Conferences and trade shows remain one of the most effective ways for vendors to reach decision makers, start conversations and grow awareness. Yet, even with the most creative event marketing and powerhouse speakers, it can be a challenge to generate traffic and extend your presence off the show floor. And once the exhibit hall closes, how do you stay engaged with attendees and provide a way to capture show highlights and content so it lives beyond the event and helps you create ongoing discussions?
TPN’s Event Live 3.0 solution offers a creative approach by tapping The Pulse Platform to capture and syndicate rich video content and bring your programming to life via web and social media integration. The result: added engagement during the event, an ability to capture content from your thought leaders as they are gathered in one place, and ongoing community development.
Approach
The Pulse Network brings 20 years of experience managing events such as the Inbound Marketing Summit and the Gilbane Conference, and a full remote studio capability, along with our unique multi-channel campaign and event platform. Prior to the event, TPN works with your team to outline themes, guests and features, and captures and curates B-roll to drive pre-event marketing. During and after the event, we:
- Develop a location stage/presence with an on-site host and producer in your booth for ‘fireside chats’ with featured speakers, partners and attendees,
- Capture video content and optionally stream live interviews and TPN programs from your location and throughout the conference venue using The Pulse Platform,
- Post produce the content and distribute to your website, blog and other targeted social channels – with SEO-driven descriptions and tags, and
- Host all content on ThePulseNetwork.com for replay and promotional use.
See a sizzle reel of Event Live in action:
Outcomes and Cost
TPN’s Event Live 3.0 amplifies your show presence, extends the life and reach of your event content, and enables ongoing, multi-channel conversations. Packages start at $6,000 per day.