Comments for The Pulse Network

Comment on Marketing Funnel, Why it is Important by Communicate Your Strategy More Effectively

Communicate Your Strategy More Effectively — Wed, 05 Oct 2011 19:03:38 +0000

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Comment on IMS Boston – highlights and roundup of blog coverage by Ellie Becker

Ellie Becker — Sat, 17 Sep 2011 01:05:00 +0000

Thanks for a super-productive 3 days at IMS11 and HUGS/VAR Day. Couldn’t have spent the time any better way. Thanks also for sharing my blog post (New PR Words and Music). The year ahead will be awesome for Inbound!!!!!

Comment on Storytelling Drives Social Media Marketing: The Formula by All Things WOM » Blog Archive » Storytelling Drives Social Media Marketing: The Formula

Tue, 13 Sep 2011 14:43:22 +0000

[...] Originally posted on The Pulse Network [...]

Comment on Social Media Contests – Sweepstakes by Social Media Contests – Quizzes & Polls

Social Media Contests – Quizzes & Polls — Mon, 12 Sep 2011 16:03:44 +0000

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Comment on Storytelling Drives Social Media Marketing: Content Builds Communities by Think customers: The 1to1 Blog

Think customers: The 1to1 Blog — Fri, 19 Aug 2011 12:09:28 +0000

The Pulse Network’s Allen Bonde: The Right Media Mix Drives Successful Content Marketing…

For the past several years many businesses have scrambled to jump on the content marketing bandwagon to differentiate as thought leaders, gain more Google ‘juice’ in the SEO wars, and feed their emerging social channels….

Comment on Storytelling Drives Social Media Marketing: The Formula by Think customers: The 1to1 Blog

Think customers: The 1to1 Blog — Thu, 18 Aug 2011 16:55:26 +0000

The Pulse Network’s Allen Bonde: The Right Media Mix Drives Successful Content Marketing…

Comment on Metrics, Metrics, Metrics – the “live, like, love” principle by Les Proctor

Les Proctor — Fri, 08 Oct 2010 15:51:55 +0000

Stephen…

Before I went out on my own, I worked for a cataloger who was embarking on a million dollar boondoggle trying to sell capital equipment. It was a lower-margin, one-time sale, but obviously the average sale was much larger. Unfortunately, we were barely hitting breakeven on those product lines — paying higher salaries, and competing with companies with much greater resources and more established positions in the marketplace.

Meanwhile we were making 24:1 return on consumables that their customers were ordering from them month after month, year after year.

The metrics told the story, and as far as I was concerned should have been an important factor in the strategy. 5 years later? They’ve given up on capital equipment and are putting their focus on the consumable business where it should have been all along.

Metrics are key.

Comment on The power of staying connected by Scott Kargman

Scott Kargman — Tue, 27 Apr 2010 12:16:11 +0000

I think we have been taught by the same person….. I always take the meeting and you never know where it might lead you….

Comment on Focusing in hectic times… by Don Khouri

Don Khouri — Sun, 18 Apr 2010 22:34:52 +0000

Hi Stephen, great post. I agree with your thoughts and would add to them. The premise is critical which is you need to focus to be productive. The best way to stay focused is to get everything off your mind http://bit.ly/9HyUtM. When your mind is trying to keep track of everything you have to do, it will be nearly impossible to focus on the priorities. There is always more to do than you can do; no surprise there.

Comment on Working from the outside in – always start with the customer by StephenSaber.com

StephenSaber.com — Wed, 20 Jan 2010 19:42:18 +0000

Terry – Great point.

As we are forging ahead, we are moving to make this an integral part of the culture of the team and the mindset of the people involved. The challenge is the pressure that technology puts on this process in that the technology is changing so fast and the landscape so quickly that it takes a strong and focused effort to stay at that level with customers. Additionally, as people get entrenched and comfortable with their workload, this becomes a bigger challenge. To do this right, it needs to be a charter of both the organization and the people – something that becomes ingrained in the processes and procedures and considered a critical part of the process. One thing we have done is try to simplify the goals and realign them for all of the staff to make this thinking a priority.