TPN Finance, Moneyball and Business

 

Tune in every Thursday at 9:30 a.m. ET for TPN Finance where Stephen Saber, CEO of the Pulse Network, roams every topic a business leader could encounter from business ethics to social media’s ROI.
 

 

Moneyball and Business

Moneyball: The Art of Winning an Unfair Game

 

The 2002 Oakland Athletics have been called the team that changed baseball with their use of analytics to help a small market team compete in a “unfair” league.  People talk about Moneyball all the time in business but now with the release of the movie the parallels within business are appearing more and more.  Tom Davenport on the Harvard Business Review Blog Network wrote an enchanting article on the Six Things Your Company has in Common with the Oakland A’s that I went into depth with Tyler Pyburn about on TPN Finance.

Past performance does not predict future success Yahoo! is a perfect example.  The analytics of a person are all based on their past experiences; therefore key is to recognize what types of characteristics your model is based around before you drive into the numbers.

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For the full TPN Finance on Moneyball in Business episode click here.

 

Please feel free to comment on the post or reach out to me on e-mail: ssaber@thepulsenetwork.com

TPN Finance, Lessons from IMS Boston 2011

 

Tune in every Thursday at 9:30 a.m. ET for TPN Finance where Stephen Saber, CEO of the Pulse Network, roams every topic a business leader could encounter from business ethics to social media’s ROI.

 

Lessons from IMS Boston 2011

Chatting with Youngme Moon at IMS Boston 2011

The Inbound Marketing Summit has always allowed the opportunity to network with the best in the industry and  bring forth the challenges, the goals, and the needs for anyone who attends.  This year the attendees really took control of that second part of IMS.  The audience is maturing, the ability for them to grasp what the speakers were saying pushed the speakers’ message to the next level.  I was fascinated by the engagement happening outside of the conference rooms.  There is no longer a language barrier for attendees; therefore the conversations have moved forward to the morrow for inbound marketing.  I sat down with Butch Stearns on TPN Finance to shed light on what the conversations at IMS lead me to think about The Pulse Network and exceeding into the future of inbound marketing.

 

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For the full TPN Finance on Lessons from IMS Boston 2011 episode click here.

 

Please feel free to comment on the post or reach out to me on e-mail: ssaber@thepulsenetwork.com

IMS Boston – highlights and roundup of blog coverage

Here’s a quick roundup of some of the coverage, commentary and blog posts from this week’s Inbound Marketing Summit. This year’s Boston event broke new records in terms of attendance, rock-star speakers (see our press release), exhibitors and general good-vibes about the state of social and inbound marketing.

TPN contributor and video know-it-all Steve Garfield also broke his record for the most people shooting video at the same time (how cool is that).

 

It’s all about…content!

So, what were some of the prominent themes? Personalized content, storytelling, and video content were at the top of my list. Along with integration and how consumer social and enterprise social (CRM, CMS, video, mobile) are coming together.

In fact this is how we are thinking about organizing our next IMS – in New York at the end of January – around a content marketing track and an enterprise technology track. We’d love your inputs as well. And to all who made #IMS11 a big success – thanks!

So, on to some of what others were saying and pondering while at IMS this week:

  • “Professor Youngme Moon talked about brands that we feel passionate about, and used Mini as one of the examples, including some of their powerful advertising. More so, she shared her own feelings about the brand and how the story related to her. These tales give us more to consider than simple numbers and data points.” – TPN advisor Chris Brogan, on his blog
  • “A panel on Social CRM reinforced the idea that marketing & sales is about the individual. No longer are reps able to sit in the office of a sales lead and see the diplomas on the wall, pictures of kids on the desk or other mementos that helps build a relationship. Instead, there is social media. A good CRM will make it easier for a good salesperson to integrate their calendar, contacts, emails and deal history into one source. If your only interaction with a customer is over the phone, you need every piece of information you can get to develop rapport quickly and perhaps most importantly, authentically.” – inbound strategy blogread post
  • “Social media “scientist” Dan Zarella is a different kind of marketing guru. He eschews head-nodding maxims like “be part of the conversation” and puts commonly held notions to the test. With a mix of scientific method and just enough statistics to be dangerous, Zarella recently shared his own version of Mythbusters at the Inbound Marketing Summit (#ims11) in Boston, Ma – The Contest Strategistread post
  • “Brian Halligan (founder and CEO of HubSpot) was really good. He really talked about how the next wave of marketing will be the personalization of the web.” – PointBlank, Direct Capital blogread post
  • “How much better does it get for online marketing geeks? Former Apple chief evangelist and author Guy Kawasaki spoke about his book Enchantment this morning. His updated take on How to Win Friends and Influence People gives a fresh take on how to connect offline as well as online in a digital world. He definitely models his first premise: Be Likable!” – New PR Words and Music blogread post

 

Social Media Contests – Quizzes & Polls

This is part four of a five part series between Tyler Pyburn, host at The Pulse Network, and Allen Bonde, Chief Marketing Officer at The Pulse Network, as they break down social media contest models and how they compare.

In the first three parts of our discussion, we’ve looked at the various types of social media contests and promotions, running sweepstakes and most recently social deals.  This time we’ll look at Quizzes and Polls, one of the easiest – and most effective ways – to drive engagement on your Twitter feed or Facebook page.

 

Types of Social Media Contests

 

Quizzes and polls are an easy way to get people to participate with your organization via Facebook and Twitter.  For example, we post simple polls on our various ‘PulseOn’ community pages that pertain to topics or content featured in recent shows.  Polls can also be a great way to gage the temperature of your fan base, where participation (and seeing what others think) is basically the prize.

Quizzes and Polls on Facebook

When I looked at the use of polls and quizzes on Facebook earlier this year for an article I did for Social Times, I found that half of the top 25 brands on Facebook have some sort of poll or two-way contest on their Facebook page.  Smart brands use polls or quizzes as a simple way to engage – and also start going down the path to qualifying prospects and even spotlighting related products on the way to social commerce.

Fan feedback can also be valuable to brands, especially for product planning in advance of rolling out a new product line, for example.  Feedback from social channels is not only authentic, but potentially in context, if it is captured directly in the stream of conversations that are going on within a community.  It’s also easy to embed polls right on your Facebook wall so visitors can vote on and add either a Like or a comment directly beneath it.

On Twitter, the model is more oriented to quizzes.  For example, you can send out a tweet saying that the first (or tenth or 100th) follower to tweet out the right answer to a linked quiz wins a prize.

Learn more about all of these models by watching the segment below.  And next time we’ll look at one of the most popular contest models on Facebook – the Photo Contest.

 

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Allen Bonde is the CMO of The Pulse Network and can be found on Twitter or email,abonde@thepulsenetwork.com.

Tyler Pyburn is a host at The Pulse Network and can be reached on his twitter or e-mail, tpyburn@thepulsenetwork.com

TPN Finance, Evaluating Business Models

 

Tune in every Thursday at 9:30 a.m. ET for TPN Finance where Stephen Saber, CEO of the Pulse Network, roams every topic a business leader could encounter from business ethics to social media’s ROI.
 
 

 

Evaluating Business Models

Groupon’s reevaluation of going public has many professionals wondering if that could spell doom for other internet-based businesses.  Rita McGrath, whom was of the opinion that Groupon would fail, wrote a stimulating article on how Groupon’s troubles should not be grouped in with all internet-based models.  Rita broke down how another internet-based business model, Angie’ List, compared to Groupon’s thru the use of a seven point scale to base models.  On this episode of TPN Finance, I illustrate how businesses can utilize the scale by showing how Angie’s list business model fits into the scale.

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For the full episode of TPN Finance on Evaluating Business Models, click here.

Please feel free to comment on the post or reach out to me on e-mail: ssaber@thepulsenetwork.com

 
 

Social Media Contests – Social Deals

This is part three of a five part series between Tyler Pyburn, host at The Pulse Network, and Allen Bonde, Chief Marketing Officer at The Pulse Network, as they discuss social media contests and how they’re effective as a marketing tool.

 

Getting access to special deals and offers is one of the main reasons consumers follow a brand on Facebook or Twitter. For marketers, social deals are a great way to reward followers and also test out social commerce – where social networking shifts from conversations to experiences, offers and ultimately conversions. Back at Offerpop we thought of this in terms of a Social Marketing Maturity Model, which you can sample here.

In comparison to a sweepstakes style contest, which drives participation by offering a chance to win, a social deal can be structured so everybody wins – in terms of a group deal, or simply by being a fan you get an exclusive offer or access to a private sale.

 

Types of Social Media Contests and Deals (TPN)

 

How you deliver the offer is also part of structuring your social deal. In old school coupons, consumers clipped the coupon and redeemed their discount or offer at their favorite store. With social deals we can extend this to coupon codes that are redeemable online, and even unique codes that help to control distribution (one per customer).

Of course we can also add in game dynamics too – such as requiring a certain number of consumers to participate like the example below, or tie in an email list, which is basically what Groupon does.

 

Viral Offer Example (Offerpop)

Making social deals part of your overall social marketing programming is key. A great example is American Eagle Outfitters which does social deals both on Facebook and Twitter, and provides a ‘membership’ experience when customers Like or follow their brand. In this case, the online social media world meets the offline retail world, driving engagement, word of mouth – and traffic to their physical stores.

For more perspectives on social deals, the merging of online and offline offers, and how they fit into the overall spectrum of social contests, check out my discussion with Tyler below.

 

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And in case you missed the first part of this series, you can see it here.

 

Allen Bonde is the CMO of The Pulse Network and can be found on Twitter or email,abonde@thepulsenetwork.com.

Tyler Pyburn is a host at The Pulse Network and can be reached on his twitter or e-mail, tpyburn@thepulsenetwork.com

TPN Finance, First Impressions

 

Tune in every Thursday at 9:40 a.m. ET for TPN Finance where Stephen Saber, CEO of the Pulse Network, roams every topic a business leader could encounter from business ethics to social media’s ROI.
 
 

 

First Impressions Matter

David Meerman Scott wrote a excellent article on efficiency being used as a marketing assest but if one reads more into the message it becomes all about first impressions.  The article serves as a fantastic wakeup call to business leaders; the first interaction with your customer can affect your company more in the long run than anything else.  By all means, a CEO needs to weigh the risk and rewards with the dollars spent that will go into the first communication with the customer but if you can keep the engagement further down the road the investment will be worth it.

 

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The clip above was part of a bigger conversation on TPN Finance, watch the full episode here.  In addition, I wrote a blog post on the earlier part of the segment, The Fear of Networking.

Please feel free to comment on the post or reach out to me on e-mail: ssaber@thepulsenetwork.com

 

 

 

TPN Finance, The Fear of Networking

 

 
Tune in every Thursday at 9:40 a.m. ET for TPN Finance where Stephen Saber, CEO of the Pulse Network, roams every topic a business leader could encounter from business ethics to social media’s ROI.
 

The Fear of Networking

Networking is such a important topic for CEOs and Business leaders but there is always a fear associated with it.  Dorie Clark wrote in her article, The Fear that’s Holding Back Your Business,

“Giving in to your fears means you’re leaving money and opportunity on the table, and possibly alienating your biggest allies.”

The only way for a business to prosper by building allies; networking is the means by which you gain those allies.  I visit with Tyler Pyburn, host at the Pulse Network, some of the issues surrounding networking and also divulge some tips for how to get over the fear.

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The clip above was part of a bigger conversation on TPN Finance, watch the full episode here.  Also during the full interview I gave some examples of ways to network, Alumni groups, LinkedIn, and Meetups.

Please feel free to comment on the post or reach out to me on e-mail: ssaber@thepulsenetwork.com

Innovating in a Shaky Economy, Shaping your portfolio

 

This is Part Four of a Five Part Series with Tyler Pyburn, Host at The Pulse Network, and Stephen Saber, Chief Executive Officer at The Pulse Network, on how to innovate during a shaky economy.

 

Like I stated in my previous post, this is a discussion on an article by Stephen Wunker on the Harvard Business Review’s Blog Network titled, Five Rules for Innovating in a Shaky Economy,

 

Shaping your Portfolio

Picture your business like you picture your portfolio.  There are different ways a person manages their portfolio based on the changing circumstances in their life; the same should be done for business.  What type of circumstance is your company experiencing?  Once you have zeroed in on the issue use how you would manage your portfolio as your reaction.  I gave the example of a business owner that is living quarter to quarter, the reaction has to be high risk high reward because the only other option for the owner is out of business.  Yes, on some sense you will be gambling with your business but a CEO’s job is to identify the risk and rewards and judge whether or not the solution is will have a viable outcome.

 

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Check out the entire series from start to finishPart OnePart TwoPart Three, Part Four.

 

Think I missed something on the post?  What some more advice on how to innovate? Let me know by commenting on this post, or by reaching out to me on e-mail: ssaber@thepulsenetwork.com
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