Social media in a regulated industry. Is that possible? Can I do it? So often I get asked that exact question. This interview on CEO Corner with John Theriault, founder and principal of Truventis, discusses that exact issue. Is it possible – YES. It is valuable – YES. Can we do it – YES. Should we do it – YES.
How do we do it – that is the interesting question. John has mastered the industries that he works with and has laid out in this interview some very strong and solid principles for using social media in regulated industries. Paying attention to goals, needs, requirements, and internal processes is critical to driving success in regulated industries. “Make sure the organization has its ducks in a row” – Step 1 from John. Often we, as marketers, discuss this and talk about it but more often than not we ignore it. John stresses that, discusses escalation policies, risks, and discussions around what employees can and cannot do. In addition, the focus on “content design” is critical. Focusing on how to pay out a program, put a strategy in place, and then implement it is the key to success.
And – by the way – do not miss how John does his own Inbound Marketing. He does his own radio show – using traditional media to grow a social media organization. Novel concept – but watch and see how he explains his strategy, there are some real interesting correlations that drive his use of traditional media to drive his social media growth.
Be sure to watch the full CEO Corner with Truventis and feel free to tweet or e-mail me ssaber at ThePulseNetwork DOT com. Interested in being a guest on CEO Corner? Contact Bruce Karten, bkarten at ThePulseNetwork DOT com.