Business is about results, and businesses need to put numbers around campaigns in order to measure success. In traditional broadcasting, it all came down to how many people tuned in at a certain time. But how can you measure the convergence of social with your content to develop a digital strategy?
Companies such as Bluefin Labs are working to allow companies to put numbers around social media marketing campaigns tied to your content creation, and make measuring casino social in broadcast a reality.
So what should you look for to help measure your social broadcast campaigns? In this video, we jump into the topic of social measurement in broadcast, and the numbers that should be important to you.