TPN Revenue Model – Growing Revenue

August 31, 2011 by

This is part five of a five part series between Tyler Pyburn, host at The Pulse Network, and Colin Bower, Chief Revenue Officer at The Pulse Network, as they explore the concept of The Pulse Network’s revenue model.

Here at The Pulse Network, we’ve not only grown significantly as an entire company, but also have added growth to our revenue stream as well.

As our economy still seems to be recovering from the significant blow it has taken over the past several years, many people are concerned whether it’s even possible to grow your companies revenue stream in an economic crisis. I simply say you absolutely can because we’re doing it right now. At The Pulse Network our first step, when dealing with clients, lies on establishing a relationship, as in any standard sales acquisition. Then we provide our client with something called a proof-of-value. The proof-of-value, whether it be 90 days, 120 days, or even a multiquarter, should always end with quantifiable measures; a quantified number of leads generate a quantified number of customers converted or qualified, or even just a measure of retention.  A proof-of-value lets the customer put a specific financial value on the what we’ve done for them as a service.

Another step you need to take is to be willing to get into pilot budgets in order to demonstrate that proof-of-value that you’ve previously discussed with your client. If you’re not sure of the service you’re bringing to the table for your partner, then it’s not going to work for you. In our case, at The Pulse Network, we’re able take the proof-of-values and get into the long term contracts (90 days, 120 days, or multi-quarter).

When you understand your business and know what works, then you’ll know what value you can add so you won’t be afraid of demonstrating that through a proof-of-value. This is why The Pulse Network has been so effective in generating increased and sustainable growth on the top line.

 

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Tyler Pyburn is a host at The Pulse Network and can be reached on his twitter or e-mail, tpyburn@thepulsenetwork.com

Colin Bower is the Chief Revenue Officer at The Pulse Network and can be reached on his Twitter or email, cbower@thepulsenetwork.com

 

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TPN Revenue Model – Inbound Marketing Summit

August 29, 2011 by

This is part four of a five part series between Tyler Pyburn, host at The Pulse Network, and Colin Bower, Chief Revenue Officer at The Pulse Network, as they explore the concept of The Pulse Network’s revenue model.

 

As every company seems to be transitioning to the digital age, The Pulse Network uses their traditional event, Inbound Marketing Summit, to flex their revenue model through registration.

September 14-15, 2011 at The Sheraton Boston

Typically a standard sponsorship package at a face-to-face event would get you a booth, a logo on the brochure, and the chance to network your brand at the actual event. In today’s market, sponsorship packages at traditional  face-to-face events include a whole lot more. Not only are we creating video with our sponsors in advance, so they can go out and attempt to engage with their target audience before the event, but we’re also doing something called a fireside chat, which gives the sponsors a chance to have conversations with their customers at the event in front of a camera. Then after the event we’re distributing these fireside chats through either our digital network, which we’ve created just for our sponsors, or their own website, blog, and any other channel they feel the majority of their target audience for this event exists.

When thinking about these new sponsorship packages you have to think of what it could potentially do to your sales cycle. Ordinarily you leave an event and you send a group of emails to different a specific number of clients you’ve met. Now, you can leave the event with a two-three minute post-produced video clip of you talking with that customer. Whether the conversation points are targeted messages, fun talking points, or even messages that are relevant to specific parts of their communities, these customers will push these videos out to through different platforms to hit their entire target audience.  By customers sharing these videos, sponsors will not only deepen their relationships with their clients, but will also extends the number of touches that you have on your sales cycle so your conversion rates go up.

 

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Tyler Pyburn is a host at The Pulse Network and can be reached on his twitter or e-mail, tpyburn@thepulsenetwork.com

Colin Bower is the Chief Revenue Officer at The Pulse Network and can be reached on his Twitter or email, cbower@thepulsenetwork.com

 

Filed Under: The Pulse on Marketing

TPN Revenue Model – Platform vs. Services

August 25, 2011 by

This is part three of a five part series between Tyler Pyburn, host at The Pulse Network, and Colin Bower, Chief Revenue Officer at The Pulse Network, as they explore the concept of The Pulse Network’s revenue model.

 

When focusing on the TPN Revenue Model in it’s entirety, the concept of it being a platform stands out and may pose many questions.

Our reasoning behind “productizing” and moving to a platform offering was because we wanted more reoccurring revenues. Because the proportions of our service revenues were too high, we need to lower that aspect but increase our reoccurring revenues as well. In lower the service revenues and increasing our reoccurring revnue streams then we will in fact become a more stronger company.

To grasp a better understanding of this process let’s start with explaining the difference between a platform and a service. A platform is something a company is going to do on a reoccurring basis. Whether it’s an event that’s scheduled to take place each year or even a product launch that’s scheduled well in advance, companies have some kind of schedule that maps out there platform strategy. At The Pulse Network many of our enterprise clients that we work with are actually looking for a minimum 12 month contracts. What we are doing, whether it’s lead acquisition, an awareness campaign, or a customer retention campaign, is effectively providing our clients access to our platform to achieve their desired goals and objectives. It all boils down to the fact that our partners expect us to provide a number of platform services at a price that they can’t find anywhere else.

 

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Tyler Pyburn is a host at The Pulse Network and can be reached on his twitter or e-mail, tpyburn@thepulsenetwork.com

Colin Bower is the Chief Revenue Officer at The Pulse Network and can be reached on his Twitter or email, cbower@thepulsenetwork.com

 

Filed Under: General

TPN Revenue Model – How it works

August 22, 2011 by

This is part two of a five part series between Tyler Pyburn, host at The Pulse Network, and Colin Bower, Chief Revenue Officer at The Pulse Network, as they explore the concept of The Pulse Network’s revenue model.


The Pulse Network’s Revenue Model is a platform based service that combines software services and content services.

Whether it’s a platform based upon software or on content, The Pulse Network provides their customer with a platform to the extent where they can use it own their own. If the customers want products and services mixed in, we’re able to create custom packages that adhere to the needs of the customers goals. Although this entire revenue model breaks off into two different parts (software & content), the one thing that stays the same is the measurement of success.Whether it’s companies trying to drive awareness and branding, achieve customer acquisitions, or retention (retaining customers at a very high rate); the concept of keeping your customers while reducing churn will make them feel like new customers and define your success.

When thinking about the concept of content, in terms of a branded company utilizing specific content, it means everything. At The Pulse Network we won’t work with partners until they’ve agreed that they need a sufficient level of content being produced at a sufficient rate and quality. If the companies not dedicated to the amount of content productivity, based upon their overall objective, or creating content at a velocity that makes sense, then it will essentially be a waste of money and time.

 

 

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Tyler Pyburn is a host at The Pulse Network and can be reached on his twitter or e-mail, tpyburn@thepulsenetwork.com

Colin Bower is the Chief Revenue Officer at The Pulse Network and can be reached on his Twitter or email, cbower@thepulsenetwork.com

 

 

Filed Under: General

TPN Revenue Model – Where to Start

August 18, 2011 by

This is part one of a five part series between Tyler Pyburn, host at The Pulse Network, and Colin Bower, Chief Revenue Officer at The Pulse Network, as they explore the concept of The Pulse Network’s revenue model.


When taking a deep look at The Pulse Network’s revenue stream you have to break it down into six parts; products, sponsorships, services, the market place, data, and subscriptions.

The Pulse Network Revenue Model

In a client’s perspective you’re looking at The Pulse Network’s revenue platform for either content as a service or software as a service.

The concept of a platform, in our eyes, is a delivery mechanism. Realistically if you’re a customer that wants software as a service, you’re choosing the more traditional method that can be done by yourself. If you’re a customer that wants content as a service, than we help your business utilize a their customer base in a cross platform method; using online and offline communication to help business’s to what they need to do with their consumers.

In order to accomplish the goal of aiding another business’s revenue stream, the Pulse Network’s team creates different packages, whether the client wants to create more customer awareness or even just acquire or reacquire customers, which focuses content that will essentially achieve the underlined goal.

 

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Let’s be honest, the one thing the companies are looking to achieve is making money. It’s The Pulse Network’s number one goal to create a strategy for their clients to make money. The bottom line is that, when a client effectively follows the TPN Revenue Model they will not only reach their desired goals, but improve their ROI as well.

 

Tyler Pyburn is a host at The Pulse Network and can be reached on his twitter or e-mail, tpyburn@thepulsenetwork.com

Colin Bower is the Chief Revenue Officer at The Pulse Network and can be reached on his Twitter or email,

 

cbower@thepulsenetwork.com

 

 


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Driving Revenue – Measuring Success

August 8, 2011 by

 

This is the Final Installment of a Five Part Series Featuring Colin Bower, Chief Revenue Officer at the Pulse Network, and Butch Stearns, Chief Operating Officer at The Pulse Network Discussing the Topic of Generating Revenue.

Once you’ve created content and figured out a strategy to monetize it, you need to measure whether or not you succeeded in your goals.

All of the products and services you create exist because they’re interesting to the customer or the community, but at the end of the day they need to bring in revenue.  Planning for the top line well in advance and measuring your progress over extended periods of time are very different things.

In this video, Butch and I discuss how to measure how valuable the content you’re creating is, and how to determine whether or not it’s worth it for your business.

 

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If you missed any part of the discussion on driving revenue, you can check out all of the videos in the series here.

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Driving Revenue – Virtual Events

August 4, 2011 by

 

This is Part Three of a Five Part Series Featuring Colin Bower, Chief Revenue Officer at the Pulse Network, and Butch Stearns, Chief Operating Officer at The Pulse Network Discussing the Topic of Generating Revenue.

Webinars are in many ways a dated product.  But the Webinar 3.0 offered at The Pulse Network is an exciting take on an old concept.

Webinar 3.0 brings together a professional TV host, a professional production team, lead-hosting, engagement across social media channels and your valuable content to bring virtual events to another level and boost lead generation.

Hosting and producing these virtual events is one of many ways that The Pulse Network creates and monetizes unique content.

 

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In the fifth and final installment of this series, we discuss how you to measure whether or not your strategies are successful.

 

 

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Driving Revenue – Face To Face Events

August 2, 2011 by

 

This is Part Three of a Five Part Series Featuring Colin Bower, Chief Revenue Officer at the Pulse Network, and Butch Stearns, Chief Operating Officer at The Pulse Network Discussing the Topic of Generating Revenue.

If you put on events, it’s certain that you’re thinking of generating revenue through attendees and exhibitors.  But there are revenue streams beyond the people at your event.

At The Pulse Network, we treat our events as another source of content, and consider how best to turn that event into revenue, as we would with any other piece of content.  At Inbound Marketing Summit, The Pulse will be creating a three day event alongside Hubspot which will allow the layperson as well as professional marketers to understand how to create strategy in the digital space, all the way through to delivery.

In this video, we discuss how Inbound Marketing Summit is a 360 degree event that exists not just as a face to face event, but as a piece of content on-demand.

 

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If you’re interested in seeing some of the video content from IMS San Francisco, be sure to check out the IMS San Fran Show Page on The Pulse Network.

Part Four of this series will focus on generating revenue from virtual events, paying special attention to The Pulse Network’s Webinar 3.0.

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Driving Revenue – Five Ways to Monetize Content

August 1, 2011 by
This is Part Two of a Five Part Series Featuring Colin Bower, Chief Revenue Officer at the Pulse Network, and Butch Stearns, Chief Operating Officer at The Pulse Network Discussing the Topic of Generating Revenue.

In Part One of this series, we discussed content creation, and different types of content.  But what good is content if it doesn’t make you any money?

Butch and I sat down to discuss the five main ways that The Pulse Network monetizes its content, and turns video programming, events and any other content into revenue.

Five Ways The Pulse Network Monetizes Content
- Fee For Service
- Sponsorship
– Subscription
- Marketplace
- Database

In this video, we explain how products such as Webinar 3.0 and events like Inbound Marketing Summit fit into this model, and why these five points are so important to turning content into revenue.
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You can watch the complete Measuing Social Media ROI Webinar 3.0 with Hootsuite to get a better idea about some of the innovative ways The Pulse Network can monetize content.  Also check out the album of photos behind the scenes in the production room on our Facebook page.
In Part Three of this series, we’ll discuss more specifically how to create content and make money from face-to-face events.
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Driving Revenue – Revenue Model at The Pulse Network

July 28, 2011 by

 

This is Part One of a Five Part Series Featuring Colin Bower, Chief Revenue Officer at the Pulse Network, and Butch Stearns, Chief Operating Officer at The Pulse Network Discussing the Topic of Generating Revenue.


Every company needs to make money to remain viable.  The trick is discovering the most efficient way for your business to take what it does best and turn it into revenue.

At The Pulse Network, we generate revenue by creating and syndicating content for targeted communities.  But content goes so far beyond videos and images.Content takes many forms, and there’s potential revenue in every piece.  One of the ways that we create content is through face to face events, such as Inbound Marketing Summit.

I sat down with Butch Stearns to discuss the different types of content The Pulse Network creates, and the revenue model we’ve created to use that content.

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In Part 2 of this series, we’ll discuss the five ways that The Pulse Network monetizes its content.

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