B2B Social Media Myths Busted: Is Email Dead?

Email is Dead… Long Live Email!

Despite the warnings of some, e-mail is not going away; it’s transforming.  No longer do email exchanges resemble an arms race to create the glitziest documents with all the bells and whistles. Instead, emails have become more about creating quick and simple messages that emphasize key points.

However, design is not the only thing that is changing with email. There are many more different ways that we can consume email, whether it be via computer or phone. Past that, there are different operating systems on those devices that handle emails differently.  Emails have even become an important part of the social CRM landscape and social media marketing in general. To finish up this series on busting social media myths and using social media for business, I explain how to understand the transformation email has gone through.

Didn’t catch the other parts of the series?  Check them out right here: Part OnePart TwoPart Three, Part Four.

Think I missed something on the post?  What some more advice on using the busted myths in business? Let me know by commenting on this post, or by reaching out to me on e-mail: ssaber@thepulsenetwork.com

This is Part Five of a Five Part Series with Tyler Pyburn, Host at The Pulse Network, and Stephen Saber, Chief Executive Officer at The Pulse Network, in which they aim to make plain some of the biggest business to business social media myths.

B2B Social Media Myths Busted: Are We Ignoring Mobile?

How Effective is Interactive Mobile Marketing in Creating Leads?

Historically, mobile channels have been viewed as a distinct from other media, but with the advent of smart phones and tablets the lines have become blurred.  Consumers will consider the content of your website the same way regardless if they are viewing it on their desktop PC or iPhone. The lines get blurry when you factor in the types of action users commit on different devices.  Mobile does not tend to lead to transactions, but that does not mean mobile marketing and advertising are do not have value.  I explain why mobile is a channel that you cannot ignore in this part of my series on busting social media myths.

Check out Part Five on Email Myths. Didn’t catch the other parts of the series?  Check them out right here: Part OnePart Two, Part Three.

Think I missed something on the post?  What some more advice on using the busted myths in business? Let me know by commenting on this post, or by reaching out to me on e-mail: ssaber@thepulsenetwork.com

This is Part Four of a Five Part Series with Tyler Pyburn, Host at The Pulse Network, and Stephen Saber, Chief Executive Officer at The Pulse Network, in which they aim to make plain some of the biggest business to business social media myths.

B2B Social Media Myths Busted: Social Media Is Not A Business Tool?

What Practical Benefits Does Social Media Bring to Businesses?

The myth used to be that social media was just an awareness play, used for branding and getting your name out there, but worthless when it comes to aspects of business like lead gen and conversion.  Wrong! The days of social media being just a consumer platform are long gone. With the right social media marketing strategy you will reach the right businesses to drive offers and sales.

Jeffrey L. Cohen wrote a excellent article on SocialMediaB2B.com all about social media myths in business to business and the facts that prove them wrong.  I recently sat down with Tyler Pyburn to shed additional insight upon these myths and give some practical social media advice for businesses.

YouTube Preview Image

Be sure to check out Part Two of this Five part series on 10 Chronic Social Media Myth’s Busted on the TPN Blog.

Think I missed something on the post?  What some more advice on using the busted myths in business? Let me know by commenting on this post, or by reaching out to me on e-mail: ssaber@thepulsenetwork.com

This is Part One of a Five Part Series with Tyler Pyburn, Host at The Pulse Network, and Stephen Saber, Chief Executive Officer at The Pulse Network, in which they aim to make plain some of the biggest business to business social media myths.