The Pulse Network and HubSpot Partner to Support Expanded Inbound Marketing Summit Series in San Francisco and Boston
HubSpot speakers and partners to be featured at IMS events – the longest-running conference series dedicated to digital, social, mobile and inbound marketing
CANTON, MA (May 9, 2012) – The Pulse Network (TPN), a leading provider of digital media and event solutions, as well as innovative Enterprise Social TV programming, and HubSpot, the pioneer in inbound marketing software, have announced they are teaming up to support TPN’s upcoming Inbound Marketing Summit events in San Francisco (June 12-13) and Boston (October 23-24). IMS is the longest-running conference series dedicated to digital, social, mobile and inbound marketing and was launched in Boston with MITX, HubSpot and other founding partners. Focused on the ‘new content’ and ‘new channels’ changing the face of marketing, IMS brings together a unique mix of inspirational speakers, industry watchers, marketing pros, cutting edge content and exhibits, and real-world case studies delivered interview style on stage with a TPN host.
IMS Comes to San Francisco on June 12-13
Inbound Marketing Summit returns to San Francisco’s Fort Mason Center on June 12-13. With more than 30 speakers, along with a fast-moving agenda focusing on 4 themes – inbound marketing, mobile content, content automation and convergence – attendees can expect to receive an actionable, expert-driven overview of the key topics, trends, and tools marketing professionals need today. In addition, select HubSpot partners will be exhibiting their solutions for helping customers leverage HubSpot’s all-in-one marketing software platform.
Among the keynote speakers at IMS San Francisco are HubSpot’s Laura Fitton, along with IMS favorites Chris Brogan and Edelman Digital’s Tim Hayden.
Other featured speakers at this year’s event include:
- Kare Anderson, Emmy-winning former WSJ and NBC journalist and CEO, Say it Better Center,
- Rick Bakas, Author and Founder, Bakas Media,
- Jim Ewel, Principal, Agile Marketing,
- Rowan Harper, President and CEO, MODAL Digital,
- Eric Kim, Founder & CEO, Twylah,
- Esteban Kolsky, Social CRM analyst and Principal, ThinkJar,
- Scott Liewehr, web host of CMS Connected and President, CM Pros,
- Paul Taylor, CEO, Webmarketing123 and
- Kevin Wilk, VP at PR Newswire’s MultiVu division.
“The IMS series continues to attract some of the leading minds, vendors and attendees in the industry, and we are excited to have HubSpot as a founding partner to support our expanded San Francisco and Boston events,” said Stephen Saber, CEO of TPN. “As we look toward IMS Boston in October, we are planning some exciting things in partnership with MITX and FutureM and want to extend a special invitation to those planning to attend IMS San Francisco or HubSpot’s Inbound 2012 user conference in August to join us in Boston this fall.”
“We’re thrilled that the inbound marketing movement we all started is marching down the field helping businesses grow and thrive,” said Laura Fitton, Inbound Marketing Evangelist at HubSpot. “We are looking forward to being part of IMS San Francisco and Boston with TPN.”
About The Pulse Network
The Pulse Network is a digital media and event solutions company. Our passion is great content, and helping our clients and partners look for smart ways to drive awareness, customer acquisition and loyalty at a lower cost than traditional approaches. A pioneer in Enterprise Social TV programming and Content Automation, The Pulse has become the partner of choice for numerous B2B and consumer brands and industry associations. Learn more and sign up for a free social media audit, social TV demo and other offers at www.ThePulseNetwork.com.
HubSpot, Inc. offers an all-in-one marketing software platform that has helped more than 6,000 companies in 46 countries increase the number of visitors to their websites and convert more of those visitors to leads and customers. Applications in the software platform include website management, blogging, search engine optimization, lead management, marketing analytics, email marketing, landing pages, and social media monitoring. HubSpot, Inc. was founded in 2006 and is based in Cambridge, Massachusetts. Find them at http://www.HubSpot.com. If you are interested in HubSpot, get a free inbound marketing assessment.
The Pulse Network Kicks Off Its Inbound Marketing Summit as Top Marketers, Business Leaders and Media Pros Converge on Boston
Massachusetts Governor Deval Patrick, Chris Brogan, Guy Kawasaki, Barry Libert, Ben Mezrich, Youngme Moon, Other Industry Luminaries to Address Summit
CANTON, MA (Sep 13, 2011) – The Pulse Network (TPN), a leading video powered campaign and event platform, kicks off the company’s showcase event for marketers, business leaders and media professionals this week — the Inbound Marketing Summit (IMS) — at the Sheraton Boston. Held in conjunction with the HubSpot User Group Summit and FutureM, over 1,000 attendees will convene starting on September 14 to network with peers, learn from experts in marketing innovation, and experience the latest thinking from many of the industry’s top authors and strategists.
Hosted by TPN’s Butch Stearns, the program will also feature breakout sessions and exhibits by more than 30 solutions providers and will be broadcast live on TPN’s Web TV network (www.thepulsenetwork.com).
Highlights of the 2-day program include:
- Chris Brogan, TPN advisor, social media pioneer, and founder of Human Business Works, speaking on making the most of Google+ for Business,
- Garage Technology Ventures founder, industry watcher and author Guy Kawasaki, on The Art of Enchantment,
- Barry Libert, Open Matters founder and TPN advisor, and Allen Bonde, CMO at TPN, on 5 Rules for Embracing the Disruption of Social, Mobile and Open Content,
- Best-selling author Ben Mezrich, on the real story behind Facebook,
- Youngme Moon, Harvard Business School Senior Associate Dean and author of DIFFERENT, on differentiation and Escaping The Competitive Marketing Herd,
- HubSpot’s Social Marketing Scientist Dan Zarrella with new research on the Science of Social Media,
- BrightSite Group’s Dan Heath on How to Change When Change is Hard, and
- Executive panels on the state of Social CRM with John Ferrara, Larry Augustin, and Brent Leary, and the future of mobile marketing with Rich Miner, John Puterbaugh, Tim Hayden and Matt Cutler.
“With FutureM and the Inbound Marketing Summit drawing many of the top thinkers and doers from the world of marketing to Boston this week, Massachusetts continues to solidify its position as the hub for digital innovation, technology and marketing,” said Governor Deval Patrick.
“This year’s IMS is the biggest and best so far, and along with our friends at HubSpot, we are thrilled to welcome Governor Patrick and our attendees to Boston, and look forward to hearing from the all-star lineup of speakers and also sharing what we have been building and learning at The Pulse Network,” said Stephen Saber, CEO of TPN.
Added Chris Brogan, TPN advisor and founder of Human Business Works, “The beauty of Inbound Marketing Summit is that it’s frequented by a blend of top inbound marketing practitioners plus large and mid-sized companies looking to stay on the cutting edge of that space. We talk about the future, but we also go deep into the practical now. Many people use IMS to debut their next big idea. Maybe you’ll find yours there, too!”
Along with HubSpot and FutureM, featured IMS supporters and sponsors include: Bridgeline Digital, Infusionsoft, Marketwire, PR Newswire, R2integrated, SugarCRM, along with Constant Contact, Eloqua, GoodData, Marketo, PaperThin and Sitecore. Other sponsors include Awareness, BlueTrain Mobile, Brainshark, Day2, Expion, IdeaLaunch, Jungle Torch, Percussion, RatePoint, Slingshot SEO, Traackr and True Influence.
About The Pulse Network
The Pulse Network (TPN) provides premium content creation, digital distribution and presence management, and community growth solutions to help you engage everywhere™. With our state of the art video production studio, over 20 years of experience delivering online and offline marketing programs and events like the Inbound Marketing Summit, unique social media and analytics capabilities, and a highly skilled team of strategists, programmers, on-air talent and syndication specialists, TPN has become the partner of choice for numerous B2B and consumer brands.
The Pulse Network Launches New Multi-Channel Digital Marketing Solutions via Merger With CrossTech Partners and CrossTech Media
New Business Designed to Help Organizations Leverage Their Content Assets to Drive Awareness, Customer Acquisition and Loyalty via Social Campaigns and Events
Canton, MA (Jul 28, 2011) – The Pulse Network (TPN), a leading provider of premium content creation, digital distribution and presence management solutions for B2B and consumer brands, along with a far-reaching platform for communities, campaigns and events, announced the launch of its new solutions suite resulting from the aggregation of eight previously independent business units.
According to Stephen Saber, CEO: “The merging of our CrossTech Partners, Media and Forums units along with the recent merger of New Marketing Labs and the Red Pin Marketing agency into a larger The Pulse Network allows us to service our clients’ needs more efficiently and effectively. Today we can help clients with the creation of the right type of content at the right pace, and the targeted distribution of this content to create optimal awareness, acquisition and retention rates — exactly what companies need to tap the full potential of content marketing and, along with our analytics, to demonstrate real ROI and NAV.”
Created initially in 1992, the CrossTech Partners unit has been providing event technologies, registration and lead generation services to businesses, event organizers and associations of all sizes such as AEM and NFPA. In the face-to-face events marketplace, CrossTech Media and CrossTech Forums have been managing executive-level programs including Inbound Marketing Summit, ITEC conference for IT managers, HealthIT Insight Summit and Financial Technology Insight, along with a dozen other events. New Marketing Labs has specialized in social media marketing, measurement dashboards and performance analytics for several years, and has developed a client list including Pearson Education, Molson, and Sony.
An emerging community development and lead generation powerhouse
With these developments, The Pulse Network brings together elements of each business unit with TPN’s live web TV programming, production capabilities and communities such as: The Pulse on Technology, The Pulse on Business, The Pulse on Lifestyles and The Pulse on Sports. These and other communities will now be served through curated content from TPN programs, e-newsletters and events — creating more targeted engagement and lead generation opportunities for partners and in turn their customers.
Nick Saber, President of the company, added, “Our development team has a powerful web TV broadcast capability, keeping the most engaging content — video programming — at its core and layering in the best of social media, including Twitter, Skype and Facebook, something the market has not seen in video on the net ever before.”
The Pulse Network’s community platform and digital marketing offerings now include solutions across the full lifecycle of ways to leverage content to drive awareness, acquisition and loyalty:
- Digital Strategy and Audit, using the firm’s proprietary “Content Performance Index” and social marketing expertise,
- Webinar 3.0, integrating high-quality video, an in-studio host, and social discussions to greatly enhance the webinar experience for desktop or mobile users,
- Executive Brief 3.0, leveraging TPN’s video platform to capture, produce and deliver a month’s worth of blog and community content with just one hour of your executive’s time,
- Private-labeled Community Development solutions, and
- Event Technology Solutions, including a multi-channel SaaS platform for registration, lead management and event web sites.
In addition to these solutions, The Pulse Network offers newsletters and email marketing services, Twitter, Facebook and website management, and an end-to-end customer acquisition program integrating various solution elements along with program management as part of a turnkey lead generation package.
TPN’s programming offerings feature personalities and shows by Chris Brogan, Butch Stearns, Steve Garfield, CC Chapman, and Ziff Davis Enterprise’s Eric Lundquist, plus more than a dozen more. Programming is live Monday through Friday 9:00 AM to 4:00 PM.
About The Pulse Network
The Pulse Network (TPN) provides premium content creation, digital distribution and presence management, and community growth solutions to help you engage everywhere™. With our state of the art video production studio, over 20 years of experience delivering online and offline marketing programs, unique social media and analytics capabilities, and a highly skilled team of strategists, programmers, on-air talent and syndication specialists, TPN has become the partner of choice for numerous B2B and consumer brands.