The Next Generation of Broadcasters

April 30, 2012 by

The NAB Show is an invaluable resource to broadcasters.  All of the latest in broadcast technology is on display in one place, and more importantly all of the minds behind the technology are there for you to talk to directly.  The show is an amazing place to spend four days, a remarkable resource to keep up with the industry and and exceptional environement to learn new tricks of the trade.  And that’s all for a seasoned broadcaster.

As impressive as the show was for me, and for the rest of the team at The Pulse Network, I can only imagine that the impact of attending was tenfold for the crew from the Digital Media Academy based out of Vancouver.

For Murray Bulger, there’s no better way to teach his students from the Argyle Secondary School about the latest in broadcasting than to bring them directly to the source.  So he rounded up more than 25 students and brought them to The NAB Show, which is where we had a chance to catch up with Murray, as well as his students.

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For more content from the 2012 NAB Show, be sure to check out The Pulse on NAB show.

Filed Under: 2012 NAB Show, Digital Leaders Tagged With: , , , , , ,

Workflow Solutions at The 2012 NAB Show

April 27, 2012 by

In today’s video production environment, to say that management and delivery of content is a challenge would be a tremendous understatement.

High-definition video files are prohibitively large, storage can be complex and expensive, and delivery of your content needs to happen cross-channel and cross-platform.  It’s more important than ever to develop an efficient process for video encoding, online content creation, compression and uploading.

Peter Csathy of Sorenson Media sat down with Butch Stearns live at the 2012 NAB Show to shed some light on how Sorenson has worked to become the “Swiss Army Knife of video encoding,” and how they have developed products to expand beyond this to address a much broader spectrum of the production workflow to become a full-service solution.

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For more content from the 2012 NAB Show, be sure to check out The Pulse on NAB show.

 

Filed Under: 2012 NAB Show, General Tagged With: , , , , ,

Portable Live Production and NewTek – The 2012 NAB Show

April 24, 2012 by

Here at The Pulse Network, we’re constantly searching for new ways to maximize professional video production, both in our Canton, MA studios and on the road at events.

TPN On the NewTek Tricaster at the 2012 NAB Show

We’ve used plenty of different solutions here trying to maximize the power of our equipment in a minimal amount of space.  The goal is to pack the punch of a full-scale TV Studio without filling four full rooms with equipment and staff.  One of the solutions that we’ve found great success with is the NewTek Tricaster.

We used the TriCaster, along with a litany of other products, to help broadcast live from the South Lobby of the 2012 NAB Show.  In a small space, we were able to set up and execute a high-definition multiple camera shoot, complete with multiple outside production machines feeding our broadcast, and send it back out, fully produced, to our live stream over embedded SDI.

NewTek also created a fair amount of buzz on their own at The NAB Show, debuting a new product that they hope will change the game for portable live production.

NewTek at the 2012 NAB Show

We had a chance to sit down with Philip Nelson, SVP of Artist & Media Relations at NewTek to discuss NewTek’s newest products, and why they find the NAB Show so valuable.

 

 

 

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For more content from the 2012 NAB Show, be sure to check out The Pulse on NAB show.

Filed Under: 2012 NAB Show, General Tagged With: , , , , , ,

Media Use and Marketing Strategies – Finding the Right Mix

April 24, 2012 by

Media consumption continues to evolve, impacting decisions marketing leaders need to make about targeting, channels, ad spend and more. Yet, it’s never been more important to find the right mix especially as mobile use and multitasking (e.g., second screen use) continue to take off, even while certain traditional media like TV continues to hold the dominant share of Americans weekly media time. So where do you start? I recently sat down with my colleague Tyler Pyburn to look at some of the recent Nielsen data on consumer media usage and compare notes on where we see opportunities for marketers. For sure, web and mobile and social networks continue to ‘eat the world’ as Barry Libert has put it, yet interestingly, the time spent viewing broadcast TV in the US still swamps time surfing the web!

But whether online or offline, consumers are increasingly connected (in 2012 there will be 1.43 billion social network users worldwide, says eMarketer) and using many different devices to receive information. Which make it critical and often overwhelming to find the right blend to satisfy the new connected consumer. Fortunately there’s also lots of upside for marketers who ‘get it.’ Like the opportunity to determine once and for all which half of our advertising spend works (or doesn’t). Or how to tap the full potential of big data by knowing exactly what our customers want, the correct channel and ‘language’ to speak, and just the right message. In fact, messaging is more critical than ever, with more distractions and the need to not only pick the right content and the right channel, but also to tell stories across all channels, equally well.

Take a look at this video for more thoughts and the first part of our discussion about media use, strategies and what it means to marketers.

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Watch the rest of my series on media use and marketing strategies.  Also I’d love to hear from you with questions or comments – just Tweet or email me at abonde@thepulsenetwork.com.

 

Filed Under: Content Marketing 360, The Pulse on Marketing Tagged With: , , , ,

The Walking Dead at The Pulse on NAB Show Studio

April 17, 2012 by

One of the highlights of Day 2 of the 2012 NAB Show was the session featuring one of the hottest shows on TV, The Walking Dead, and how the minds behind it have worked to create a thinking person’s zombie drama.

The Walking Dead has a rabid fan base, and has capitalized on it with an innovative second screen experience called Story Sync, which allows fans of the show to engage and interact with the content while watching the show each week.  Beyond creating a high level of interactivity, the show’s architects have managed to maintain the thrill-a-minute experience that fans of the genre expect while incorporating complex character arcs and developing well-thought out plot elements on a weekly basis.

Dave Alpert, Gale Anne Hurd, Robert Kirkman and Glen Mazzara of AMC’s The Walking Dead joined Tyler Pyburn at The Pulse on NAB Show Studio to discuss how they turned a cult-classic graphic novel into a TV show, how they’ve worked to satisfy their fan’s desire for engaging content along with the show, and how they’ve approached the difficult task of character development in the midst of a zombie apocalypse.

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You can watch the full interview with the team from The Walking Dead here, and you can find the rest of our coverage of the 2012 NAB show here.

Filed Under: 2012 NAB Show, General Tagged With: , , , , ,

Lessons Learned from the 2012 NAB Show – So Far

April 17, 2012 by

There is nothing like putting together a live show.  Shuffling guests in and out of position, checking cameras, editing clips – it’s all the little things that make it come together.  With so much going on at one time you sometimes forget to stop and take in all of the incredible information and ideas that are filling the air.  For two straight days now, I heard our guests talk about “The Great Content Shift”; Not necessarily how the industry is changing but how it is evolving.

The highlight of my day came when Emmanuel Lewis (you know him as Webster) took to the stage.  After over 30 years starring in sitcoms and commercials, Lewis is now starting his own production company.  I honestly have not seen anyone talk so passionately about the importance of continuing to learn and grow as a professional.

Personal branding is a key attribute to every sports figure and celebrity.  But how many of those “personas” are manufactured; a product of PR and Marketing agencies.  For people like Evander Holyfield and Louie Anderson, their personal brand is as strong as their word.  That’s why they’re creating content that is truly authentic; high lighting their brand in their own words.

We also got the opportunity to meet the next generation of media superstars when a group of 30 students from the Argyle Secondary school in Vancouver, Canada shared their story with us on set.  While their project may have been put on hold while they were in the booth, their youthful exuberance sparked the interest of the crowd and capped off an exceptional day of programming.

These were just a few of the examples of great conversations that have taken place here in Las Vegas and I can only hope that the next two days are just as insightful as the last.

Filed Under: 2012 NAB Show, General

The Pulse Network Live at NAB Show 2012!

April 16, 2012 by

Did you know that NAB Show in Las Vegas is the world’s largest event covering filmed entertainment as well as the business of developing and delivering content across all mediums?  Each year NAB Show brings together close to 100,000 media and entertainment pros from over 150 countries, along with over 1,500 companies and another thousand members of the press!  And this year we’ll be there to help bring the ‘great content shift’ to life via our Event Live 3.0 and a number of creative blogger outreach and social media programs.

At this year’s NAB Show, The Pulse Network will be hosting a unique Bloggers Lounge where influencers, experts, press and speakers can meet up, do an interview on The Pulse, create some video content and help to bring great content to life!  TPN will be broadcasting every day from 11am to 2pm PT from the Pulse on NAB Show Studio inside the Bloggers Lounge, right on location at the Las Vegas Convention Center.  Butch Stearns and Tyler Pyburn will be hosting our coverage, and conducting interviews with industry experts, analysts, show attendees and exhibitors.

Look for interviews with officials from the military and government sector as well, the newly added International Research Park, which is a future-forward showcase of advanced projects and high-tech media developments, as well as other special guests who will be joining us on stage to give us their insight on the various shifts taking place across the media industry today and what cool things they are seeing and looking forward to seeing at the show!

To watch our coverage and see the latest discussions from NAB Show check out: http://tpn.thepulsenetwork.com/nabcoverage

 

 

 

 

 

 

 

 

 

 

 

Filed Under: General

Analytics- Content Automation Life Cycle

April 13, 2012 by

The phrase, “there’s no room for trial and error” applies to analytics today. In today’s digital age, if you can’t measure it – don’t do it.  If you can pay attention to what you’re measuring, you can focus more on what’s working for you.  When looking at analytics, it’s not just about the social media numbers, but where they came from and who is viewing your information, which helps you determine where the value is. Some popular analytics tools include Google Analytics and Simply Measured.

Below I explain more about the value of Analytics:

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Be sure to watch my complete series on the content automation life cycle and feel free to tweet or e-mail me ssaber@thepulsenetwork.com.

Filed Under: General Tagged With: , , , ,

Distribution – Content Automation Life Cycle

April 13, 2012 by

Distribution is a term that can be perplexing to many. Think of distribution in terms of social media – social media is all about sharing quality content to your audience who in turn shares with their audience. The problematic issue with social media is every channel is unique and so is the audience, what works on Twitter usually does not translate on Youtube.

At the Pulse Network, we differentiate ourselves by thinking of distribution as a content centric solution.  It’s not just about what you do with the content and where you send it, but our platform figures out how each ”lives” differently on multiple distribution social channels.

Below, I explain more about distribution and how pushing content varies with each social media channel:

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Be sure to watch my complete series on the content automation life cycle and feel free to tweet or e-mail me ssaber@thepulsenetwork.com.

Filed Under: Content Marketing 360, The Pulse on Marketing Tagged With: , , , ,

Creating Content For Events — How Brands Can Use Events

April 12, 2012 by

Companies don’t need to spend millions of dollars on event production to generate interest and engagement.  While maintaining a presence at face-to-face events is important, having a plan around your digital content creation at an event can help brands use events to maximize engagement for a minimal cost.

At the 2012 International Consumer Electronics Show TPN teamed up with Kodak to create three full days of content with Kodak executives, Product Demonstrations and Industry Analysts.  Brands can engage in so many different ways by pulling the audience in to the conversation and including them in the content creation at or after an event.  Genuine conversations about how to work with the consumer can go a long way toward reinforcing the authenticity of your brand.

In the video below, we talk about the content development strategy TPN and Kodak used at CES 2012, and how you can use some of those strategies to drive engagement for your own brand at an event.

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Want the rest of this series?  Check out the full playlist of this conversation on YouTube, or reach out to Butch Stearns on Twitter to continue the conversation.

Filed Under: Digital Leaders Tagged With: , , , , , , ,
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