When you hear content creation the first thing that comes to your mind is probably digital content but think deeper and you will realize there is another side of content marketing, the offline world.
At events like the Inbound Marketing Summit, thought leaders in all areas of inbound marketing are brought together to share their ideas and experiences to educate their peers. Kinda sounds like everything I have been talking about in the seven rules of content marketing, huh. The only thing missing is the ability to access and share that content where ever you are, and that is where bridging the o to o comes in with my seven rules.
Discover some simple ways to connect your digital content with your face to face content in the video below.
Catch the entire series on seven rules for content marketing. And follow Tyler Pyburn and Allen Bonde on Twitter if you have any additional questions.
