The Pulse Network Kicks Off Its Inbound Marketing Summit as Top Marketers, Business Leaders and Media Pros Converge on Boston
Massachusetts Governor Deval Patrick, Chris Brogan, Guy Kawasaki, Barry Libert, Ben Mezrich, Youngme Moon, Other Industry Luminaries to Address Summit
CANTON, MA (Sep 13, 2011) – The Pulse Network (TPN), a leading video powered campaign and event platform, kicks off the company’s showcase event for marketers, business leaders and media professionals this week — the Inbound Marketing Summit (IMS) — at the Sheraton Boston. Held in conjunction with the HubSpot User Group Summit and FutureM, over 1,000 attendees will convene starting on September 14 to network with peers, learn from experts in marketing innovation, and experience the latest thinking from many of the industry’s top authors and strategists.
Hosted by TPN’s Butch Stearns, the program will also feature breakout sessions and exhibits by more than 30 solutions providers and will be broadcast live on TPN’s Web TV network (www.thepulsenetwork.com).
Highlights of the 2-day program include:
- Chris Brogan, TPN advisor, social media pioneer, and founder of Human Business Works, speaking on making the most of Google+ for Business,
- Garage Technology Ventures founder, industry watcher and author Guy Kawasaki, on The Art of Enchantment,
- Barry Libert, Open Matters founder and TPN advisor, and Allen Bonde, CMO at TPN, on 5 Rules for Embracing the Disruption of Social, Mobile and Open Content,
- Best-selling author Ben Mezrich, on the real story behind Facebook,
- Youngme Moon, Harvard Business School Senior Associate Dean and author of DIFFERENT, on differentiation and Escaping The Competitive Marketing Herd,
- HubSpot’s Social Marketing Scientist Dan Zarrella with new research on the Science of Social Media,
- BrightSite Group’s Dan Heath on How to Change When Change is Hard, and
- Executive panels on the state of Social CRM with John Ferrara, Larry Augustin, and Brent Leary, and the future of mobile marketing with Rich Miner, John Puterbaugh, Tim Hayden and Matt Cutler.
“With FutureM and the Inbound Marketing Summit drawing many of the top thinkers and doers from the world of marketing to Boston this week, Massachusetts continues to solidify its position as the hub for digital innovation, technology and marketing,” said Governor Deval Patrick.
“This year’s IMS is the biggest and best so far, and along with our friends at HubSpot, we are thrilled to welcome Governor Patrick and our attendees to Boston, and look forward to hearing from the all-star lineup of speakers and also sharing what we have been building and learning at The Pulse Network,” said Stephen Saber, CEO of TPN.
Added Chris Brogan, TPN advisor and founder of Human Business Works, “The beauty of Inbound Marketing Summit is that it’s frequented by a blend of top inbound marketing practitioners plus large and mid-sized companies looking to stay on the cutting edge of that space. We talk about the future, but we also go deep into the practical now. Many people use IMS to debut their next big idea. Maybe you’ll find yours there, too!”
Along with HubSpot and FutureM, featured IMS supporters and sponsors include: Bridgeline Digital, Infusionsoft, Marketwire, PR Newswire, R2integrated, SugarCRM, along with Constant Contact, Eloqua, GoodData, Marketo, PaperThin and Sitecore. Other sponsors include Awareness, BlueTrain Mobile, Brainshark, Day2, Expion, IdeaLaunch, Jungle Torch, Percussion, RatePoint, Slingshot SEO, Traackr and True Influence.
About The Pulse Network
The Pulse Network (TPN) provides premium content creation, digital distribution and presence management, and community growth solutions to help you engage everywhere™. With our state of the art video production studio, over 20 years of experience delivering online and offline marketing programs and events like the Inbound Marketing Summit, unique social media and analytics capabilities, and a highly skilled team of strategists, programmers, on-air talent and syndication specialists, TPN has become the partner of choice for numerous B2B and consumer brands.
The Pulse Network Launches New Multi-Channel Digital Marketing Solutions via Merger With CrossTech Partners and CrossTech Media
New Business Designed to Help Organizations Leverage Their Content Assets to Drive Awareness, Customer Acquisition and Loyalty via Social Campaigns and Events
Canton, MA (Jul 28, 2011) – The Pulse Network (TPN), a leading provider of premium content creation, digital distribution and presence management solutions for B2B and consumer brands, along with a far-reaching platform for communities, campaigns and events, announced the launch of its new solutions suite resulting from the aggregation of eight previously independent business units.
According to Stephen Saber, CEO: “The merging of our CrossTech Partners, Media and Forums units along with the recent merger of New Marketing Labs and the Red Pin Marketing agency into a larger The Pulse Network allows us to service our clients’ needs more efficiently and effectively. Today we can help clients with the creation of the right type of content at the right pace, and the targeted distribution of this content to create optimal awareness, acquisition and retention rates — exactly what companies need to tap the full potential of content marketing and, along with our analytics, to demonstrate real ROI and NAV.”
Created initially in 1992, the CrossTech Partners unit has been providing event technologies, registration and lead generation services to businesses, event organizers and associations of all sizes such as AEM and NFPA. In the face-to-face events marketplace, CrossTech Media and CrossTech Forums have been managing executive-level programs including Inbound Marketing Summit, ITEC conference for IT managers, HealthIT Insight Summit and Financial Technology Insight, along with a dozen other events. New Marketing Labs has specialized in social media marketing, measurement dashboards and performance analytics for several years, and has developed a client list including Pearson Education, Molson, and Sony.
An emerging community development and lead generation powerhouse
With these developments, The Pulse Network brings together elements of each business unit with TPN’s live web TV programming, production capabilities and communities such as: The Pulse on Technology, The Pulse on Business, The Pulse on Lifestyles and The Pulse on Sports. These and other communities will now be served through curated content from TPN programs, e-newsletters and events — creating more targeted engagement and lead generation opportunities for partners and in turn their customers.
Nick Saber, President of the company, added, “Our development team has a powerful web TV broadcast capability, keeping the most engaging content — video programming — at its core and layering in the best of social media, including Twitter, Skype and Facebook, something the market has not seen in video on the net ever before.”
The Pulse Network’s community platform and digital marketing offerings now include solutions across the full lifecycle of ways to leverage content to drive awareness, acquisition and loyalty:
- Digital Strategy and Audit, using the firm’s proprietary “Content Performance Index” and social marketing expertise,
- Webinar 3.0, integrating high-quality video, an in-studio host, and social discussions to greatly enhance the webinar experience for desktop or mobile users,
- Executive Brief 3.0, leveraging TPN’s video platform to capture, produce and deliver a month’s worth of blog and community content with just one hour of your executive’s time,
- Private-labeled Community Development solutions, and
- Event Technology Solutions, including a multi-channel SaaS platform for registration, lead management and event web sites.
In addition to these solutions, The Pulse Network offers newsletters and email marketing services, Twitter, Facebook and website management, and an end-to-end customer acquisition program integrating various solution elements along with program management as part of a turnkey lead generation package.
TPN’s programming offerings feature personalities and shows by Chris Brogan, Butch Stearns, Steve Garfield, CC Chapman, and Ziff Davis Enterprise’s Eric Lundquist, plus more than a dozen more. Programming is live Monday through Friday 9:00 AM to 4:00 PM.
About The Pulse Network
The Pulse Network (TPN) provides premium content creation, digital distribution and presence management, and community growth solutions to help you engage everywhere™. With our state of the art video production studio, over 20 years of experience delivering online and offline marketing programs, unique social media and analytics capabilities, and a highly skilled team of strategists, programmers, on-air talent and syndication specialists, TPN has become the partner of choice for numerous B2B and consumer brands.
The Pulse Network Kicks Off 2011 with Social TV coverage from the Consumer Electronics Show in Las Vegas
TPN will broadcast from the Kodak K Zone January 6-9th with live programs
from Chris Brogan, C.C. Chapman, Fitarella, Daphne Brogdon & Eric Lundquist of CIO
Insights
Boston & Las Vegas (January 5, 2010) – The Pulse Network (TPN) www.ThePulseNetwork.com
today announced it is broadcasting live from the 2011 International Consumer Electronics
Show® (CES) in Las Vegas, bringing its viewers inside the worlds largest consumer
technology tradeshow.
TPN will anchor its CES coverage from Kodak’s K-Zone, the company’s in booth stage,
which will feature lively discussions with today’s leading technology experts and
influencers.
TPN’s Butch Stearns and Tyler Pyburn will also be covering the CES event floor to
bring viewers the latest news in technology, innovation and social media trends.
Highlights from TPN’s Broadcast coverage (note – all program times are Eastern time
zone on www.ThePulseNetwork.com):
CIO Insights with Eric Lundquist – Eric Lundquist will be broadcasting live
on Thursday (1/6) at 3:15PM ET. Eric Lundquist and Ashley Daley join Tyler Pyburn
each week to provide the latest CIO news, tips & strategies.
Chris Brogan’s Kitchen Table Talks – Chris will be broadcasting live on Friday
(1/7) at 1:30PM ET. Kitchen Table Talks is about the experiments, nurturing and
big ideas that bring us success in our lives. Chris is a New York Times best selling
co-author of “Trust Agents” and a featured monthly columnist at Entrepreneur Magazine.
www.chrisbrogan.com
Digital Dad’s TV with C.C. Chapman – C.C. will be broadcasting live on Friday
(1/7) at 12:30PM ET. Digital Dads TV is a weekly show on TPN that provides a place
where a dad can be a guy and find content that is of interest to them.
Daphne TV with Daphne Brogdon – Daphne Brogdon will be broadcasting live
on Friday (1/7) at 3:15PM ET. Daphne is one of the nations leading mommy bloggers
and TV host who brings her unique brand of entertainment and opinions to TPN each
week.
Fitarella TV with Jacq – Jacq will be broadcasting live on Saturday (1/8)
at 3:15PM ET. Each week she teaches us how to live a happy and healthy lifestyle
24/7. Fitarella TV – Live Your Fairytale.
About The Pulse Network
The Pulse Network is the first Social TV Network™ delivering viewers live streaming
video programs combined with social media conversation. TPN is an online and mobile
format that produces daily shows while integrating conversation from Twitter and
other social media platforms.ThePulseNetwork.com.
The streaming network was developed by Boston-based CrossTech Media, an integrated
events and media company who specializes in real time and online experiences for
mid-sized organizations. In this age of information overload, The Pulse Network
serves up the day’s most compelling content in an innovative and entertaining format
in the worlds of sports, business, and politics. “Social media has changed the way
we communicate and The Pulse Network utilizes these timely bits of information to
help to build a dialogue and unique perspective not found in traditional media today,”
said Nick Saber, President of The Pulse Network and CrossTech Media.
The Pulse Network, launched in October, 2010, brings an array of personalities to
build exclusive content including Chris Brogan, C.C. Chapman, Butch Stearns, Steve
Garfield, Audrey McClelland, Maria Bailey, Christine Koh, Jacqueline Carly/Fitarella,
Lewis Howes & Mike Nahass. The Pulse Network also works to develop joint productions
with brands including CIO Insights/Ziff Davis Enterprise, Rotowire.com, SnoCountry.com,
MomTV.com, goITEC.com & NewMarketingLabs.com.
The Pulse Network was co-founded by brothers Nick and Stephen Saber who launched
CrossTech Media fourteen years ago.
The Pulse Network, it’s what’s next – NOW.
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The Pulse Network Launches First Daily Talk Format That Combines Live Streaming Video and Social Media Conversation
New network launches in beta-test in June 2010 with shows from Butch Stearns
and Chris Brogan.
Boston (June 14, 2010) – Talk show junkies have a new home to get their daily fix
of information on sports, business, and politics with the launch of The Pulse Network,
an online and mobile network that produces broadcast quality shows while integrating
conversation from Twitter and other social media platforms. THEPULSENETWORK.com.
The streaming network was developed by Boston-based CrossTech Media., an integrated
events and media company who specializes in real time and online experiences for
mid-sized organizations. In this age of information overload The Pulse Network will
serve up the day’s most compelling content in an innovative and entertaining format
in the worlds of sports, business, and politics. Social media has changed the way
we communicate, The Pulse Network utilizes these timely bits of information to help
to build a dialogue and unique perspective not found in traditional media today.
“The Pulse Network is a new alternative to traditional media,” says Nick Saber Co-Founder
and President of The Pulse Network. “TV and Radio audiences are fragmenting while
online streaming and consumption of video and audio content is increasing. The Pulse
Network engages its audience in a rich multi-media environment. Our hosts provide
smart and insightful analysis on the biggest stories of the day and use the timeliness
of social media to advance the dialogue while providing a three hundred and sixty
degree perspective to keep you informed. The Pulse Network, it’s what’s next – NOW.
The Pulse Network, which launches in beta-test on June 14, 2010, has hired well-known
sports personality Butch Stearns. Stearns will serve as the networks Sports Director
and host the daily marquee sports program. “It’s hard to describe how exciting this
whole process is. How we all communicate is changing daily but The Pulse is changing
with it. And we want you to be a part of it. With radio you listen, with TV you
watch, with The Pulse you become a part of the conversation. This network is as
much about you as it is about us.”
Chris Brogan author of the New York Times best selling book Trust Agents and social
media veteran will host a weekly program for the network. “I’m excited to get back
to a regular video show, and this new format is where I think media is going. I’m
happy to be part of a great team.”
Mike Nahass is a twenty-year veteran of the financial services industry including
his management of $20 Billion in assets under his management as Senior Vice President
for Morgan Stanley. He is a gifted storyteller who possesses a keen sense of making
complex financial issues easy to understand. Mike will be a featured contributor
and host for the network covering the big financial stories of the day.
The Pulse Network was co-founded by brothers Nick and Stephen Saber who launched
CrossTech Media fourteen years ago.
“As big news stories are breaking the social media sites are now several steps ahead
of the traditional news outlets with second by second eye witness accounts”, says
Pulse Network co-founder and CEO Stephen Saber. “Unlike many media websites and
networks we will integrate the social media conversation into our format to enhance
the dialogue between our talent and viewers”.
The Pulse Network users will have an intuitive online player to choose how they
would like to experience our content. Each show is available as a daily stream for
long form consumption. If a viewer doesn’t have the time to watch a show in it’s
entirety they will have the option of scrolling through the on-demand highlights
to pull the best clips of the day for short form consumption. Other options will
include audio only feeds to iPhones, Blackberries, and Android for users who want
to take The Pulse Network with them on the go.