B2B Social Media Predictions for 2012, Part 2: Content Conversations Will Drive Business

In part one of my review of B2B social media predictions, I discussed how social media will become a “hub” for other marketing activities.  Social media lead generation and e-mail marketing are the next marketing strategies discussed in the B2B Social media predictions for 2012 article, and both of these fit into our theory of content conversations. Simply monitoring social media does not create opportunity for business; conversations in social media are what drive social media lead generation and e-mail marketing.

Interested in learning more?  Check out my video with Butch below as I go deeper into content conversations.

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Watch the whole series on the 12 B2B Social Media Predictions for 2012 and be sure to follow Butch Stearns and Stephen Saber on Twitter.

B2B Social Media Myths Busted: Is Email Dead?

Email is Dead… Long Live Email!

Despite the warnings of some, e-mail is not going away; it’s transforming.  No longer do email exchanges resemble an arms race to create the glitziest documents with all the bells and whistles. Instead, emails have become more about creating quick and simple messages that emphasize key points.

However, design is not the only thing that is changing with email. There are many more different ways that we can consume email, whether it be via computer or phone. Past that, there are different operating systems on those devices that handle emails differently.  Emails have even become an important part of the social CRM landscape and social media marketing in general. To finish up this series on busting social media myths and using social media for business, I explain how to understand the transformation email has gone through.

Didn’t catch the other parts of the series?  Check them out right here: Part OnePart TwoPart Three, Part Four.

Think I missed something on the post?  What some more advice on using the busted myths in business? Let me know by commenting on this post, or by reaching out to me on e-mail: ssaber@thepulsenetwork.com

This is Part Five of a Five Part Series with Tyler Pyburn, Host at The Pulse Network, and Stephen Saber, Chief Executive Officer at The Pulse Network, in which they aim to make plain some of the biggest business to business social media myths.