Your Customers are Your Best Brand Advocates!

June 6, 2012 by

As more and more of us launch social media campaigns, the question of measurement becomes increasingly important.

Are we doing it for awareness, outreach, or lead generation?  What numbers should we care about?  Likes, re-tweets, or pins?

The answer is Engagement!  Or simple put, creating conversations around the content and capturing said discussions.

But with some many social channels out there how does a company capture all their raving fans?  To help answer that question we had Dennis O’Malley, CEO of ReadyPulse, join Tyler Pyburn and myself, on Sync Up.

A little background on ReadyPulse; ReadyPulse leverages all of your efforts across all of your social networks, catering towards online retailers.

We discussed the recent announcement by GM pulling their Facebook ads because they were not delivering.  However, GM is doubling down on the content on Facebook because that level of engagement and intimacy with clients and prospects just can’t get anywhere else.  Dennis went on to say how important it is to allow your customers to be your advocates and for them to be able to do it wherever they send their time socially and you still to be able to capture it.  Conversations are what create community which in turn will create commerce!

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Here are my top 4 Sync Up Takeaways from my conversation with Dennis:

  1. Embrace your customers
  2. Allow them to become brand advocates
  3. Capture the content conversations about your products
  4. Promote the content conversations

Social Measurement is critical to a successful social media campaign and capturing and packaging the conversations is huge part of making that happen.  Let your best customers be your advocates wherever they are!  How are you utilizing your advocates?

Filed Under: The Pulse on Tech, The Pulse on Tech Show Tagged With: , , , , , ,

Sync Up Takeaways – Active Storage

May 29, 2012 by

In today’s digital landscape, we all find ourselves becoming media companies.  It’s never been easier to capture, publish and share content.  As a business, providing great content, on the right channel, at the right time is critical to driving awareness, engagement and loyalty.  At  The Pulse Network, we constantly see how Content Creates Community and Community Drives Commerce.  Yet, with the advent of 24MP cameras and HD Video and social sharing sites like YouTube and Instagram, we find our storage requirements growing exponentially.  With that in mind, as IT Managers, we still need to keep in mind security, reliability, and interoperability.  We had a great conversation with Alex Grossman, Founder and President of Active Storage about just these issues.

I always questioned why the storage companies do not quickly adapt the larger form factor drives, like the 1TB – 3TB drives.  Alex explained that the modes and paging to which these drives write are very different and the systems are not built to utilize them, which is why Active Storage built their system from the ground up with these drives in mind.  Alex went on to say “What if you could take lower cost hard drives and reduce the duty cycle of the drives and get the same performance as the more expensive smaller drives.”

In Sync Up, we always talk about how technology can accelerate business and we like to do this in the form of “Sync Up Takeaways “:

Here are our big Sync Up Takeaways from today:

  1. Fit – Look for a storage device that was built with your use in mind.  Video is very different than database stores, so you want to look at products that are built for your need.
  2. Format – Look for NAS and SAN Storage Devices that were built with the larger format drives in mind.  This will allow you to grow at a much less expensive cost.
  3. Open – Open doesn’t always mean free, it just minds there is interchangeability and you are not locking yourself into a certain product or technology.  I am a big advocate of this.  Investing in technology should not lock you down a 10 year path of being stuck.
  4. Scalability – Look for products that can scale with your business.  More and more companies are building products that scale from the single use to the enterprise with 100’s to 1000’s of users.
  5. Interoperability – As Apple finds its way growing in the corporate landscape, we want products that equally can serve both platforms
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Storage solutions are an important part of our future.  Active Storage, founded by a bunch of ex-Apple executives, is an exciting company to watch with a refreshing approach.  Can’t wait to get my hands on our first 48TB Storage unit!

Filed Under: The Pulse on Tech, The Pulse on Tech Show Tagged With: , , , , ,

Social Media Advertising – What Tools Are Necessary?

May 17, 2012 by

There are so many different tools for social media marketers to sift through, and with a new tool popping up almost every day, it can be tough to figure out where to begin.

Michael Lazerow of AdAge calls the flood of social media tools “Tool Anarchy”, and this is an apt description of the chaos that you can find yourself in if you start thinking about your social media marketing strategy from the shiny new tools perspective instead of starting with content.  There are plenty of great tools to help you build your presence online, but it doesn’t mean anything without a good, strong foundation to your digital strategy.

In this video, we discuss how you should approach social media tools when using social media for business, and some tips on getting started the right way.

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To watch the rest of this series, check out the playlist on YouTube.  You can also connect on Twitter with Tyler Pyburn and Nick Saber.

Filed Under: Content Marketing 360, The Pulse on Marketing Tagged With: , , , ,

Social Media Advertising – Where Do Agencies Fit In?

May 14, 2012 by

When a company decides to run a social media marketing campaign, one of the most important factors to success is telling an authentic story.  But can an outside agency engage in an authentic manner when creating your social media content?

At the end of the day, social media allows companies to engage in one-to-one marketing on a mass level, and a company needs to have a clear story and a clear strategy in order to effectively communicate on social channels with its fans.  Great content drives deep connections, and authenticity is vital for creating that content.  So where in the social media strategy does an agency fit in?

In this video, we discuss the role of agencies when your company is marketing through social media.

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To watch the rest of this series, check out the playlist on YouTube.  You can also connect on Twitter with Tyler Pyburn and Nick Saber.

Filed Under: Content Marketing 360, The Pulse on Marketing Tagged With: , , ,

Social Media Advertising – Who Will Control It?

May 10, 2012 by

The line between conversational content and advertising is blurred, if not gone altogether, thanks to the rise of social media.  But perhaps even less clear than the goal of the content is the question of who will ultimately control the revenue from social media advertising.

A recent Ad Age article  wonders who will ultimately end up controlling the massive amounts of money at stake in the social media advertising game.  Paid social media promotion is coming whether agencies, old-school and new-school alike, are ready for it.  The reality is that in order to capitalize on social media integration in advertising, only the companies that truly understand social and business will be able to adapt.

In this video, we discuss the changing world of social media advertising, and who could be best positioned to jump on it.

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To watch the rest of this series, check out the playlist on YouTube.  You can also connect on Twitter with Tyler Pyburn and Nick Saber.

Filed Under: Content Marketing 360, The Pulse on Marketing Tagged With: , , , , ,

Your Guide To Attending CES 2012, Part 2: Trends

January 9, 2012 by

Every year is different for a trade show, even for one that’s been around since 1967.

This year’s CES has a different feel than last year’s show, or even the past decade’s worth of shows.  It’s not necessarily just about new product launches and debuts, but it’s about getting deeper into existing technologies and applying them to your business.  In this video, we discuss what this change means, and how The Pulse plans to leverage this change to continue to stay at the forefront of streaming video production.

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Want more about CES 2012?  Follow along with our live coverage from the event all week long, and click here to watch the whole series featuring Nick Saber and Tyler Pyburn.  You can find Tyler Pyburn and Nick Saber on Twitter.

Filed Under: General Tagged With: , , , ,

Digital Marketing Lessons From the NHL: Part 1

January 9, 2012 by

The NHL isn’t historically know for its marketing marvels.  However, since hitting an all-time low in 2005, the league has bounced back with authority.

So how did the NHL come back from the depths to teach us lessons in digital strategy and business innovation?  It’s in large part thanks to John Collins, the COO of the NHL.  In this video, we examine the business development strategy behind Collins’ revival of the NHL, and how he helped get them back on the map.

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For the rest of this series, check out the full playlist on YouTube.  You can also find Butch Stearns and Tyler Pyburn on Twitter.

Filed Under: Digital Leaders Tagged With: , , , , ,

Your Guide To Attending CES 2012, Part 1: Where To Start?

January 6, 2012 by

Attending a large event can be a truly daunting task.  Especially an event the size of the International Consumer Electronics Show.  So where do you start once you’re there?

CES is a hub for business innovation, but if you go there without a clear strategy it’s easy to get lost.  The key for CES, as it is for any event, is to create clear and measurable goals before you get to the conference.  In this video, we run through some tips to maximize your time at CES, and tell you how to get the most out of it for your business.

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Want more about CES 2012? Click here to watch the whole series.  You can find Tyler Pyburn and Nick Saber on Twitter.

Filed Under: The Pulse on Tech Tagged With: , , , , ,

Getting Started with Web Content Marketing, Part 5: A Summary

December 28, 2011 by

Web content marketing is so much more than just search engine optimized content that people don’t mind looking at either.

Developing an effective content marketing strategy is all about creating great content focused on a specific target audience.  The goal of a good internet marketing strategy should be to reach your audience across platforms, and as we discussed earlier in this series, video is quickly becoming the best way to ensure that people can find your content anywhere, anytime.

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Did you miss any of this discussion?  Watch the rest of the series on web content marketing, or follow Tyler Pyburn and Butch Stearns on Twitter.

Filed Under: The Pulse on Marketing Tagged With: , , , , ,

Digital Video Production and Shifting Technologies: The NAB Show

December 28, 2011 by

Putting together a professional video production solution isn’t about one or two technologies.  It’s about a collection of products and technologies coming together to build a full-service operation.

The NAB Show is one of the only places where you can get all of your answers in one place.  From Sony, to Newtek, to Blackmagic Design and so many more, all of the major players in broadcasting and content creation are there, making the show a phenomonal resource to help you figure out which direction is right for your video production.

In this video, we talk about personal experiences at The NAB Show, and how they have shaped the way we approach content creation at The Pulse Network.

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For more on the discussion about Shifting Technologies, click here to watch the whole series.  You can find Tyler Pyburn and Nick Saber on Twitter.

Filed Under: General Tagged With: , , , , , ,
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