3 Ways the PRISM Program May Affect Your Privacy

Last week, a former security contractor exposed the elaborate details of a clandestine national security abig brothernd electronic surveillance program that has been operated by the United States National Security Agency since 2007. PRISM enabled in-depth surveillance on live communications which has allowed the NSA to collect emails, videos, photos, file transfers, login information and detailed data stemming from the social networks of private citizens.

According to government officials, PRISM can NOT be used to collect information on American citizens or those residing within the United States. While the US government recent acknowledged the existence of PRISM, the companies being fingered as the major data providers are vehemently denying any previous knowledge of the program and its existence before the information became public knowledge.

Some of the companies who are being accused as being data providers for this covert operation include Microsoft, Apple, Google and Facebook – companies that have the highest number of regular users and who are sitting on top of databases with information about hundreds of millions of people.

Here are three ways that you may be affected by PRISM:

1. Data logging: There is a decent chance that your information has been logged by the government. While you may Google “Ryan Gosling Memes” or “Evil Goat Videos”, those probably aren’t the types of behaviors the government is mining this data for.  Email conversations, text messages, voice mails, videos,  and photos all belonging to you may very well big sitting in a database along with billions of other pieces of information from people around the world. Usernames and passwords, stored on the servers of the companies being named, could also be logged by the government.

2. Hacker Issues: Just imagine what the results would be if a hacker group was able to access the extensive information collected by the government. Identities could be stolen, overall fraud would increase and national security would be at a very high risk.

3. You Probably Won’t: Well, the chances of the government mining this seemingly endless collection of data on Internet users to find specific information on an individual who is not deemed a threat to others are pretty slim. The fact that the government actually has that information is really a violation of privacy, but the PRISM program will most likely not have a significant impact on you as an individual.

While your privacy may have been violated, your personal information most likely has not been made public to the masses. It is concerning to know that the government and potentially hackers can use this data as leverage against people, but you can rest assured – at least for tonight.

We will update this post as the story develops.

The Pulse Network Solutions – Virtual Event Marketing

 
This is part two of a five part series between Butch Stearns, host at The Pulse Network, and Allen Bonde, Chief Marketing Officer at The Pulse Network, as they explore the lifecycle of digital marketing and the new solutions offered by The Pulse Network.

 

 

When focusing on products that drive your digital marketing mix, one solution that is getting a lot of attention recently is virtual events.

Virtual events are the idea that you can take what works in face-to-face events, but portray it in a much more efficient way. Instead of a client flying all over the country to be at your event, she can sit in her office and view a session online and interact with others via phone, Skype or chat.  The convenience of virtual events not only provide consumers the ability to fit them into their day (by watching replays of the actual event), but also can create behavior that we all want as marketers: interest in learning more about a topic, or product or service – and higher conversions!

Here at The Pulse Network our solution for powering socially-enabled virtual events is our Webinar 3.0 platform.  As illustrated in recent  Webinar 3.0 events what we have created is really a combination of three parts: an in-studio host and production, real-time social interactions, and the  ability to reach both live and on-demand users at their desk or even on their smartphone.  This format also addresses both the engagement challenge (how do we get people actively involved) and reach challenge (how do we fit our content into the time of day and channel of their choice).

Check out our discussion of how Webinar 3.0 fits into the marketing lifecycle and enables a new level of virtual event marketing.  And tune in August 18 when I’ll be doing a special Webinar 3.0 event with Barry Libert.  You can register here.

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Also, if you haven’t seen Part 1 of this series, in that episode we look at our Content Performance Index and how a scalable content strategy should be at the heart of your digital marketing programs.  Check it out!

 

Allen Bonde is the CMO of The Pulse Network and can be found on Twitter or email,abonde@thepulsenetwork.com.

Butch Stearns is the COO of The Pulse Network and can be found on his BlogTwitter, and LinkedIn.