Getting Started with Web Content Marketing, Part 5: A Summary

Web content marketing is so much more than just search engine optimized content that people don’t mind looking at either.

Developing an effective content marketing strategy is all about creating great content focused on a specific target audience.  The goal of a good internet marketing strategy should be to reach your audience across platforms, and as we discussed earlier in this series, video is quickly becoming the best way to ensure that people can find your content anywhere, anytime.

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Did you miss any of this discussion?  Watch the rest of the series on web content marketing, or follow Tyler Pyburn and Butch Stearns on Twitter.

Digital Video Production and Shifting Technologies: The NAB Show

Putting together a professional video production solution isn’t about one or two technologies.  It’s about a collection of products and technologies coming together to build a full-service operation.

The NAB Show is one of the only places where you can get all of your answers in one place.  From Sony, to Newtek, to Blackmagic Design and so many more, all of the major players in broadcasting and content creation are there, making the show a phenomonal resource to help you figure out which direction is right for your video production.

In this video, we talk about personal experiences at The NAB Show, and how they have shaped the way we approach content creation at The Pulse Network.

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For more on the discussion about Shifting Technologies, click here to watch the whole series.  You can find Tyler Pyburn and Nick Saber on Twitter.

Seven Rules for Content Marketing, Part 5: Bridging the O to O

When you hear content creation the first thing that comes to your mind is probably digital content but think deeper and you will realize there is another side of content marketing, the offline world.

At events like the Inbound Marketing Summit, thought leaders in all areas of inbound marketing are brought together to share their ideas and experiences to educate their peers.  Kinda sounds like everything I have been talking about in the seven rules of content marketing, huh.  The only thing missing is the ability to access and share that content where ever you are, and that is where bridging the o to o comes in with my seven rules.

Discover some simple ways to connect your digital content with your face to face content in the video below.

Catch the entire series on seven rules for content marketing. And follow Tyler Pyburn and Allen Bonde on Twitter if you have any additional questions.

Developing Your Content Automation Strategy, Part 5: The Speed of Content

The fifth dynamic forcing the need for content automation is the speed of content. With the wide options for content creation and consumption, the speed of content has increased to such a speed that companies cannot keep up.   Look at the transformation of media.  It used to be that content came in scheduled timing and accepted formats.  Now, when a situation occurs, it is spread widely across the Internet in a matter of moments.  News organizations cannot keep up and have had to change their business models to adapt.

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Check out the rest of the series on content automation and be sure to follow Butch Stearns and Stephen Saber on Twitter.

Getting Started with Web Content Marketing, Part 4: Content Writing Tips

It may not be as daunting a task as you think to create a strategy for web content marketing.  At the end of the day, it all starts with storytelling.  And as far as content writing and storytelling goes, there are three basic points to keep in mind in order to provide value to the consumer.

  • Provide information to the consumer
  • Give multiple different perspectives on the topic
  • Create benefits for your target market

The important thing to remember is that at it’s core, all content creation is about telling quality stories.  In this video, we discuss how to translate your storytelling ability into your content marketing strategy.

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Want more?  Watch the rest of the series on web content marketing, or follow Tyler Pyburn and Butch Stearns on Twitter.

Seven Rules for Content Marketing, Part 4: Engage Everywhere

Content marketing is all about putting the right content in the right channel at the right time and to do that you need to engage everywhere.  What makes digital content so fantastic for marketers is social media and its ability to amplify your product through you and your advocates.  Just look at the top of one Chris Brogan article and you will see all the ways he engages with his audience and in turn shares with them.

Learn some of the helpful tips I have picked up over the years to engage everywhere in the video below.

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Catch the entire series on seven rules for content marketing. And follow Tyler Pyburn and Allen Bonde on Twitter if you have any additional questions.

Developing Your Content Automation Strategy, Part 4: Corporate Generated Content

The fourth changing dynamic that is driving the need for content automation is that the consumer expects corporate generated content.  Previously, there was a clear distinction between the content creators and the sponsors / advertisers.  However, with the social network generation and the introduction of user-generated content and user generated reporting, consumers have changed their habits for content consumption. In doing so, consumers have become accustomed to content being generated from multiple sources including organizations.

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Check out the rest of the series on content automation and be sure to follow Butch Stearns and Stephen Saber on Twitter.

Digital Video Production and Shifting Technologies: CDNs

Capturing and producing your content is just the beginning of a video production business.  Once you start the process of content creation, you need to close the loop by distributing your content.

Shifting technologies have allowed live video production and streaming video on-demand to come together like never before.  But not all content delivery networks are created equal.  Each company has unique needs, and finding the right CDN to meet those requirements is crucial to quality internet video production.

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For more on the discussion about Shifting Technologies, click here to watch the whole series.  You can find Tyler Pyburn and Nick Saber on Twitter.

Getting Started with Web Content Marketing, Part 3: Why Video?

There are plenty of different ways to develop your content marketing strategy, but if you’re not producing video content as a part of your package, you’re missing out.

Online video consumption is increasing at astronomical rates.  As Neilsen Wire points out, the rate of web video consumption is jumping at a rate of nearly 50% a year.  Beyond that, YouTube now ranks as the second most popular search engine on the web.  If you’re looking for social media SEO, creating video content is a great way to maximize your efforts.

In this video, we’ll dive deeper and explain more reasons video should be part of your web content marketing plan.

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Want more?  Watch the rest of the series on web content marketing, or follow Tyler Pyburn and Butch Stearns on Twitter.

Seven Rules for Content Marketing, Part 3: The Three E’s of Content Creation

For those looking to succeed in content marketing, creating great content can be a slippery slope. However, if you remember to follow the three E’s when creating content that issue washes away.

  • Make it easy for other people to contribute
  • Make it efficient
  • Make it effective

Check out my video below as I explain in depth how to successfully follow these rules when it comes to content creation.  

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Catch the entire series on seven rules for content marketing. And follow Tyler Pyburn and Allen Bonde on Twitter if you have any additional questions.

Event Marketing 365:
10 Tips to Build a Kick-ass Marketing Campaign Around Your Event


Has your conference flat-lined? Are you not reaching the younger generation community members? How are you engaging with them before, during and after the event? In this webcast, Rick Quinn, GM of Event Marketing Platform at The Pulse Network, gives you ten actionable tips to creating a kick-ass marketing campaign.

July 9th @ 1pm ET
Register Today