Most businesses don’t have the time or resources to answer every single question every customer has the moment they have it. That’s where support communities fit into the Social CRM framework.
Support communities were one of the first components of Social CRM, and they helped launch some of today’s full-service Social CRM Vendors. While support communities allow companies to answer questions quickly, they can also provide incredible value to a business as a way to gain their customers’ insight.
In this video, we take a closer look at Social CRM Support Communities, and some of the ways companies have leveraged their users to make this support nearly automatic.
Want more? To watch the rest of the series, check out Part One and Part Two. You can reach Allen Bonde on Twitter @abonde, and you can reach Tyler Pyburn on Twitter @TyPyburn