Social And Broadcast Media – Measuring Success

Business is about results, and businesses need to put numbers around campaigns in order to measure success.  In traditional broadcasting, it all came down to how many people tuned in at a certain time.  But how can you measure the convergence of social with your content to develop a digital strategy?

Companies such as Bluefin Labs are working to allow companies to put numbers around social media marketing campaigns tied to your content creation, and make measuring social in broadcast a reality.

So what should you look for to help measure your social broadcast campaigns?  In this video, we jump into the topic of social measurement in broadcast, and the numbers that should be important to you.

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Want the rest of this series?  Check out the full playlist of this conversation on YouTube, and head over to the IMS website to learn more about IMS NYC 2012.

Tips for Running a Fan Marketing Campaign: Tweeting and Cross-Promotion

The last tip in creating a fan marketing campaign is to not only tweet and cross-promote, but to make sure it is part of a multi-channel marketing campaign. It is important to engage your viewers on a regular basis in hopes that they will share out on their channels, too. When evaluating fan marketing strategies, I suggest using SimplyMeasured, a tool that helps to measure the overall impact on social eco-systems.

Check out my video below to see the value of cross-promoting a fan marketing campaign.

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Watch the rest of my series on tips for running a fan marketing campaign.  Also feel free to reach out to me with any additional questions, Tweet or email abonde@thepulsenetwork.com.

Social and Broadcast Media-The Second Screen Experience

In the digital age that we are in now, consumers are demanding the second screen experience. Content is now created with the intention that it will end up online. Consumers want to get involved with the media by having conversations that will make them part of the television experience.

Our friends at Hill Holiday, Mike Proulx and Stacey Shepatin, discuss in their book how television ratings are increasing and the ratings that are decreasing are watching television without that second screen experience. It really sums up how the integration of social and broadcast media is moving fast.

Have a look at my video below to see how the second screen experience influences content creation.

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Want the rest of this series?  Check out the full playlist of this conversation on YouTube, and head over to the IMS website to learn more about IMS NYC 2012.

Content Distribution and Syndication Strategies – Where should the content live?

Where should the content live?  That is the million dollar question when it comes to a content distribution and syndication strategy and the simple answer is everywhere.  Once you have created a roadmap for your content syndication and organized the different channels into a tree structure; you can base you decision by identifying where each assest should live based on where it should be distributed to.

Be sure to view my discussion with Butch Stearns below for more information on how to choose where the content should live.

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Watch my complete series on content distribution and syndication strategies and feel free to tweet or e-mail me ssaber@thepulsenetwork.com.

Tips for Running a Fan Marketing Campaign: Choosing a Theme

When creating a fan marketing campaign, a theme should connect social marketing programs with what is important to Facebook and Twitter users. It is great idea to have a campaign tie into the season like Barney’s did this past New Years by having their users tweet about their 2012 fashion resolutions. If a cause campaign is what you’re striving for, I suggest to create a sense of urgency to drive people to participate.

Take a look at my video below to see what type of themes can be used in creating fan marketing campaigns.

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Watch the rest of my series on tips for running a fan marketing campaign.  Also feel free to reach out to me with any additional questions, Tweet or email abonde@thepulsenetwork.com.

Social And Broadcast Media – Convergence or Collision?

The demand for content anytime, anywhere is changing the way traditional media companies and other brands think and how they approach content creation to reach their customers.

Depending on how you approach the shift of power and the shift of philosophy in broadcasting, as well as how you work on social media integration into your broadcasts, the emergence of social media in broadcasting will either be a convergence or a collision.

In this video, we discuss how to make the changes work in your favor, and how to leverage the shift into a content development strategy.

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Want the rest of this series?  Check out the full playlist of this conversation on YouTube, and head over to the IMS website to learn more about IMS NYC 2012.

Content Distribution and Syndication Strategies – Different Channels

The first question that will come to mind when working on your content roadmap will be what different channels should you use?  Though the digital age has brought a miriade of different ways to get your company out into the world you must have a clear plan when syndicating your content or it can easily become overwhelming.

Below I lay out how to create a level of structure to your channels to help further you along in the content roadmap.

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Be sure to watch my complete series on content distribution and syndication strategies and feel free to tweet or e-mail me ssaber@thepulsenetwork.com.

Tips for Running a Fan Marketing Campaign: What Tool is the Best?

More often than not, a third party tool is needed when creating a fan marketing campaign. Fortunately, there a number of free and paid tools available for marketers online that are relatively simple and easy to use. One tool that I highly recommend is Offerpop, which includes Facebook and Twitter tools that helps to manage the entire experience.

Check out my video below for other tools that I deem useful when trying to make a fan marketing campaign.

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Watch the rest of my series on tips for running a fan marketing campaign.  Also feel free to reach out to me with any additional questions, Tweet or email abonde@thepulsenetwork.com.

Tips for Running a Fan Marketing Campaign: What Type of Campaign?

The first decision that needs to be made in creating a fan marketing campaign is the type of campaign you want to run that will accomplish your goals. There are a various number of campaigns that marketers can utilize on their social channels. I managed to break it down into three main types:

Below, I discuss with Tyler Pyburn how to pick the right type for your fan marketing campaign.

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Watch the rest of my series on tips for running a fan marketing campaign.  Also feel free to reach out to me with any additional questions, Tweet or email abonde@thepulsenetwork.com.

Tips for Running a Fan Marketing Campaign: Overview

A marketer should have three goals when it comes to a fan marketing campaign on social media: build fans/followers, drive engagement, and boost conversation.  Seems simple enough but without a plan the campaign can easily fail.  Therefore, I decided to create the top four tips for running one.

  1. Type of campaign
  2. Pick the right tool
  3. Choose the right theme and timeline
  4. Tweet/cross-promote

Check out the video below to learn more on why a fan marketing campaign matters for marketers.

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 Be sure to check out the rest of my series for how to implement those tips into your campaign.  Also feel free to reach out to me with any additional questions, Tweet or email abonde@thepulsenetwork.com.

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Content Marketing 360:
Lead Generation: The Back Bone of Your Business

Content Marketing 360 brings subject matter experts from all areas of content marketing to give clear, actionable tips for digital marketers to implement into their marketing strategies. In this LIVE webisode, Neil Baron from Baron Strategic Partners will review and analyze current marketing trends and provide 5 tips to create a strong lead generation process.

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