Webinar 3.0 integrates high quality video, an in-studio host, and social discussions. The Result: real-time engagement, lead capture, and rich content for social channels
Webcasts are a proven way to efficiently educate and inform prospects and customers, create new leads and accelerate your sales process by featuring company experts and know-how. Yet most current platforms only provide for a static slide deck and a voice on the phone, aren’t produced or live streamed, and are limited to viewing on a traditional PC – making it increasingly difficult to truly engage with viewers and cut through the clutter of competing events.
TPN’s Webinar 3.0 solution changes all of this. By integrating high-quality video production, an in-studio host and custom virtual set, along with social media discussions, we create a unique video event or branded Social TV show that delivers real-time audience engagement for desktop or mobile viewing, live or on demand, with no special applications required to view the event.
Approach
The Pulse Network combines in-studio and remote participation through Skype or video chat, along with our unique online video engine, professional production team and social media ‘feeds’ to deliver each Webinar 3.0. Prior to the event, our team curates supporting content and works with your marketing team to align messages and help with speaker preparation. Virtual events can be offered as open broadcasts or private, registration-only events, and are available for replay/embed directly on your website.
Basic Package
Includes access to our Webinar 3.0 platform, production services, hosting of a 1-hour event, standard Pulse branded open/close, reporting on live and on-demand viewers, and post-production of content into up to 4 video blogs and 4 short-form video clips suitable for Facebook or YouTube.
Other Options
The Pulse also offers a Webinar 3.0 co-hosted with select industry analysts, and a turnkey option with attendee marketing via Pulse newsletters, social channels and telemarketing team.
Outcomes
The Pulse will host event, and deliver leads to client following presentation. Clients will also receive up to 10 pieces of social enabled segments from show (links to full recording, 4 video blogs, 4 video clips, plus teaser) suitable for use on website, outposts and social channels.
