IMS Boston – highlights and roundup of blog coverage

Here’s a quick roundup of some of the coverage, commentary and blog posts from this week’s Inbound Marketing Summit. This year’s Boston event broke new records in terms of attendance, rock-star speakers (see our press release), exhibitors and general good-vibes about the state of social and inbound marketing.

TPN contributor and video know-it-all Steve Garfield also broke his record for the most people shooting video at the same time (how cool is that).

 

It’s all about…content!

So, what were some of the prominent themes? Personalized content, storytelling, and video content were at the top of my list. Along with integration and how consumer social and enterprise social (CRM, CMS, video, mobile) are coming together.

In fact this is how we are thinking about organizing our next IMS – in New York at the end of January – around a content marketing track and an enterprise technology track. We’d love your inputs as well. And to all who made #IMS11 a big success – thanks!

So, on to some of what others were saying and pondering while at IMS this week:

  • “Professor Youngme Moon talked about brands that we feel passionate about, and used Mini as one of the examples, including some of their powerful advertising. More so, she shared her own feelings about the brand and how the story related to her. These tales give us more to consider than simple numbers and data points.” – TPN advisor Chris Brogan, on his blog
  • “A panel on Social CRM reinforced the idea that marketing & sales is about the individual. No longer are reps able to sit in the office of a sales lead and see the diplomas on the wall, pictures of kids on the desk or other mementos that helps build a relationship. Instead, there is social media. A good CRM will make it easier for a good salesperson to integrate their calendar, contacts, emails and deal history into one source. If your only interaction with a customer is over the phone, you need every piece of information you can get to develop rapport quickly and perhaps most importantly, authentically.” – inbound strategy blogread post
  • “Social media “scientist” Dan Zarella is a different kind of marketing guru. He eschews head-nodding maxims like “be part of the conversation” and puts commonly held notions to the test. With a mix of scientific method and just enough statistics to be dangerous, Zarella recently shared his own version of Mythbusters at the Inbound Marketing Summit (#ims11) in Boston, Ma – The Contest Strategistread post
  • “Brian Halligan (founder and CEO of HubSpot) was really good. He really talked about how the next wave of marketing will be the personalization of the web.” – PointBlank, Direct Capital blogread post
  • “How much better does it get for online marketing geeks? Former Apple chief evangelist and author Guy Kawasaki spoke about his book Enchantment this morning. His updated take on How to Win Friends and Influence People gives a fresh take on how to connect offline as well as online in a digital world. He definitely models his first premise: Be Likable!” – New PR Words and Music blogread post

 

Benefits vs Features: Give An Opinion

 

This is Part Four of a Five Part Series in which Butch Stearns and Tyler Pyburn Discuss the Differences Between Benefits and Features in Blogging.  Butch Stearns is the C.O.O. of The Pulse Network, and the Host of Sports Buzz on The Pulse Network.

Having an Opinion Doesn’t Mean Disregarding The Readers’ Take

A great deal of making people care about your content and continue to come to your blog is to make it about them.  The entire root of the benefits vs. features conversation centers on figuring out what your consumer can use, and catering to him or her as personally as possible.

That being said, you content won’t be valuable without a little bit of you in there as well.  That’s where giving your own strong opinions in your blogs comes into play.

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A key point to remember is that giving your personal opinion doesn’t necessarily have to mean that you’re being selfish, or isolating the reader.  Giving your opinion can serve the purpose of dragging the reader in on an even more personal level by forcing them to become part of the conversation.  When a strong opinion is presented, people are going to land on one side or the other, and they’ll react to it.  Whether they love it or hate it, they’ll feel something, and be compelled to be a part of that conversation.

 

To Watch The Whole Series, Please Check Out The Playlist Here.


Benefits vs Features: Make Your Audience Laugh

 

This is Part Three of a Five Part Series in which Butch Stearns and Tyler Pyburn Discuss the Differences Between Benefits and Features in Blogging.  Butch Stearns is the C.O.O. of The Pulse Network, and the Host of Sports Buzz on The Pulse Network.

Relieve Someone’s Stress With Laughter! (via Wellness Business Coaching Online)

Most people are stressed out.  They work too much, they run around at their jobs, and there’s never enough time for anything.  So a good way to keep people coming back to consume your work is to give them a break from the stress, and make them laugh.

You can work to incorporate humor into your blogging just as you would into everyday conversation.  Find things that you think will be funny to your target audience, and use it to make your readers laugh.

 

 

 

Faux John Madden Keeps Ya’ Laughing

One of the people I keep up with because of their sense of humor is @FauxJohnMadden.  This parody twitter account keeps me coming back for more each day because  it gives me a break and makes me laugh about sports.

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When you keep people laughing, you’ll keep ‘em coming back for more.

 

To Watch The Whole Series, Please Check Out The Playlist Here.

 

Benefits vs Features: Educate Your Audience

 

This is Part Two of a Five Part Series in which Butch Stearns and Tyler Pyburn Discuss the Differences Between Benefits and Features in Blogging.  Butch Stearns is the C.O.O. of The Pulse Network, and the Host of Sports Buzz on The Pulse Network.

In Part One of this series, we established the difference between features and benefits.  A feature is something you do well, but a benefit is why it matters to your target market.

One of the best ways to make sure you’re providing a benefit to your audience is by telling them something that they don’t know.  If you can consistently create content that’s informing your target market, you’ll quickly become a go-to source.  It’s important to remember that the medium in which you deliver your message is simply the delivery engine for your content.  Whether you incorporate video, photos or other elements into your blog posts, the main point is to leave your consumer more knowledgeable than he or she was when they arrived on your site.

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To Watch The Whole Series, Please Check Out The Playlist Here.

 

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