Video Myths Debunked – Myth 2: At-scale Online Video Options

May 15, 2012 By

Contrary to popular belief the online video space is not solely for entertainment purposes.  As I stated before, the digital video audience wants to be informed about a given topic which allows for much more targeted messaging.

The challenge becomes handling your message, I use the example of a friend of The Pulse Network whom produces political content in the Florida region.  The audience of the content is going to be deeply engaged and attaching advertisement with the pieces will be successful if you understand the viewers.  At-scale online is achievable but not with the same message that works in television and discovering what type of marketing works for the audience is the challenge.

Watch below as I address myth 2 on five video myths debunked at the NewFronts.

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Be sure to watch my complete series on five video myths debunked and feel free to tweet or e-mail me ssaber at ThePulseNetwork DOT com.

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Video Myths Debunked – Myth 1: Online Video is Niche

May 11, 2012 By

If the digital revolution has taught us anything its that online video is not a niche trend, it is everything.  Factors like cost of production, delivery, and accessibility decreasing have greatly influenced the ability for every enterprise to utilize content however the biggest player has been users.  The online community no longer wants video to just entertain, content needs to info.
Check out the video below as Tyler Pyburn and I break down myth one of the five video myths debunked.

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Be sure to watch my complete series on five video myths debunked and feel free to tweet or e-mail me ssaber at ThePulseNetwork DOT com.

Filed Under: Content, Marketing, Video Production Tagged With: , , , , ,

Digital Video Production and Shifting Technologies: The NAB Show

December 28, 2011 By

Putting together a professional video production solution isn’t about one or two technologies.  It’s about a collection of products and technologies coming together to build a full-service operation.

The NAB Show is one of the only places where you can get all of your answers in one place.  From Sony, to Newtek, to Blackmagic Design and so many more, all of the major players in broadcasting and content creation are there, making the show a phenomonal resource to help you figure out which direction is right for your video production.

In this video, we talk about personal experiences at The NAB Show, and how they have shaped the way we approach content creation at The Pulse Network.

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For more on the discussion about Shifting Technologies, click here to watch the whole series.  You can find Tyler Pyburn and Nick Saber on Twitter.

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Digital Video Production and Shifting Technologies: CDNs

December 22, 2011 By

Capturing and producing your content is just the beginning of a video production business.  Once you start the process of content creation, you need to close the loop by distributing your content.

Shifting technologies have allowed live video production and streaming video on-demand to come together like never before.  But not all content delivery networks are created equal.  Each company has unique needs, and finding the right CDN to meet those requirements is crucial to quality internet video production.

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For more on the discussion about Shifting Technologies, click here to watch the whole series.  You can find Tyler Pyburn and Nick Saber on Twitter.

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Digital Video Production and Shifting Technologies: How to Purchase a Professional Camera

December 21, 2011 By

Shifting technologies have impacted every aspect of professional video production, but few areas have changed as much as camera technology.

The prosumer camera of today is the professional camera of yesterday, as major brands are now creating high-definition cameras for a fraction of the price.  Beyond cost, the size and storage of data have advanced, dramatically easing the cost structure behind HD Video Production.  In this video, we discuss how these changes  allow us to make high-volumes of high-def content creation a reality.

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For more on discussion about Shifts in Technology, click here to watch the whole series.  You can find Tyler Pyburn and Nick Saber on Twitter.

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Digital Video Production and Shifting Technologies: An Overview

December 20, 2011 By

Digital content creation has become a whole new ballgame thanks to changes in professional video production technology.

What once took weeks or months to execute now takes hours, and what once cost millions now costs thousands.  The entire scope of video production has shifted to allow greater flexibility at a much lower cost.  Products like the TriCaster from Newtek shrink a traditional TV studio into a box at a fraction of the cost.  In this video post, I explain how the shift in technology has truly changed the way we think about professional video production.

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For more on the discussion about Shifts in Technology, click here to watch the whole series.  You can find Tyler Pyburn and Nick Saber on Twitter.

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How to Use Green Screen For Digital Video Production – Part 5: What To Wear

October 17, 2011 By

It sounds simple enough: don’t wear green clothes on a green screen set.  And that’s absolutely true.  But there’s plenty more at play than simply keeping your Boston Celtics T-Shirt at home when you sit on a green screen set.

If you’re using a green screen for digital video production, you need to make it part of your planning for everything you set up on your virtual set.  Your clothes, your props, your logos and anything else that you want to put in front of the camera needs to be seen, and needs to be seen accurately.  Beyond that, any guests that you plan on bringing on set need to be prepped for this as well.  There’s a lot of thought that needs to go into clothing and props on a virtual set, and it should be far from an afterthought for someone launching a green screen studio.

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Want more?  This is Part Five of a Five Part Series on using green screen for video production.  To watch the rest of the series, click here.  You can reach Nick Saber on Twitter @NickSaber, and you can reach Tyler Pyburn on Twitter @TyPyburn

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How to Use Green Screen for Video Part 4: Designing Virtual Sets

October 14, 2011 By

Designing an effective virtual set is perhaps the trickiest part of producing content on a green screen.  The more complicated you want a set to be, the more details there are on the design end, and the more potential problems you’ll encounter.

When you’re making a virtual set, you need to first clearly define what it is that you want to accomplish.  It’s very easy to get carried away and keep adding components to your set. Before you know it you’ve designed an entirely different atmosphere than you envisioned.  In many cases, it’s best to simply embrace the virtual world, and use it to your advantage.

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Want more?  This is Part Four of a Five Part Series on using green screen for video production.  To watch the rest of the series, click here.  You can reach Nick Saber on Twitter @NickSaber, and you can reach Tyler Pyburn on Twitter @TyPyburn

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How to Use Green Screen For Digital Video Production: Doing Lighting Correctly

October 12, 2011 By

Lighting isn’t exactly the sexiest thing in TV studio, but it’s arguably the most important thing.  Without good lighting, all the best cameras, beautiful virtual sets and advanced green screen technology won’t save your videos from looking unprofessional.

So where do you start?  There’s an incredible range of equipment you can use to set up lighting equipment for a live video production, from a few hundred dollars to a few hundred thousand dollars.  Most people can make do on the lower end of that scale, as long as they’re doing it right.

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Want more?  This is Part Threeof a Five Part Series on  how to use green screen in digital video production with Tyler Pyburn, Host at The Pulse Network, and @NickSaber, President of The Pulse Network.

Check out the entire series right here: Part One, Part Two, and Part Four.

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How to Use Green Screen For Digital Video Production: What Materials Should You Use?

October 10, 2011 By

Once you’ve decided on using a green screen to produce your video, you’ll need to decide what to use as your background.  Should you simply paint the walls green?  Will a green sheet do the trick?  Should you buy specialty equipment for your digital video production?  Making the right choice is essential to making your video look professional, and keeping the look of your virtual set crisp and clean.

Every room and every set is different, but some of the advanced video technology can help raise the production level of your content tremendously.  One of the advanced chroma key products available is the Chromatte equipment from ReflecMedia.  This is what we use at The Pulse Network, and it works great for Chroma Key, especially in small spaces.  The chromatte is a gray surface that absorbs green light from a light ring on the cameras.  This helps reduce the impact of light bouncing off of a wall or a screen and creating a shadowing effect on people and objects in your set.

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Want more?  This is Part Two of a Five Part Series on  how to use green screen in digital video production with Tyler Pyburn, Host at The Pulse Network, and @NickSaber, President of The Pulse Network.

Check out the rest of the series right here:  Part One, Part Three, and Part Four.

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