B2B Social Media Predictions for 2012, Part 2: Content Conversations Will Drive Business

January 13, 2012 by

In part one of my review of B2B social media predictions, I discussed how social media will become a “hub” for other marketing activities.  Social media lead generation and e-mail marketing are the next marketing strategies discussed in the B2B Social media predictions for 2012 article, and both of these fit into our theory of content conversations. Simply monitoring social media does not create opportunity for business; conversations in social media are what drive social media lead generation and e-mail marketing.

Interested in learning more?  Check out my video with Butch below as I go deeper into content conversations.

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Watch the whole series on the 12 B2B Social Media Predictions for 2012 and be sure to follow Butch Stearns and Stephen Saber on Twitter.

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Let Inbound Marketing Summit New York Be Your Content Automation Guide

January 10, 2012 by

If last year was the year of social media integration, then 2012 is going to be the year of content automation.  Since content creates community and community creates opportunity  for business, we put together a program at the Inbound Marketing Summit 2012 New York that aims to help you put together the pieces.

I sat down with Tyler Pyburn to explain the four tracks in the program that the IMS New York agenda aims to hit on February 28-29 at the 404 in Manhattan.

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Want more information on IMS New York 2012? Check out my entire overview on the Inbound Marketing Summit New York 2012 here.  Also please feel free to e-mail me at abonde@thepulsenetwork.com or tweet me.

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Your Guide To Attending CES 2012, Part 2: Trends

January 9, 2012 by

Every year is different for a trade show, even for one that’s been around since 1967.

This year’s CES has a different feel than last year’s show, or even the past decade’s worth of shows.  It’s not necessarily just about new product launches and debuts, but it’s about getting deeper into existing technologies and applying them to your business.  In this video, we discuss what this change means, and how The Pulse plans to leverage this change to continue to stay at the forefront of streaming video production.

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Want more about CES 2012?  Follow along with our live coverage from the event all week long, and click here to watch the whole series featuring Nick Saber and Tyler Pyburn.  You can find Tyler Pyburn and Nick Saber on Twitter.

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Digital Marketing Lessons From the NHL: Part 1

January 9, 2012 by

The NHL isn’t historically know for its marketing marvels.  However, since hitting an all-time low in 2005, the league has bounced back with authority.

So how did the NHL come back from the depths to teach us lessons in digital strategy and business innovation?  It’s in large part thanks to John Collins, the COO of the NHL.  In this video, we examine the business development strategy behind Collins’ revival of the NHL, and how he helped get them back on the map.

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For the rest of this series, check out the full playlist on YouTube.  You can also find Butch Stearns and Tyler Pyburn on Twitter.

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Your Guide To Attending CES 2012, Part 1: Where To Start?

January 6, 2012 by

Attending a large event can be a truly daunting task.  Especially an event the size of the International Consumer Electronics Show.  So where do you start once you’re there?

CES is a hub for business innovation, but if you go there without a clear strategy it’s easy to get lost.  The key for CES, as it is for any event, is to create clear and measurable goals before you get to the conference.  In this video, we run through some tips to maximize your time at CES, and tell you how to get the most out of it for your business.

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Want more about CES 2012? Click here to watch the whole series.  You can find Tyler Pyburn and Nick Saber on Twitter.

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What to Expect at Inbound Marketing Summit New York 2012

January 6, 2012 by

2012 is going to be huge for the Inbound Marketing Summit. 

Here’s what’s new:

….and the best part is you do not have to wait until Fall for the summit; IMS New York 2012 happens February 28-29 at the 404 in Manhattan.  Learn about all the great changes that are going to occur in New York below:

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Want more information on IMS New York 2012? On the Inbound Marketing Summit in general?  Please feel free to e-mail me at abonde@thepulsenetwork.com or tweet me.  Also keep checking The Pulse Network Blog as I will be breaking down all the new changes going down in New York.

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B2B Social Media Prediction for 2012, Part 1: Are Social Media Hubs the Future?

January 5, 2012 by

Social media is no longer just a B2C play; more and more businesses are on board and utilizing B2B social media marketing to generate leads and increase sales.  But as social media usage grows and the platforms change, so will its uses.  During the New Year, I came across an article on Social Media B2B.com delivering 12 B2B social media predictions for 2012:

  1. B2B Websites Become the Ultimate Social Destination
  2. Blogging Accepted as Hub of B2B Social Media Success
  3. Social Media Lead Generation Taken Seriously
  4. Email Grows Despite Its Reported Demise
  5. B2B Marketers Expand Social Media Followers
  6. Social Media Treehuggers Lie Down in Front of Bulldozers
  7. Measurement of ROI Can No Longer Be Ignored
  8. Mobile Strategies Catch Up to Reality
  9. It is the Beginning of the End for Twitter as a Social Network
  10. Social Media Advertising Gets Results
  11. Social Media Adoption No Longer Driven by Hobbyists
  12. Social Media Supports Offline Activities

Here’s my advice in response to the two predictions focusing on social media as a hub:

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Watch the whole series on the 12 B2B Social Media Predictions for 2012 and be sure to follow Butch Stearns and Stephen Saber on Twitter.

 

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