Content Creation-Content Automation Life Cycle

April 5, 2012 By

Digital marketing strategies have  made it that brands and companies need to implement content creation within their communication process. The only way to build brands in the digital age is by providing content the end-user wants and truly connecting with them; which in turn can be used to build strategy, SEO, and attract influencers.

Here at The Pulse Network, we break content down into two pieces: video and written; and our platform makes it easy for people and companies to create content. By creating video and written content for our clients, it makes it easier for the clients engage viewers and to have original content to push out to a number of different channels.

In the video below, I go in further about content creation and the strategies here at The Pulse Network.

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Be sure to watch my complete series on the content automation life cycle and feel free to tweet or e-mail me ssaber@thepulsenetwork.com.

Filed Under: Content, SEO Tagged With: , , , ,

Marketing Funnel, Spreading your message

August 16, 2011 By

 

This is Part Five of a Five Part Series with Butch Stearns, Chief Operating Officer at The Pulse Network, and Stephen Saber, Chief Executive Officer, as they converse on function of the marketing funnel in business.

 

The CEO and president of Alure Home Improvements, Sal Ferro, makes everyone of his employees read the book Raving Fans: A Revolutionary Approach to Customer Service by Ken Blanchard because he believes that your key advocates are your satisfied customers and that is a critical point.

 

Is this your Raving Fan?

 

All the awareness and lead generation in the world cannot top word of mouth and your happy fans are the best people at spreading that.  Customer referral is such a big aspect of business that, I gave that example of Angie’s List, there are businesses popping up just to do that.  The good thing for business leaders is that in today’s market helping foster your “Raving Fans” to tell your story is not that difficult.  Do not ask for your supports to tell your story, enable them by making your message spreadable; and create referral programs to give momentary gains for spreading your message, like DirectTV is doing, and see how that applies to your business.

 

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That completes my series on The Marketing Funnel, feel free to read all my post on the funnel and leave comments, questions, or advice on anything I talked about during this series.  Part One, Part Two, Part Three, Part Four.
Stephen Saber is the CEO of The Pulse Network and can be found on his Blog, Twitter, and LinkedIn.  Butch Stearns is the COO of The Pulse Network and can be found on his Blog, Twitter, and LinkedIn.
Filed Under: Business Instruction, business strategy, Communication, Customers, referral programs, Sales, SEO Tagged With: , , , ,

Making The Most of Your SEO – Blogging

August 16, 2011 By

 

This is Part Four of a Four Part Series in Which Nick Saber, President of The Pulse Network, and Butch Stearns, C.O.O. of The Pulse Network, Discuss How to Get the Most Out of Your Search Engine Optimization Strategy.

Contrary to popular belief, the written word is not dead.

When it comes to SEO, the written word is just as important as ever.  While video content is the content that often engages your audience, words feed the SEO machine and allow your site to be searched.

Blogs are a great place to focus on some of the products and services your company can provide.  They’re also vital to plugging in the keywords you need to be found on search engines.  Whether it’s in the title of a post, or as anchor text in a post, keywords can find a useful home on your blog.

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If you missed any of the previous videos in this series, please check them all out here.

Nick Saber is the President of The Pulse Network.  You can find out more about Nick on his blog and by following him on twitter @NickSaber

 

 

 

 

Nick Saber is the President of The Pulse Network.  You can find out more about Nick on his blog and by following him on twitter @NickSaber

 

 

Filed Under: Content, SEO Tagged With: , , , , , , ,

Making The Most of Your SEO – Building a Site

August 12, 2011 By

 

This is Part One of a Four Part Series in Which Nick Saber, President of The Pulse Network, and Butch Stearns, C.O.O. of The Pulse Network, Discuss How to Get the Most Out of Your Search Engine Optimization Strategy.

Developing a flashy site is key to drawing attention to your products.  But all style and not enough substance can keep your site from popping up in search results.

Illustration By SEOHacker

Search engines are smarter than they’ve ever been.  Gone are the days when you can simply stack your Meta Tags with terms you want to be found in search.  Since Google updated it’s search algorithm earlier this year, the actual words in the landing page of your site are vitally important to SEO.

 

Your landing page and each of your products and services pages needs special attention, and a specific SEO strategy.

 

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In Part 4 of this series, we’ll focus on blogs and how to focus your SEO strategy on blogging.

Nick Saber is the President of The Pulse Network.  You can find out more about Nick on his blog and by following him on twitter @NickSaber
Filed Under: Content, SEO Tagged With: , , , , , , ,

Making The Most of Your SEO – Keyword Analysis

August 11, 2011 By

 

This is Part One of a Four Part Series in Which Nick Saber, President of The Pulse Network, and Butch Stearns, C.O.O. of The Pulse Network, Discuss How to Get the Most Out of Your Search Engine Optimization Strategy.

The vast majority of browsers open on a search engine.  According to a report from Online Media Daily, 92% of adult internet users utilize search engines to find information online.

Google Adwords is a Vital Tool For Keyword Analysis

How are these users finding you when they search online?  Understanding the way that people find their way to your website is the first step to building a strong keyword strategy.  Google Analytics allows you to find out how people are finding you, and services such as Google Adwords analyze the content of your site to determine the ways you should want people to find you.

 

The key is taking the list that you should be ranking for, and using that list to your advantage.  So how do you make sure your website lands above the fold on a google search?  We’ll try to help you get started.

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In part three of this series we’ll dive into how to build your website around an SEO strategy.

Nick Saber is the President of The Pulse Network.  You can find out more about Nick on his blog and by following him on twitter @NickSaber
Filed Under: Content, Marketing, SEO Tagged With: , , , , , , , ,

The Pulse Network Solutions – Virtual Event Marketing

August 10, 2011 By

 
This is part two of a five part series between Butch Stearns, host at The Pulse Network, and Allen Bonde, Chief Marketing Officer at The Pulse Network, as they explore the lifecycle of digital marketing and the new solutions offered by The Pulse Network.

 

 

When focusing on products that drive your digital marketing mix, one solution that is getting a lot of attention recently is virtual events.

Virtual events are the idea that you can take what works in face-to-face events, but portray it in a much more efficient way. Instead of a client flying all over the country to be at your event, she can sit in her office and view a session online and interact with others via phone, Skype or chat.  The convenience of virtual events not only provide consumers the ability to fit them into their day (by watching replays of the actual event), but also can create behavior that we all want as marketers: interest in learning more about a topic, or product or service – and higher conversions!

Here at The Pulse Network our solution for powering socially-enabled virtual events is our Webinar 3.0 platform.  As illustrated in recent  Webinar 3.0 events what we have created is really a combination of three parts: an in-studio host and production, real-time social interactions, and the  ability to reach both live and on-demand users at their desk or even on their smartphone.  This format also addresses both the engagement challenge (how do we get people actively involved) and reach challenge (how do we fit our content into the time of day and channel of their choice).

Check out our discussion of how Webinar 3.0 fits into the marketing lifecycle and enables a new level of virtual event marketing.  And tune in August 18 when I’ll be doing a special Webinar 3.0 event with Barry Libert.  You can register here.

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Also, if you haven’t seen Part 1 of this series, in that episode we look at our Content Performance Index and how a scalable content strategy should be at the heart of your digital marketing programs.  Check it out!

 

Allen Bonde is the CMO of The Pulse Network and can be found on Twitter or email,abonde@thepulsenetwork.com.

Butch Stearns is the COO of The Pulse Network and can be found on his Blog, Twitter, and LinkedIn.

Filed Under: business strategy, Communication, Content, Marketing, SEO, Uncategorized Tagged With: , , , , , , , , , , , , ,

Making The Most of Your SEO – An Introduction

August 10, 2011 By

 

This is Part One of a Four Part Series in Which Nick Saber, President of The Pulse Network, and Butch Stearns, C.O.O. of The Pulse Network, Discuss How to Get the Most Out of Your Search Engine Optimization Strategy.

Most companies aren’t thinking about SEO the right way.

Image Credit: seo-tutorial.net

Search Engine Optimization strategies can’t live on an island.  In the past, SEO could be considered an isolated strategy, but as search engines have become more intelligent, we need to update the way we think about driving inbound leads.

It’s more important than ever to bring your social media strategy, your content strategy and your SEO strategy together.  In Februrary of this year, Google changed the game with their release of  “Google Panda”.  SEO used to be about keywords and link-building, but search engines are now thinking like people.  As a result, the impact of popularity of content and volume of discussions on social media have a much larger impact on your website’s SEO.

In order to truly get the most out of your SEO and make sure that your website lands above the fold on a search engine, you must work to combine your strategies into one.

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In Part 2 of this series, we’ll get into the logistics of keyword analysis, and how you can use it to your advantage in building an SEO strategy.

Nick Saber is the President of The Pulse Network.  You can find out more about Nick on his blog and by following him on twitter @NickSaber

Filed Under: business strategy, SEO Tagged With: , , , , , , , , , ,