Digital Leaders: Key Takeaways | Focus, Nimbleness & Passion

The Pulse Network’s Butch Stearns and MITX’s Debi Kleiman recap their conversation with Harvard Chief Digital Officer Perry Hewitt about building a high-performing digital team. At the end of the day, it’s all about focus, nimbleness, and passion.

Digital Leaders: MITx Member Spotlight – Kinvey

Sravish Sridhar, CEO at Kinvey, joins the show for this month’s MITX Member Spotlight Segment. Sravish tells us what’s new at Kinvey, some of the exciting new projects he’s working on, the biggest challenge the company faces in the marketplace right now, and much more.

Digital Leaders: Building a High-Performance Digital Team

Butch Stearns of The Pulse Network and Debi Kleiman of MITX talk about what a business can do to smooth relations between its marketing and technology departments and truly create a functioning digital team.

Digital Leaders: MITX Member Spotlight featuring Adelphic Mobile

On this episode of Digital Leaders, Butch Stearns of the Pulse Network speaks with Jennifer Lum of Adelphic Mobile. Jennifer, the co-founder of the company, talks about how Adelphic is focused on audience based solutions to mobile and mobile advertising.

Digital Leaders: Media as a Buyer’s Market

Have a strategy, build your brand, and keep referring back to it. During this episode of Digital Leaders, Butch Stearns of The Pulse Network and Debi Kleinman reflect on how marketers have new ways to grow their brand through several different mediums. They also reflect on the shift of power to the media buyers who now look to data as opposed to creativity in order to keep their consumers intact in the future.

Digital Leaders: Real-Time Bidding

Butch Stearns of The Pulse Network and Debi Kleinman of MITX sit down with Adam Kasper of Havas Media discuss how programmatic buying heavily relies on data analysis. By taking out the creative aspect, this new form of buying makes it simpler and gives companies the chance to explore new options in their advertising.

Digital Leaders: What is Native Advertising?

How do the ads in social media know what I like? Butch Stearns and Debi Kleinman of Digital Leaders sit down with Adam Kasper of Havas Media to discuss the definition of Native Advertising.

Consumerization of Enterprise Marketing

Butch Stearns of the Pulse Network and Debi Kleiman of MITX are joined by Mike Troiano of Actifio. Mike explains his modern enterprise marketing system to help a business market a product.

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Modern Enterprise Marketing 

-Focus on reaching distracted audience

-Need to tell a simple story

-Have to cut through the clutter

-Must clearly demonstrate usefulness

 

Reference Links

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Digital Leaders: What’s Next for Enterprise Marketing?

Debi Kleiman of MITX and Butch Stearns of The Pulse Network discuss current trends in enterprise marketing and the different strategies and tactics for B2B marketers.

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To view the full episode of Digital Leaders, follow this link.

Reference Links

 

Tune in to our next episode of Digital Leaders on Tuesday, May 7th at 11:00 AM. Join the conversation on Twitter using with #DigitalLeaders.

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Key Takeaways – The Consumerization of Enterprise Marketing – Digital Leaders

On this week’s episode of Digital Leaders, hosts Butch Stearns of The Pulse Network and Debi Kleinman of MITX discussed the “consumerization” of enterprise marketing with Actifio CMO, Mike Troiano.

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To view the full interview with Mike Troiano, follow this link.

Key Takeaways

  1. Keep the Message Simple

Fundamentally, there is no difference between B2B marketing and B2C marketing.  At the end of the day, whether you are selling to a large enterprise or to an individual consumer, a person is going to be the decision-maker. Rather than creating messaging and content that is dry and dull, use a conversational tone and use dialogue that people will understand. B2B marketing can be sexy if you do it right.

“Companies don’t buy products, people in companies buy products.”

2.       Focus on Solving Business Problems

Problems are much more expensive in B2B, and companies that are able to articulate a distinctive value proposition and present a unique case for solving a problem will be the frontrunners in B2B marketing.

During the interview, Mike Troiano brings up the effect of creating sharable content. By generating compelling content that people want to share, your customers will effectively market for you as brand representatives on their own social networks.

3.       People Want to Buy, Not be Sold to.

Consumers, even in the enterprise level, want to be empowered to be the decision maker. The easier you make it for them to make a purchase from you, the more apt they will be to buy your product or service.

 

Tune in to the next episode of Digital Leaders on Tuesday, May 7 at 11:00 AM.

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