IMS NYC 2012: The Case Study of Alure Home Improvements

April 3, 2012 By

Technology and social media can facilitate a relationship but it takes real people engaging in real conversations to build a thriving social community. John Doyle of Alure Home Improvements shares his approach on how to build an interactive community from their national tv exposure from Extreme Home Makeovers and how they saw a 5000% increase of substantial growth in their social media community at the 2012 Inbound Marketing Summit New York

When companies are looking for innovative ways to get people to like their Facebook page or follow them on Twitter, don’t look to the person next to you,  imagine yourself in the consumer’s shoes and ask yourself why you would  join a social community.  The marketing team determined that contests and giveaways would spark interest, conversations and get consumers involved in the community, especially during the holidays.

John touches on a several key factors on how their team took a different approach and didn’t promote from the home improvement aspect of marketing:

The secret to building a successful community isn’t about giving away great prizes or coming up with mind blowing social marketing campaigns.  It’s about the emotional connections you build with your consumers and how their emotional ties connect them to your products or services.  To learn how to earn your customer’s attention and how to nurture and maintain the relationships, watch the video below.

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IMS NYC 2012: Tim Hayden of 44 Doors

March 30, 2012 By

Smartphone ownership in the U.S. is rising at an astronomical rate, approaching 50% of adults. That number is predicted to reach 80% by the year 2013.  But what does this mean for marketers? It means that there will have to be mobile marketing strategies for the future. Adapting your marketing to account for the explosion of mobile was the subject of Tim Hayden of 44 Doors address at IMS NYC 2012.

Tim explains how marketers have to look into what applications consumers are using. The number one app is no surprise: social networking sites. But, when going mobile, people are not looking at the screen for long periods of time. That is why mobile marketing advertising needs to  bridge the gap even closer between online and offline. Marketers and consumers need to become more mobile ready and more mobile friendly.

To see Tim’s entire presentation on mobile marketing, watch the video below.

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To see more content from IMS’ first trip to New York City, take a look at the YouTube Playlist.

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IMS NYC 2012 – Fan Marketing Panel

March 29, 2012 By

The offline and online worlds are merging more and more today.  Commercials and ads are constantly driving people to Facebook and Twitter but what happens when the customer arrives at the social network?  At the 2012 Inbound Marketing Summit New York, Trip Kucera hosts an expert panel with Kevin Palmer, Mark Cooper and Cody Barbieri to answer your questions regarding Fan Marketing and how you can use it to convert “Likes” and “Tweets” into a ROI for your efforts.

Growth means opportunity.  As social networks continues to grow, so do the opportunities to capture your audience and build brand loyalty for repeat sales.  There’s a reason why Facebook not only displays the number of “likes” on your page but also the number of people discussing it as well.  It’s great to have a million “likes” but if only 10 people are talking  on your page, then your main objective is to “listen” to who your customers are and what they want.

Some topics the panel touched on to optimize your Fan Marketing strategies include:

Fan Marketing and the landscape of social media can still be considered as the Wild Wild West for some marketers.  With social interaction comes risks, but the positives far outweigh the risks when it comes to building strong relationships with your customers and forming a community of like-minded people to strengthen your brand.

If you want to learn how to convert a fan into a potential customer, watch the video below.

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IMS NYC 2012: Social and Broadcast Panel

March 28, 2012 By

Is social and broadcast media a convergence or a collision? With the changing media landscape, companies need to adjust their creative strategy, optimize presence, and disseminate content to certain types of audiences. At this years IMS NYC 2012, there were a panel of experts including Todd Grossman of MultiVU, a PR Newswire company, Marjorie Kase of Adobe, and Brad Williams of the NAB that explained it all perfectly.

Content creation is key and the need for content anywhere, at anytime is becoming more prevalent. The great content shift, as we like to call it, can be broken down into four main components:

  • Strategies
  • Technology
  • Players
  • Expectations

The shift in these four categories is changing the way we think, changing the software and tools we use and in the end, giving consumers all the power whether we like it our not.

Click below to watch the full panel on social and broadcast media.

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To see more content from IMS’ first trip to New York City, take a look at the YouTube Playlist.

 

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IMS NYC 2012: Beyond E-mail Marketing Panel

March 27, 2012 By

Is e-mail marketing dead? Well, according to our panel of Wendi Caplan-Carroll of Constant Contact and Jeremy Epstein of Sprinklr at IMS NYC 2012, far from it.  Social media integration has shifted the way we think about e-mail marketing, but it certainly hasn’t killed it.

As the marketing landscape shifts, it’s important to think of e-mail as one component of a larger digital strategy.  As Jeremy says, “E-mail is another instrument in your orchestra. Facebook might be tuba, YouTube might be bassoon…your job as a marketer is to get the best sound from each of them and make them work in concert.”

To learn how Wendi and Jeremy are adapting marketing strategies to combine e-mail with social media content, check out the panel from IMS NYC 2012.

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To see more content from IMS’ first trip to New York City, take a look at the YouTube Playlist.

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IMS NYC 2012:Barry Libert of OpenMatters

March 26, 2012 By

How is it possible that social and mobile networks  are eating the world? The younger generations see social networks as their predominant network more than their own town or religion. For example, Twitter has more members, 310 Million to be exact, than there are people in the United States. And because of this, companies are realizing that that the digital world has a massive impact on them and how they run their business model. This is what Barry Libert explains at IMS NYC 2012.

Barry insists on companies staying up to date with the latest technologies so that every type of client can be reached. Traditional media is not having as much of an impact anymore in the digital world, supplanted by the need for an informed digital strategy.

Check out Barry’s entire presentation below:

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5 Years of Inbound Marketing Success – Lessons and Takeaways from The IMS Expert Panel

March 22, 2012 By

As much as the marketing landscape has changed over the years, the Inbound Marketing Expert panel from the 2012 Inbound Marketing Summit New York discussed how some factors still rings true today. The always insightful Chris Brogan hosted a panel that  included the enlightening minds of Laura Fitton, Neil Glassman, Adam Schoenfeld and Bernie Borges.  They discussed what they’ve learned over the past 5 years of Inbound Marketing, their successes, their “flaming burnouts” , and the lessons that you can take away from their experiences.

It doesn’t matter how many social media channels have popped up or will arise in the future, the bottom line is still all about generating sales.  The panelists agreed that in many ways, their grandparents are much better suited at social media marketing than people today.  Their old school values for business translates into success for social media – you get customers by knowing what they want, being smart about customer service, and making sure that all customers’ needs are met.

Some priceless takeaway information from the Inbound Marketing Expert panel included the following topics:

  • Metrics:  Make your data make sense.
  • Employee engagement and their impact on sales.
  • The C Level Suite not only needs to hire marketing people but needs to understand social media and blogging.
  • Be clear about your brand and what makes you unique in the marketplace.
  • Why you need Internet Marketing Strategy .
  • Infographics and how women understand data better than men.
  • The disconnection between marketing executives and the sales department.
  • Test. Measure. Experiment aggressively.
  • How to be different and make yourself useful.

Bernie Borges summed it up best, “Marketing is not a department.  Marketing needs to be driven from the marketing department but then needs to be executed by the entire organization and make it part of the DNA of the entire organization.”

This panel discussion is invaluable to every organization or anyone who wants to succeed in Inbound Marketing. You can view the video below.

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IMS New York By the Numbers

March 8, 2012 By

If we learned anything from last week’s Inbound Marketing Summit New York, it’s that we are fascinated by numbers.  As marketers and content creators, numbers are always on our mind, from the actionable data that drive our strategies to the social media scores that define our online presences. At this year’s IMS, even an armchair numerologist could attach a lot of numerical significance to the event, from the curious timing of the event (February 29) to the venue name (404), to the data-driven marketing ideas that permeated every session and conversation.  There is no doubt: In the year 2012, data is on every marketer’s mind.

From the event’s onset, The Pulse Network set to create a rich body of data from the tweets and social conversations surrounding the event. One week later, I’ve taken a look back at the numbers that define the Inbound Marketing Summit experience and have put together something that I like to call the…

IMS Social Chatter Index

•       Total number of tweets using  the hash tag #ims12 during the two-day event: 1339

•       Average Tweets per hour: 28

•       Hour with the most #ims12 tweets: 9:00am – 10:00am, Wednesday, February 29 (142 tweets)

•       Total number of tweets using the hash tag #ims12 during the entire week: 1614

•       Average Twitter followers per #ims12 hash tag user: 3231

•       Average Klout Score of #ims12 hash tag user: 37.5

Most talked about presentations:

•      Tim Hayden, 121 tweets (featuring hash tag #ims12) during his 40 minute presentation

•       Chris Brogan, 106 tweets during his 30 minute presentation

•       Trip Kucera, 77 Tweets during his 30 minute presentation

You can learn a lot of interesting things by looking at the numbers and this is only the tip of the ice berg.  And yet, by any measurement, The Pulse Network’s debut Inbound Marketing Summit in New York was a smash.

 

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Social And Broadcast Media – Shifting Technologies

March 2, 2012 By

In the past, broadcast media had innumerable barriers to entry, first and foremost with high costs for equipment.  Now, HD Video Production technology is shifting on a daily basis, and every individual, not to mention business, has the ability to become a broadcaster.

So how should you take advantage of new, cost-effective technology to make creating great content a reality?  It’s as simple as jumping right in.  In this video, we discuss why it’s vital to jump right in to digital content creation, and why waiting around will only get you left behind.

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Want the rest of this series?  Check out the full playlist of this conversation on YouTube, and head over to the IMS website to learn more about IMS NYC 2012.

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Social And Broadcast Media – Measuring Success

February 29, 2012 By

Business is about results, and businesses need to put numbers around campaigns in order to measure success.  In traditional broadcasting, it all came down to how many people tuned in at a certain time.  But how can you measure the convergence of social with your content to develop a digital strategy?

Companies such as Bluefin Labs are working to allow companies to put numbers around social media marketing campaigns tied to your content creation, and make measuring social in broadcast a reality.

So what should you look for to help measure your social broadcast campaigns?  In this video, we jump into the topic of social measurement in broadcast, and the numbers that should be important to you.

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Want the rest of this series?  Check out the full playlist of this conversation on YouTube, and head over to the IMS website to learn more about IMS NYC 2012.

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