How Effective is Interactive Mobile Marketing in Creating Leads?
Historically, mobile channels have been viewed as a distinct from other media, but with the advent of smart phones and tablets the lines have become blurred. Consumers will consider the content of your website the same way regardless if they are viewing it on their desktop PC or iPhone. The lines get blurry when you factor in the types of action users commit on different devices. Mobile does not tend to lead to transactions, but that does not mean mobile marketing and advertising are do not have value. I explain why mobile is a channel that you cannot ignore in this part of my series on busting social media myths.
Think I missed something on the post? What some more advice on using the busted myths in business? Let me know by commenting on this post, or by reaching out to me on e-mail: email@example.comThis is Part Four of a Five Part Series with Tyler Pyburn, Host at The Pulse Network, and Stephen Saber, Chief Executive Officer at The Pulse Network, in which they aim to make plain some of the biggest business to business social media myths.