The demand for content anytime, anywhere is changing the way traditional media companies and other brands think and how they approach content creation to reach their customers.
Depending on how you approach the shift of power and the shift of philosophy in broadcasting, as well as how you work on social media integration into your broadcasts, the emergence of social media in broadcasting will either be a convergence or a collision.
In this video, we discuss how to make the changes work in your favor, and how to leverage the shift into a content development strategy.
Want the rest of this series? Check out the full playlist of this conversation on YouTube, and head over to the IMS website to learn more about IMS NYC 2012.
