In part one of my review of B2B social media predictions, I discussed how social media will become a “hub” for other marketing activities. Social media lead generation and e-mail marketing are the next marketing strategies discussed in the B2B Social media predictions for 2012 article, and both of these fit into our theory of content conversations. Simply monitoring social media does not create opportunity for business; conversations in social media are what drive social media lead generation and e-mail marketing.
Interested in learning more? Check out my video with Butch below as I go deeper into content conversations.