Businesses are under increasing pressure to produce the right content on the right channel to meet the needs of the new social consumer. As digital content becomes a key corporate asset, it’s essential to understand what sources, formats, social channels, distribution model and timetable is needed to drive awareness, acquisition or engagement.
TPN’s Digital Strategy and Audit helps organizations meet this challenge by taking a competitive snapshot of your content capabilities and deriving an actionable strategy via our unique content model, Content Performance Index, and digital marketing experience.
Approach
Recognizing that the right content scheduled across all target channels is the key to maximum engagement, reach and conversions, we first apply our content model to map your organization’s content assets and then outline the optimal productivity and velocity needed to meet your goals.
Applying this approach allows you to quickly identify gaps and outline a plan for reaching the most attainable ‘sweet spot’ for your business. Specifically, our focus/tactics include:
- Perform content audit to baseline performance, along with optional sentiment analysis for target social channels (blogs, communities, Facebook, Twitter, etc.)
- Evaluate snapshot vs. business and customer engagement goals,
- Define tactics and roadmap, and map to TPN content map and related solutions, and
- Present deliverables: audit results, analysis and recommendations for producing, expert, curated and user-generated content on targeted platforms, and work plan.
Learn more about our strategy process and philosophy in this video featuring COO Butch Stearns and CMO Allen Bonde:
Outcomes and Cost
Project deliverables will help you understand how to best align content assets, focus resources, and optimize production and distribution of content to drive ROI – all in 3-6 weeks.