Developing Your Content Automation Strategy, Part 2: Communication is about Content

In the part one of this series, I explained that the first step towards creating a content automation strategy  is to understand that all companies are media companies.  The second crucial lesson to learn is that communication is no longer about messaging but is instead about contentContent creation  is key and the substance in the content is what will drive the engagement.  Before, communication was about the offer – communicate the offer and establish a relationship for future business.  Now, communication is about creating great content – educate the consumer with valuable content and in doing so you will connect with them.

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Check out the rest of the series on content automation and be sure to follow Butch Stearns and Stephen Saber on Twitter.

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