Allen Bonde Archives - The Pulse Network

Join us at IMS San Francisco in June

May 23, 2012 by Allen Bonde

Fresh off our debut in New York, IMS is heading west once again to the city by the Bay and we have a pretty awesome program on tap!

As with other IMS events, I’ve tried to craft a program that features just the right mix of ‘big picture’ speakers like Chris Brogan and Tim Hayden, industry watchers and experts like Andre Bourque and Scott Liewehr and a few old friends like Esteban Kolsky, and Laura Fitton. Along with some cool demos, case studies and perspectives from the top vendors in the marketplace.

If you’re in digital or social or mobile marketing, or just trying to make sense of the new ‘content’ and ‘channels’ that are changing the face of multi-channel marketing, I think IMS is a must-attend event.

Tickets are going fast, and we are sure to sell out the Conference Center at the Fort Mason. To sign up and learn more, check out our registration page and join the conversation (Facebook and Twitter) to add your thoughts, hear what IMS means to other marketers and get the latest news on our program.

And don’t forget you can get a look at some of the great content and speakers coming to IMS by heading over to our YouTube channel and viewing our IMS San Fran 2012 video spotlight series.

Want more? Check out my video below with Tyler Pyburn which explains what’s new at IMS San Fran and what you can expect to experience on June 12-13, 2012.

To dig deeper into IMS San Francisco check out my video series on the upcoming event. Also feel free to reach out to me with any additional questions, Tweet or email abonde at thepulsenetwork DOT com.

Filed Under: Content Marketing 360, The Pulse on Marketing Tagged With: Allen Bonde, content creation, content marketing, digital communications, inbound marketing, mobile marketing, Tyler Pyburn, web community

Media Use and Marketing Strategies-Thinking about the Trends

May 10, 2012 by Allen Bonde

Marketers need to understand what consumers want so that they are able to set up a market that advertisers can standardize the way to sell into those markets. There are two dynamics in my marketing play book. The first is listening to what consumers want. A good way to start this is by looking at what channels users are on and see what channels are growing or shrinking. The second dynamic is participation. Users can share online coupons or by commenting on Facebook. A key to participation is that marketers have to realize which channels are deemed as participatory channels.

Through my marketing map, marketers should think about trends in 3 ways:

Marketers should think ‘outside-in’ by listening, gathering preference data, investing in communities and earned media vs. paid media
They need to pend less on broadcasting and mass media
Finally, they need to look at growth rates and not absolute audience; along with the potential to drive participation and sharing

Below, I dicuss more trends that marketers should pay attention to.

Watch the rest of my series on media use and marketing strategies. Also feel free to reach out to me with any additional questions, Tweet or email abonde@thepulsenetwork.com.

Filed Under: Content Marketing 360, The Pulse on Marketing Tagged With: Allen Bonde, content marketing strategy, marketing strategy, marketing trends, mobile marketing strategy, social media marketing strategy, Tyler Pyburn

Media Use and Marketing Strategies-Shifting Advertising Dollars

May 9, 2012 by Allen Bonde

Where are marketers spending their advertising dollars? There has generally been a lag time between when the audience assembles and when advertisers begin to notice a large audience shifting to a different medium. A main cause for the lag is that advertisers need to get familar with the new media.

My favorite example to use is mobile media. Other media, like internet and television, tend to equalize in terms of media consumption and advertising dollars spent. However, with mobile, it is the opposite. Mobile has 10% attention and only 1% of advertising. This can be considered either a great opportuity or that people just dont want ads on their mobile devices. It comes down to how ad units and mobile behavior need to catch up with each other to create a mobile marketing strategy.

In my video below, I explain more on how advertising dollars are shifting.

Watch the rest of my series on media use and marketing strategies. Also feel free to reach out to me with any additional questions, Tweet or email abonde@thepulsenetwork.com.

Filed Under: Content Marketing 360, The Pulse on Marketing Tagged With: Allen Bonde, content marketing, Mobile content, mobile marketing, mobile marketing advertising, mobile marketing strategy, Tyler Pyburn

Media Use and Marketing Strategies-Growth of Social Networking Sites

May 8, 2012 by Allen Bonde

When we talk about the second screen, we can not forget that a good amount of it can come from social media. Consumers like to have conversations about what they are watching and a great tool that tracks internet trends is comScore. In terms of overall audience, Facebook, Twitter and LinkedIn are the big 3. However, in terms of engagment with channels, two out of the top three may surprise you. Facebook is still dominant throughout most channels, but Tumblr and Pintrest are a close second and third. Users are not necessarily going to Twitter.com but are accessing it through other channels and devices.

The most recent social network that has taken the world by storm is Pinterest. It is a rich, fun, and attractive place to hang out. Similar to the Pulse Network, they follow the motto that if you want to create engagement, you need good content. Having good content creates community.

In the video below, I discuss further the growth of social networking sites.

Watch the rest of my series on media use and marketing strategies. Also feel free to reach out to me with any additional questions, Tweet or email abonde@thepulsenetwork.com.

Filed Under: Content Marketing 360, The Pulse on Marketing Tagged With: Allen Bonde, content creation, content marketing strategy, facebook, social media, social media marketing, Tyler Pyburn

Media Use and Marketing Strategies-American Video Consumption

May 7, 2012 by Allen Bonde

The Nielson Rating System has been measuring television consumption for decades. They are now starting to measure how viewers are consuming media along with watching television. For example, if we take a case of 25-43 year olds, Nielson has measured that they watch around 28 hours of television per week and only on the Internet 6 hours per week.

The creation of the tablet has caused a great amount of blending to occur in the media landscape. The tablet has become the new communication device for consumers and truly defines the meaning of a second screen.

Watch my video below to learn more about American video consumption.

Watch the rest of my series on media use and marketing strategies. Also feel free to reach out to me with any additional questions, Tweet or email abonde@thepulsenetwork.com.

Filed Under: Content Marketing 360, The Pulse on Marketing Tagged With: Allen Bonde, content creation, content marketing strategy, Tyler Pyburn

Media Use and Marketing Strategies – Finding the Right Mix

April 24, 2012 by Allen Bonde

Media consumption continues to evolve, impacting decisions marketing leaders need to make about targeting, channels, ad spend and more. Yet, it’s never been more important to find the right mix especially as mobile use and multitasking (e.g., second screen use) continue to take off, even while certain traditional media like TV continues to hold the dominant share of Americans weekly media time. So where do you start? I recently sat down with my colleague Tyler Pyburn to look at some of the recent Nielsen data on consumer media usage and compare notes on where we see opportunities for marketers. For sure, web and mobile and social networks continue to ‘eat the world’ as Barry Libert has put it, yet interestingly, the time spent viewing broadcast TV in the US still swamps time surfing the web!

But whether online or offline, consumers are increasingly connected (in 2012 there will be 1.43 billion social network users worldwide, says eMarketer) and using many different devices to receive information. Which make it critical and often overwhelming to find the right blend to satisfy the new connected consumer. Fortunately there’s also lots of upside for marketers who ‘get it.’ Like the opportunity to determine once and for all which half of our advertising spend works (or doesn’t). Or how to tap the full potential of big data by knowing exactly what our customers want, the correct channel and ‘language’ to speak, and just the right message. In fact, messaging is more critical than ever, with more distractions and the need to not only pick the right content and the right channel, but also to tell stories across all channels, equally well.

Take a look at this video for more thoughts and the first part of our discussion about media use, strategies and what it means to marketers.

Watch the rest of my series on media use and marketing strategies. Also I’d love to hear from you with questions or comments – just Tweet or email me at abonde@thepulsenetwork.com.

Filed Under: Content Marketing 360, The Pulse on Marketing Tagged With: Allen Bonde, content marketing, content marketing strategy, social media marketing, Tyler Pyburn

Join us at IMS San Francisco in June

Media Use and Marketing Strategies-Shifting Advertising Dollars

Media Use and Marketing Strategies-American Video Consumption

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