B2B Social Media Prediction for 2012, Part 6: Online to Offline

January 27, 2012 by

The biggest shift in 2012 will be bridging of online to offline in social media.  O2O is now a integrated interconnected cross-connected strategy that fits well with each other and if you are not utilizing it you will be missing out in the new year.

To finish up my series on the B2B social media predictions for 2012 I stress why online and offline are critical for any size business and what you must do in both spaces.

YouTube Preview Image

Watch the whole series on the 12 B2B Social Media Predictions for 2012 and be sure to follow Butch Stearns and Stephen Saber on Twitter.

Filed Under: The Pulse on Marketing Tagged With: , , , , ,

Digital Marketing Lessons From the NHL: Expanding Reach and Sustaining Success

January 26, 2012 by

It’s no secret that the NHL is a hard-hitting, violent sport.  It’s a part of the league’s DNA, but it also holds the NHL back.

In order to complete its comeback as a brand, the NHL needs to focus on the great content produced on the ice and limit the negative attention stemming from injuries and violence.  From a marketing perspective, John Collins and the league are already working to increase transparency and cut down unnecessary violence in the game.  In this video, we discuss how the NHL can build on recent victories and continue to grow as a brand.

YouTube Preview Image

For the rest of this series, check out the full playlist on YouTube.  You can also find Butch Stearns and Tyler Pyburn on Twitter

 

Filed Under: The Pulse on Marketing Tagged With: , , , , , ,

Inbound Marketing Summit New York Preview: Join the Experiment

January 25, 2012 by

If I have not gotten you excited for the Inbound Marketing Summit‘s first visit to the big apple already then this is sure to hook you, IMS NYC 2012 is a pay what you want event.  That’s right, no flat rate you tell us how much the conference was worth to you.  Check out my video below to learn all about the payment options at the Inbound Marketing Summit coming to New York City on February 28-29 at the 404.

YouTube Preview Image

Want more information on IMS New York 2012? Check out my entire overview on the Inbound Marketing Summit New York 2012 here.  Also please feel free to e-mail me at abonde@thepulsenetwork.com or tweet me.

Filed Under: The Pulse on Marketing Tagged With: , , , , ,

B2B Social Media Prediction for 2012, Part 5: The End of Twitter

January 24, 2012 by

Twitter will be going away in 2012…for social media.  Just simply look at the elements that are being tweeted the most, photos, articles, and videos.  The conversations are moving away from Twitter and becoming more of a broadcast medium.  Businesses need to understand this shift and change accordingly.

In part five of my series I address prediction number nine and ten in Jeffery Cohan’s 12 B2B Social Media Predictions for 2012.

YouTube Preview Image

Watch the whole series on the 12 B2B Social Media Predictions for 2012 and be sure to follow Butch Stearns and Stephen Saber on Twitter.

Filed Under: The Pulse on Marketing Tagged With: , , , ,

Digital Marketing Lessons From the NHL: Working With Advertisers

January 23, 2012 by

The NHL’s comeback from the depths of the sports world didn’t happen overnight.  It took a fundamental shift in the way the league thought of itself for the transformation to truly take place.

In order to make the league more advertiser-friendly, specifically for internet video advertising, the NHL changed its mindset from a licensing company to a media company.  The league launched its own TV Network, launched international websites based around extensive research, and put a greater emphasis on internet video production.  In this video, we take a closer look at how the league used a new digital strategy to make it easier to build relationships with advertisers, and boost revenue as a result.

YouTube Preview Image

For the rest of this series, check out the full playlist on YouTube.  You can also find Butch Stearns and Tyler Pyburn on Twitter

Filed Under: The Pulse on Marketing Tagged With: , , ,

Inbound Marketing Summit New York Preview: Meet The Thinkers and Doers at IMS

January 20, 2012 by

If you’ve been keeping up with my blog posts on Inbound Marketing Summit New York 2012, you will already know the topics we plan on addressing. However,  what I did not discuss were the speakers who will chatting on these topics at the event.

The key for an event is getting the right mix of thinkers and doers in the industry.  IMS New York has that blend of old IMS favorites like Chris Brogan and Barry Libert with new faces like Trip Kucera, Ginger Conlon, Neil Glassman, and Laura Fitton.  Learn more about these speakers below as I continue my video series previewing the Inbound Marketing Summit New York with Tyler Pyburn.

YouTube Preview Image

Want more information on IMS New York 2012? Check out my entire overview on the Inbound Marketing Summit New York 2012 here.  Also please feel free to e-mail me at abonde@thepulsenetwork.com or tweet me.

Filed Under: The Pulse on Marketing Tagged With: , , , ,

B2B Social Media Prediction for 2012, Part 4: The End of the Debate on Social Media ROI?

January 19, 2012 by

There has been a long-standing debate among social media experts over whether it is possible to measure social media ROI.  What we are seeing now is that it is possible – like other marketing initiatives the way to measure social media campaigns is through creating “proxies” for sales in terms of leads and their position in the sales funnel.

As for mobile – the marketers see mobile as a new and different communications platform whereas what it is to the consumer is just another channel along the continuum of communication from a customer to a company.

YouTube Preview Image

Watch the whole series on the 12 B2B Social Media Predictions for 2012 and be sure to follow Butch Stearns and Stephen Saber on Twitter.

Filed Under: The Pulse on Marketing Tagged With: , , , ,

Digital Marketing Lessons From the NHL: Making Stars Accessible

January 18, 2012 by

For fans to truly connect with a sport and go from passive viewers to zealots, they need to feel like they know the star players.  For the NHL, this has long been a struggle.

Part of the NHL’s re-vamped social media marketing strategy included an effort to bring the fans closer to the best players on ice.  From creating innovative ad campaigns with Alex Ovechkin, to bringing fans inside the locker room leading up to the Winter Classic, the NHL has put a much greater emphasis on social media branding.

In this video, we delve deeper into how John Collins and the NHL have leveraged their digital assets to increase awareness of their game, and bring fans closer to the action than ever before.

YouTube Preview Image

For the rest of this series, check out the full playlist on YouTube.  You can also find Butch Stearns and Tyler Pyburn on Twitter

Filed Under: The Pulse on Marketing Tagged With: , , , , , ,

B2B Social Media Prediction for 2012, Part 3: Expanding the Conversation

January 17, 2012 by

After you have started your social media hub and have begun utilizing content conversations, you are ready for the next par:  expanding the conversation.  The play used to be focusing on the conversations closest to home, but that is no longer  the case.  The more eyeballs you can get on the content you are creating, the more reach your brand has and the better you can measure brand mentions.

Here is my analysis of the following B2B social media predictions for 2012:

  • 2B marketers expand social media followers
  • Social media treehuggers lie down in front of bulldozers:
YouTube Preview Image

Watch the whole series on the 12 B2B Social Media Predictions for 2012 and be sure to follow Butch Stearns and Stephen Saber on Twitter.

Filed Under: The Pulse on Marketing Tagged With: , , , , ,

Digital Marketing Lessons From the NHL: Live Events

January 16, 2012 by

One of the biggest challenges for the NHL coming out of the lockout was to gain the attention of the casual sports fan. Here is the challenge the NHL faced, as told to Fast Company, in the words of John Collins:

“All our marketing assets, all our communication assets, were inside our games.  They were inside our arena, inside regional and national telecasts. We had no ability to break out beyond that and capture that casual, much broader sports fan environment.”

John Collins of the NHL broke out of the norm with the Winter Classic.  Using live event production, Collins and his league effectively took over a day.  In this video, we take a look at how creating buzz around a major event helped shape the new digital strategy of the NHL.

YouTube Preview Image

For the rest of this series, check out the full playlist on YouTube.  You can also find Butch Stearns and Tyler Pyburn on Twitter.

Filed Under: The Pulse on Marketing Tagged With: , , , , ,
«Older Posts