Often-times companies looking to innovate try to create complex solutions for clear and identifiable problems. But what I love, when we can find them, are solutions that take the simplest and cleanest approach to a solution that provides impactful, meaningful, and measurable results.
In this interview with Andre Godfrey, CEO of EScreenz, we look at an example of just that. EScreenz addresses the real world problem of communication to large groups of established audiences – employees or distributors or such – through a unique and innovative use of the screen saver. The brilliance of this approach is that a screen saver is universal. Everyone knows what it is and everyone knows what it does. But in this case, Andre’s company turns the basic screen saver into a solution for mass messaging and outreach. For instance, in a hospital it can be used to send out messaging about hygiene. Also, it can be used to send out a message from the CEO or certain corporate leadership. The implementation – simple. The explanation – VERY SIMPLE. Yet – the value – very valuable.
In addition, I would recommend you take a look also at his pricing model. We spend a lot of time talking about innovation through business models and one of the places where this innovation can happen is in pricing. In the EScreenz case the pricing is simple – $4 per user per year. Imagine that – teaching your sales team to talk about pricing – and only having to say “$4 per use per year”. Simple. Elegant.
If you have a chance to watch the full episode, there are a lot of nuggets and things to learn from Andre and his experience. Innovation is something we all strive for and in this case that innovation is achieved using a simple tool that is widely known and accepted in a new and innovative way and complimenting that with pricing and business model innovation. Thinking about how that translates to your business is an interesting challenge for every CEO and business executive.
Be sure to watch the full CEO Corner with EScreenz and feel free to tweet or e-mail me ssaber at ThePulseNetwork DOT com. Interested in being a guest on CEO Corner? Contact Bruce Karten, bkarten at ThePulseNetwork DOT com.