Whether you are building out your community on Facebook or a gated members-only web site, content is the engine that drives discussions, community growth and conversions. Not just any content, but content that is useful and relevant, easy to share, and available where your customers want it. Increasingly, the most effective content for creating business communities and driving engagement is socially enabled video content, as 84% of those attending virtual events take some action, including visiting a vendor’s site, according to a MarketingProfs study. Yet, professional, web-ready video content has traditionally been the most expensive media to produce at the rate necessary to drive engagement. Until now.
The Pulse offers several packages for helping businesses develop a scalable content, promotion and distribution program using our Enterprise Social TV content creation and production capabilities along with our Pulse On platform.
Approach and Options
The Pulse Network has extensive experience creating communities for leading B2B and consumer brands like CITRIX and Sony. Drawing on this background, we start with a content audit, and then deliver an optional ecosystem analysis to understand where your target audience lives, who are influencers, and what they like to discuss. Then we create a content map and schedule designed to drive maximum awareness and engagement – the content map.
Our team manages all aspects of producing, syndicating and analyzing your video community. Depending on the package, our team works with your experts/contributors to create between 20 and 60 pieces of social media content per month, hosts one or more exclusive online events using our Office Hours 3.0 or Webinar 3.0 solutions, and post-produces segments so they are optimized for distribution on YouTube, Facebook, and other target social channels.
Your Exclusive Video Library or Microsite
Each program includes a hosted Pulse On, featuring a video library, an easy way for contributors to share articles with the community, and integrated social feeds. Optionally, TPN can created a custom branded microsite with video, blog and expert pages.
Outcomes and Cost
TPN’s approach is tailored to achieve the optimal content velocity to establish and grow your audience. All content is post produced to be consumable across communities, authentic and portable, boost SEO, recruit fans/ followers/ members, and build engagement – the foundations for a sustainable community of interest.
12 month programs including strategy, content creation using our Social TV platform, all production support, optional social promotion, and our Pulse On platform start at $3,000 per month. For more information, please contact Bruce Karten at 781-821-6684.