Promoted Advertising, Twitter – The Pulse on Marketing

After receiving a $100 gift certificate to use on Twitter Saman Kouretchian, @SamanKour, conducted a experiment on promoted tweets. Saman joined Tyler Pyburn, @TyPyburn, discuss his experience on Twitter. In the interview Saman will lay out the the pros and cons for paid advertising on Twitter.

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Discover the latest marketing news, strategies, and case studies from the best and brightest in the web community for digital communications. The Pulse on Marketing airs live First and Third Tuesday of the Month at 11 a.m. Eastern Time only on The Pulse Network.

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An Online Campaign Drives Offline Buzz at The 2012 NAB Show

There were plenty of announcements at the 2012 NAB Show.  Black Magic’s new 2.5K camera and Adobe’s new release of Premiere CS6 were a few of the most talked about releases but one of the more interesting pieces of technology was Autodesk’s “Smoke”.  Not necessarily because of the product itself, but because of the way it was released.

Just listen to this timeline.  During a pre-NAB Show, Autodesk’s product manager Marc Hamaker was incredibly tight lipped about what they were going to be releasing.   A few weeks later Broadcast Engineer and social media superstar Ryan Salazar posted a blog on his site about Autodesk’s little secret which spread like wildfire. During the opening day of the 2012 NAB Show, Autodesk finally released all of the details.  Their Smoke Product was now on sale at a lower price point and its latest version was being out for a free trial.  Finally, we had the opportunity to sit down on location with Marc Hamaker again.  This time he not only let us know about the product but why Autodesk chose to use Ryan Salazar as an industry thought leader to leak some of the details and why it was still incredibly vital for their huge announcement to be fully unveiled at the NAB Show.

With over 5,000 registered for the beta version of their smoke product, Autodesk has seen incredible results from the inbound and outbound campaign - proving that online content can create a buzz at an offline event.

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Lessons Learned from the 2012 NAB Show – So Far

There is nothing like putting together a live show.  Shuffling guests in and out of position, checking cameras, editing clips – it’s all the little things that make it come together.  With so much going on at one time you sometimes forget to stop and take in all of the incredible information and ideas that are filling the air.  For two straight days now, I heard our guests talk about “The Great Content Shift”; Not necessarily how the industry is changing but how it is evolving.

The highlight of my day came when Emmanuel Lewis (you know him as Webster) took to the stage.  After over 30 years starring in sitcoms and commercials, Lewis is now starting his own production company.  I honestly have not seen anyone talk so passionately about the importance of continuing to learn and grow as a professional.

Personal branding is a key attribute to every sports figure and celebrity.  But how many of those “personas” are manufactured; a product of PR and Marketing agencies.  For people like Evander Holyfield and Louie Anderson, their personal brand is as strong as their word.  That’s why they’re creating content that is truly authentic; high lighting their brand in their own words.

We also got the opportunity to meet the next generation of media superstars when a group of 30 students from the Argyle Secondary school in Vancouver, Canada shared their story with us on set.  While their project may have been put on hold while they were in the booth, their youthful exuberance sparked the interest of the crowd and capped off an exceptional day of programming.

These were just a few of the examples of great conversations that have taken place here in Las Vegas and I can only hope that the next two days are just as insightful as the last.