In the part one of this series, I explained that the first step towards creating a content automation strategy is to understand that all companies are media companies. The second crucial lesson to learn is that communication is no longer about messaging but is instead about content. Content creation is key and the substance in the content is what will drive the engagement. Before, communication was about the offer – communicate the offer and establish a relationship for future business. Now, communication is about creating great content – educate the consumer with valuable content and in doing so you will connect with them.
Developing Your Content Automation Strategy, Part 2: Communication is about Content
December 20, 2011 by