B2B Social Media Myths Busted: Are We Ignoring Mobile?

November 30, 2011 by

How Effective is Interactive Mobile Marketing in Creating Leads?

Historically, mobile channels have been viewed as a distinct from other media, but with the advent of smart phones and tablets the lines have become blurred.  Consumers will consider the content of your website the same way regardless if they are viewing it on their desktop PC or iPhone. The lines get blurry when you factor in the types of action users commit on different devices.  Mobile does not tend to lead to transactions, but that does not mean mobile marketing and advertising are do not have value.  I explain why mobile is a channel that you cannot ignore in this part of my series on busting social media myths.

Check out Part Five on Email Myths. Didn’t catch the other parts of the series?  Check them out right here: Part One, Part Two, Part Three.

Think I missed something on the post?  What some more advice on using the busted myths in business? Let me know by commenting on this post, or by reaching out to me on e-mail: ssaber@thepulsenetwork.com

This is Part Four of a Five Part Series with Tyler Pyburn, Host at The Pulse Network, and Stephen Saber, Chief Executive Officer at The Pulse Network, in which they aim to make plain some of the biggest business to business social media myths.
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B2B Social Media Myths Busted: Can You Effectively Move Online-to-Offline?

November 29, 2011 by

How Well Do Social Media Tools Build Offline Relationships?

Social media tools are key in bringing online relationships offline and vice versa.  If you are coming from online to off, it allows for a conversation to start online that in turn will drive face-to-face conversations.  If you are starting offline, social media services and networks allow you to extend your conversation online and create a unique channel for customer engagement.  If you are still unsure of social media’s ability to bridge the gap, check out my talk with Tyler Pyburn on busting the myth that social media is only relevant for online activities.

Check out Part Four on Mobile Myths. Didn’t catch the other parts of the series?  Check them out right here: Part One, Part Two.

Think I missed something on the post?  What some more advice on using the busted myths in business? Let me know by commenting on this post, or by reaching out to me on e-mail: ssaber@thepulsenetwork.com

This is Part Three of a Five Part Series with Tyler Pyburn, Host at The Pulse Network, and Stephen Saber, Chief Executive Officer at The Pulse Network, in which they aim to make plain some of the biggest business to business social media myths.
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B2B Social Media Myths Busted: Businesses Are Too Traditional

November 28, 2011 by

Actually, Social Media is Indispensable for Businesses

If someone would have told me two years ago that businesses are too conservative for social media, I would have agreed. However, since that time we have learned a lot more when it comes to the staying power of this “fad“; today social media is something that no business can afford to avoid.  Instead of seeing the features that social media provides as a threat to traditional ways of doing business; try embracing social media campaigns and promotions. You don’t need to be a social media expert, but it is essential that you utilize social media to move forward as a business.

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I quote from an article from by eWEEK.com about the Web2.0, which you can check out here.

Check out Part Three on moving your relationships online to offline. Didn’t catch the other parts of the series?  Check them out right here: Part One.

Think I missed something on the post?  What some more advice on using the busted myths in business? Let me know by commenting on this post, or by reaching out to me on e-mail: ssaber@thepulsenetwork.com

This is Part Two of a Five Part Series with Tyler Pyburn, Host at The Pulse Network, and Stephen Saber, Chief Executive Officer at The Pulse Network, in which they aim to make plain some of the biggest business to business social media myths.
Filed Under: The Pulse on Marketing Tagged With: , , , , ,

B2B Social Media Myths Busted: Social Media Is Not A Business Tool?

November 25, 2011 by

What Practical Benefits Does Social Media Bring to Businesses?

The myth used to be that social media was just an awareness play, used for branding and getting your name out there, but worthless when it comes to aspects of business like lead gen and conversion.  Wrong! The days of social media being just a consumer platform are long gone. With the right social media marketing strategy you will reach the right businesses to drive offers and sales.

Jeffrey L. Cohen wrote a excellent article on SocialMediaB2B.com all about social media myths in business to business and the facts that prove them wrong.  I recently sat down with Tyler Pyburn to shed additional insight upon these myths and give some practical social media advice for businesses.

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Be sure to check out Part Two of this Five part series on 10 Chronic Social Media Myth’s Busted on the TPN Blog.

Think I missed something on the post?  What some more advice on using the busted myths in business? Let me know by commenting on this post, or by reaching out to me on e-mail: ssaber@thepulsenetwork.com

This is Part One of a Five Part Series with Tyler Pyburn, Host at The Pulse Network, and Stephen Saber, Chief Executive Officer at The Pulse Network, in which they aim to make plain some of the biggest business to business social media myths.
Filed Under: The Pulse on Marketing Tagged With: , , , , ,

What Can Fictional Characters Teach Us About Great Leadership?

November 23, 2011 by

Even “Animals” Can Display Leadership

Great leaders come in all shapes and sizes.  We’ve talked about Presidents, managers, writers and CEOs in this series.  And now we make the leap to fictional characters.

One of the undeniably greatest leaders of all time is Otter. You don’t need to go back and read that last sentence again.  I’m talking about Otter, the Delta Tau Chi Rush Chairman in the classic movie Animal House.  Don’t believe that Otter’s a great leader?  Take a look

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Want more?  This is Part Five of a Five Part Series on leadership.  To watch the rest of the series, check out Part One, Part Two, and Part Three. You can reach Butch Stearns on Twitter @ButchStearns, and you can reach Tyler Pyburn on Twitter @TyPyburn

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What Drove Steve Jobs to Become a Great Leader?

November 22, 2011 by

The Late Innovator Mastered Both Thought Leadership and Executive Leadership

There are many words that are used to describe Steve Jobs.  Innovator. Visionary. Genius. But just as important as all of Jobs’ thought leadership and business innovations was his leadership ability.

Steve Jobs was a college dropout who was fired by the company he would eventually return to and make legendary.  Upon his return to Apple he became more direct and decisive than he had ever been before.  As for performance?  Well, the proof is in the numbers.  And while plenty of people are familiar with Steve Jobs’ accomplishments, in this post, I take a closer look at what motivated him to become such a great leader.

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Want more?  Check out Part Five of this Five Part Series on great leadership and business innovation. To watch the rest of the series, check out Part One, Part Two, and Part Three.  You can reach Butch Stearns on Twitter @ButchStearns, and you can reach Tyler Pyburn on Twitter @TyPyburn

Filed Under: The Pulse on Tech Tagged With: , , , , , ,

How Support Communities Shape the State of Social CRM

November 21, 2011 by

Most businesses don’t have the time or resources to answer every single question every customer has the moment they have it.  That’s where support communities fit into the Social CRM framework.

Support communities were one of the first components of Social CRM, and they helped launch some of today’s full-service Social CRM Vendors.  While support communities allow companies to answer questions quickly, they can also provide incredible value to a business as a way to gain their customers’ insight.

In this video, we take a closer look at Social CRM Support Communities, and some of the ways companies have leveraged their users to make this support nearly automatic.

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Want more? To watch the rest of the series, check out Part One and Part Two.  You can reach Allen Bonde on Twitter @abonde, and you can reach Tyler Pyburn on Twitter @TyPyburn

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How Do You Become a Thought Leader?

November 18, 2011 by

Why Thought Leadership is Just as Important as Executive Leadership

Leadership isn’t limited to people in a position of power.   While Presidents, high-profile sports coaches and CEOs are all in a prime position to take the bull by the horns and lead, the everyday Joe can be a leader as well.

The world of social media allows each and every person with an Internet connection to become a thought leader.  Dorie Clark writes a primer on becoming a thought leader in the Harvard Business Review. The reality is that being direct and decisive are an integral part of being seen as one.  However, the fact remains that you’ll need to prove results by driving performance in one way or another if you want to remain viable long-term as a thought leader .

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Want more?  Check out Part Four of this Five Part Series on great leadership and business innovation. To watch the rest of the series, check out Part One, Part Two, and Part Five.  You can reach Butch Stearns on Twitter @ButchStearns, and you can reach Tyler Pyburn on Twitter @TyPyburn

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Playing the Part of a Great Leader From the Dugout: Leadership Lessons from Coach Jim Leyland

November 17, 2011 by

What Sports Can Teach Us About Employee Communications

Some of the most clear cut examples of the correlation between leadership and success occur in sports.  Results are instant and reaction is constant and intense.

In the 2011 MLB American League Divisional Series, Detroit Tigers Manager Jim Leyland played the part of a great leader by being direct, decisive and driving performance from his players.  Leyland made an incredibly tough decision, choosing to not start star pitcher Justin Verlander, but he did it with clear conviction.  Leyland’s strong actions pushed his team to victory, and those actions are a perfect example of the qualities of a great leader in action.

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Want more? Check out Part Three of this Five Part Series on great leadership and business innovation. To watch the rest of the series, check out Part One.  You can reach Butch Stearns on Twitter @ButchStearns, and you can reach Tyler Pyburn on Twitter @TyPyburn

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How to Communicate Your Strategy More Effectively: Investing in Communication

November 16, 2011 by


 

Why Investing in Employee Communications is Critical

The steps to achieving a certain goal all have one thing in common; they all need a investment by you in order to work.  In communicating your strategy to your people, that investment is your time.  If your leadership is to have an impact, you must spend the right amount of time mastering effective employee communications. To finish out my series, I reveal how and why it is critical to invest your time for the message.

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This is Part Five of a Five Part Series on how to communicate your strategy more effectively with Tyler Pyburn, Host at The Pulse Network, and Stephen Saber, Chief Executive Officer at The Pulse Network. Check out the entire series right here: Part One, Part Two, Part Three, Part Four.

Think I missed something on the post?  What some more advice on how to innovate? Let me know by commenting on this post, or by reaching out to me on e-mail: ssaber@thepulsenetwork.com

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