Smartphone ownership in the U.S. is rising at an astronomical rate, approaching 50% of adults. That number is predicted to reach 80% by the year 2013. But what does this mean for marketers? It means that there will have to be mobile marketing strategies for the future. Adapting your marketing to account for the explosion of mobile was the subject of Tim Hayden of 44 Doors address at IMS NYC 2012.
Tim explains how marketers have to look into what applications consumers are using. The number one app is no surprise: social networking sites. But, when going mobile, people are not looking at the screen for long periods of time. That is why mobile marketing advertising needs to bridge the gap even closer between online and offline. Marketers and consumers need to become more mobile ready and more mobile friendly.
To see Tim’s entire presentation on mobile marketing, watch the video below.
To see more content from IMS’ first trip to New York City, take a look at the YouTube Playlist.