This is part two of a five part series between Butch Stearns, host at The Pulse Network, and Allen Bonde, Chief Marketing Officer at The Pulse Network, as they explore the lifecycle of digital marketing and the new solutions offered by The Pulse Network.
When focusing on products that drive your digital marketing mix, one solution that is getting a lot of attention recently is virtual events.
Virtual events are the idea that you can take what works in face-to-face events, but portray it in a much more efficient way. Instead of a client flying all over the country to be at your event, she can sit in her office and view a session online and interact with others via phone, Skype or chat. The convenience of virtual events not only provide consumers the ability to fit them into their day (by watching replays of the actual event), but also can create behavior that we all want as marketers: interest in learning more about a topic, or product or service – and higher conversions!
Here at The Pulse Network our solution for powering socially-enabled virtual events is our Webinar 3.0 platform. As illustrated in recent Webinar 3.0 events what we have created is really a combination of three parts: an in-studio host and production, real-time social interactions, and the ability to reach both live and on-demand users at their desk or even on their smartphone. This format also addresses both the engagement challenge (how do we get people actively involved) and reach challenge (how do we fit our content into the time of day and channel of their choice).
Check out our discussion of how Webinar 3.0 fits into the marketing lifecycle and enables a new level of virtual event marketing. And tune in August 18 when I’ll be doing a special Webinar 3.0 event with Barry Libert. You can register here.
Also, if you haven’t seen Part 1 of this series, in that episode we look at our Content Performance Index and how a scalable content strategy should be at the heart of your digital marketing programs. Check it out!