Digital Strategy and Audit

Businesses are under increasing pressure to produce the right content on the right channel to meet the needs of the new social consumer. As digital content becomes a key corporate currency, it’s essential to understand what sources, formats, social channels, distribution model and timetable is needed to drive awareness, acquisition or engagement.

The Pulse’s Digital Strategy and Audit helps organizations meet this challenge by taking a competitive snapshot of your content capabilities and deriving an actionable social strategy via our unique content model, Content Performance Index, and digital marketing experience.

Approach


Starting with a workshop to refine goals tactics and KPIs, we perform a content audit, followed by ecosystem research and optional sentiment analysis. Then we develop your distribution and syndication strategy, followed by (optional) influencer outreach as follows:

Content Audit – Using content model, map content assets and outline optimal productivity and velocity to meet goals; identify gaps; develop content calendar

Ecosystem Research – Conduct sentiment analysis to benchmark competitor online/social presence, identify key influencers, communities and channels for reaching targets

Syndication Strategy – Outline strategy/format/tone for target channels – Web portal, communities, blog, LinkedIn, YouTube, Twitter, mobile

Outcomes

Project deliverables will help you understand how to best align content assets, focus resources, and optimize production and distribution of content to drive ROI – all in 3-6 weeks

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Content Marketing 360:
Lead Generation: The Back Bone of Your Business

Content Marketing 360 brings subject matter experts from all areas of content marketing to give clear, actionable tips for digital marketers to implement into their marketing strategies. In this LIVE webisode, Neil Baron from Baron Strategic Partners will review and analyze current marketing trends and provide 5 tips to create a strong lead generation process.

Wednesday, April 23 @ 2pm ET
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