Why is driving engagement so important? It comes down to the marketing and sales funnel in that the higher level of engagement there is, the more active of a consumer you will have. You want to create conversations with educated consumers at an 80:20 ratio. That is, engage 80% of the time then ask and offer the remaining 20%. The end goal is to inevitably convert qualified leads into valued customers.

Below, I go further into the importance of driving engagment and the value of creating conversations.

Be sure to watch my complete series on content distribution and syndication strategies and feel free to tweet or e-mail me ssaber@thepulsenetwork.com.

When trying to gain customer subscriptions, you have to be aware of the appropriate platform in which to distribute your content. You have to engage consumers in a platform where they are comfortable and from there, you can potentially drive the conversation deeper and to different platforms depending on the level of engagement

In the video below, I distinguish the best strategies for distributing content among different platforms such as Facebook, LinkedIn and Twitter.

Be sure to watch my complete series on content distribution and syndication strategies and feel free to tweet or e-mail me ssaber@thepulsenetwork.com.

Where should the content live?  That is the million dollar question when it comes to a content distribution and syndication strategy and the simple answer is everywhere.  Once you have created a roadmap for your content syndication and organized the different channels into a tree structure; you can base you decision by identifying where each assest should live based on where it should be distributed to.

Be sure to view my discussion with Butch Stearns below for more information on how to choose where the content should live.

Watch my complete series on content distribution and syndication strategies and feel free to tweet or e-mail me ssaber@thepulsenetwork.com.

The first question that will come to mind when working on your content roadmap will be what different channels should you use?  Though the digital age has brought a miriade of different ways to get your company out into the world you must have a clear plan when syndicating your content or it can easily become overwhelming.

Below I lay out how to create a level of structure to your channels to help further you along in the content roadmap.

Be sure to watch my complete series on content distribution and syndication strategies and feel free to tweet or e-mail me ssaber@thepulsenetwork.com.

Enterprises tend to view content in a complete cycle, from creation to distribution, which in turn makes it too overwhelming for them to handle.  Therefore, I preach breaking the cycle in half:

• Content Creation
• Content Distribution

To help create a strategy for each side of content.  I have already written extensively on how to create a content automation path in content creation so for this series I will lay out how to address the second part of content, distribution.

Below I explain how to get started in the content distribution by creating a roadmap.

Be sure to watch my complete series on content distribution and syndication strategies and feel free to tweet or e-mail me ssaber@thepulsenetwork.com.