Whether during the Super Bowl or in your favorite magazine (or website or smart phone), automobile advertising continues to dominate traditional media – while at the same time being at the leading edge of new formats, channels and interactivity. In fact, automakers accounted for more than a third of the $262 million in total Super Bowl ad spending in 2012.
And looking back to the early days of online advertising, car makers were some of the first brands to jump on board as they realized the potential of reaching future buyers ‘at the top of the funnel’ before they visited a dealership or even indicated their interest in a particular model.
When it comes to social and digital campaigns, there have been more than a few automotive campaigns that are truly groundbreaking. So who made our list? My colleague Tyler Pyburn and I recently stopped by the Pulse studio to discuss our choices for The Top 5 Automotive Social and Digital Media Campaigns, starting with Audi’s #Progressis campaign:
So Audi really nailed it – on social and traditional media. For number 2, you have to give props to VW’s ‘The Force.’ A great story and great results – watch why we love it here.
For number 3, our vote is the Ford Explorer Facebook launch, which we discuss here.
For number 4, there’s Toyota’s Camry effect – something that looked great on paper – but turned out…less great! Watch why by clicking here.
For number 5, we go in the way-back machine for Volvo’s groundbreaking launch on AOL. Watch why it was so innovative.
So, which car campaigns do you like? Share your thoughts in the comments below!