Twitter has emerged as a dynamic and effective social channel for reaching consumers as well as B2B buyers and influencers. With nearly two-thirds of the F500 now on Twitter and exploding consumer interest in follower contests and promotions, establishing and managing your company’s Twitter presence – and delivering regular updates and campaigns – has become essential to reaching your audience and driving engagement.
TPN’s Twitter Presence and Campaign Program helps you leverage Twitter to grow your followers, reach influencers via word of mouth, and engage with your community, while promoting and providing new distribution options for your multimedia content assets.
Approach
For Twitter campaigns, our turn-key approach includes setting up your campaign and creative, designing a landing page using the Offerpop campaign tool, launching the campaign, tweeting updates, promoting on your Website, Facebook and email, and tracking results and conversions.
Overall, our focus/tactics include:
- Research competitor Twitter feeds and build follower lists,
- Align new content and your message with ‘tone’ of Twitter,
- Promote Twitter content on all channels,
- Program regular events (Twitter chats) and contests, and
- Deliver regular updates (2-4 times a day during work week).
See one of our Twitter contests in action
Outcomes and Cost
Approach and results are oriented to specific corporate goals, e.g., building presence (follower growth), reaching new audiences (campaign reach), conversion (sign-ups, redemptions). Programs are structured as 3- or 6-month engagements, plus per campaign fees when using Offerpop platform for interactive contests or deal promotions.