There is nothing like putting together a live show. Shuffling guests in and out of position, checking cameras, editing clips – it’s all the little things that make it come together. With so much going on at one time you sometimes forget to stop and take in all of the incredible information and ideas that are filling the air. For two straight days now, I heard our guests talk about “The Great Content Shift”; Not necessarily how the industry is changing but how it is evolving.
The highlight of my day came when Emmanuel Lewis (you know him as Webster) took to the stage. After over 30 years starring in sitcoms and commercials, Lewis is now starting his own production company. I honestly have not seen anyone talk so passionately about the importance of continuing to learn and grow as a professional.
Personal branding is a key attribute to every sports figure and celebrity. But how many of those “personas” are manufactured; a product of PR and Marketing agencies. For people like Evander Holyfield and Louie Anderson, their personal brand is as strong as their word. That’s why they’re creating content that is truly authentic; high lighting their brand in their own words.
We also got the opportunity to meet the next generation of media superstars when a group of 30 students from the Argyle Secondary school in Vancouver, Canada shared their story with us on set. While their project may have been put on hold while they were in the booth, their youthful exuberance sparked the interest of the crowd and capped off an exceptional day of programming.
These were just a few of the examples of great conversations that have taken place here in Las Vegas and I can only hope that the next two days are just as insightful as the last.
