Here’s a quick roundup of some of the coverage, commentary and blog posts from this week’s Inbound Marketing Summit. This year’s Boston event broke new records in terms of attendance, rock-star speakers (see our press release), exhibitors and general good-vibes about the state of social and inbound marketing.
TPN contributor and video know-it-all Steve Garfield also broke his record for the most people shooting video at the same time (how cool is that).
It’s all about…content!
So, what were some of the prominent themes? Personalized content, storytelling, and video content were at the top of my list. Along with integration and how consumer social and enterprise social (CRM, CMS, video, mobile) are coming together.
In fact this is how we are thinking about organizing our next IMS – in New York at the end of January – around a content marketing track and an enterprise technology track. We’d love your inputs as well. And to all who made #IMS11 a big success – thanks!
So, on to some of what others were saying and pondering while at IMS this week:
- “Professor Youngme Moon talked about brands that we feel passionate about, and used Mini as one of the examples, including some of their powerful advertising. More so, she shared her own feelings about the brand and how the story related to her. These tales give us more to consider than simple numbers and data points.” – TPN advisor Chris Brogan, on his blog
- “A panel on Social CRM reinforced the idea that marketing & sales is about the individual. No longer are reps able to sit in the office of a sales lead and see the diplomas on the wall, pictures of kids on the desk or other mementos that helps build a relationship. Instead, there is social media. A good CRM will make it easier for a good salesperson to integrate their calendar, contacts, emails and deal history into one source. If your only interaction with a customer is over the phone, you need every piece of information you can get to develop rapport quickly and perhaps most importantly, authentically.” – inbound strategy blog – read post
- “Social media “scientist” Dan Zarella is a different kind of marketing guru. He eschews head-nodding maxims like “be part of the conversation” and puts commonly held notions to the test. With a mix of scientific method and just enough statistics to be dangerous, Zarella recently shared his own version of Mythbusters at the Inbound Marketing Summit (#ims11) in Boston, Ma – The Contest Strategist – read post
- “Brian Halligan (founder and CEO of HubSpot) was really good. He really talked about how the next wave of marketing will be the personalization of the web.” – PointBlank, Direct Capital blog – read post
- “How much better does it get for online marketing geeks? Former Apple chief evangelist and author Guy Kawasaki spoke about his book Enchantment this morning. His updated take on How to Win Friends and Influence People gives a fresh take on how to connect offline as well as online in a digital world. He definitely models his first premise: Be Likable!” – New PR Words and Music blog – read post