Check out this clip from TPN Finance on The Pulse Network – Maggie Rulli and I discuss an “experiment” we recently conducted for the Inbound Marketing Summit in SF. We recently announced a “Pay as you want” approach to the conference, basically we offer the conference attendees the opportunity to pay the amount they feel is appropriate for attending the program. The concept is built upon the models that have been launched at Panera Bread, the Boston Pedi-cabs, and more. In this segment we discuss the results of the program as well as the models that we explored when deciding to pursue this model. Have you thought about changing your business model? Do you think there is an opportunity to turn your business in a new direction with a new model?
Have thoughts? Please let me know.
Her are some links we discussed in the segment –