A Guide to Understanding How to Communicate Your Strategy More Effectively, Choosing Your Vehicle

November 15, 2011 by

 

This is Part Four of a Five Part Series with Tyler Pyburn, Host at The Pulse Network, and Stephen Saber, Chief Executive Officer at The Pulse Network, on how to communicate your strategy more effectively.
 

Riding on Elephants

Vehicles for messages come in all shapes and sizes.  However, choosing the right one that gets your employees to buy into the message is the only thing that matters in the end.  But how do you know what is the right one to get your people to buy it?  That is the question I address on this part of communicating your strategy more effectively watch below for the answer.

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To finish up the series, I explain how to invest in your message.

Didn’t get a chance to check out the rest of the series, check them out here: Part One, Part Two, Part Three.

Think I missed something on the post?  What some more advice on how to innovate? Let me know by commenting on this post, or by reaching out to me on e-mail: ssaber@thepulsenetwork.com

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A Best Practices Guide for Written Communication

October 14, 2011 by

When it comes to writing, one of the biggest issues I have come across is the ability for a message to become misinterpreted.  If I am speaking to a employee about a task I want done I can tell, via body language, if they understand what I want and need done.  The same does not hold true in a e-mail with the absence of face-to-face interaction.

One tip I find incredibly helpful in making yourself clear is to give your message, whether it’s an e-mail or blog post, a once over before sending it out.  Reading the message aloud will help you determine if it sounds proper and reads like you wish it to come across.  Watch the video below for more tips on effective written communication.

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For the full segment on tips and tricks for written communication and body language click here also check out my blog post on spoken communication here.

Tune in every Thursday at 9:30 a.m. ET for TPN Finance where Stephen Saber, CEO of the Pulse Network, roams every topic a business leader could encounter from business ethics to social media’s ROI.


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TPN Finance, Best Practices for Communication Basics

October 13, 2011 by

 

Best Practices for Communication Basics

Communication is such a big part of life that sometimes the basics get missed.  Knowing your audience, controlling your pace, being yourself, may come off as seemingly common sense aspect of effective communication and therefore most people over look them. As a business leader you will not get the luxury to ignore the primary elements when it comes to communicating with others hence why the need for a refresher is critical.  On this episode of TPN Finance, I explain some of the keys when it comes to business and how to maintain those parts in your communication.

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For the full segment on tips and tricks for spoken communication click here also check out my lesson on written communication and body language here.

Tune in every Thursday at 9:30 a.m. ET for TPN Finance where Stephen Saber, CEO of the Pulse Network, roams every topic a business leader could encounter from business ethics to social media’s ROI.
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An Insightful Approach to Communicating Your Strategy More Effectively

October 5, 2011 by

 

This is Part One of a Five Part Series with Tyler Pyburn, Host at The Pulse Network, and Stephen Saber, Chief Executive Officer at The Pulse Network, on how to communicate your strategy more effectively.
 
 

via yourthoughtpartner.com

Communicating your strategy to your organization is one of the most vital jobs for a CEO.  Again and again business leaders will find themselves working with their employees to help draft a clearer message in order to help foster movement in the sales funnel and come to a clearer conclusion of the company’s goal.  The struggle for the CEO comes from getting lost in the message and not being able to plainly articulate it to a group that has not been speaking the language day and night like themselves.

I happen upon a brilliant article in the Harvard Business Review by Georgia Everse that unveiled some insightful communication approaches for business leaders to practice so that to help sway and energize their organization.  For this blog series I will be digging deeper into the approaches and how to utilize them properly in business.

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In part two of this series, I will aid in compiling the framework of the message to deliver to your employees.

Think I missed something on the post?  What some more advice on how to innovate? Let me know by commenting on this post, or by reaching out to me on e-mail: ssaber@thepulsenetwork.com
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The Pulse Network Solutions – Twitter Promotions

August 15, 2011 by

This is part four of a five part series between Butch Stearns, host at The Pulse Network, and Allen Bonde, Chief Marketing Officer at The Pulse Network, as they explore the lifecycle of digital marketing and the new solutions offered by The Pulse Network.

 

In this episode Butch and I look at Twitter and how this social channel has emerged as a key communication tool, listening platform and even an efficient ‘list builder’ for digital marketing campaigns.

From a marketers’ standpoint, Twitter is deceptively simple. Find some folks to follow, reply to a few tweets, push out updates, and repeat. Yet, when you think of Twitter as a campaign platform with some similarities to both Facebook, in terms of running promotions, and email marketing – but with a self-building list – its potential gets pretty interesting.

And if you are focused on reaching influencers as part of a B2B marketing campaign, Twitter become even more attractive.  Especially when you consider that the profile of many early (and heavy) Twitter users is concentrated around analysts, marketers, media types, and technology buyers.

Functionally, Twitter also plays a distinct role vs. Facebook and LinkedIn.  If Facebook and LinkedIn are all about a ‘place’ (for your content and discussions), Twitter is more of a ‘time’ – where you interact, and sample what’s hot, and link your friends to what’s interesting.  But in many cases that content lives elsewhere – like on your blog or Facebook page.

Successful social marketing is about programming, and aligning with the language and social gestures of each channel. At a high level, there are three steps we follow at TPN when building your presence on Twitter and launching a campaign: an assessment of your goals, content mix and audience; development of a campaign calendar; and promotion building – think contests and fun ideas that promote engagement within your community (using a tool like Offerpop). For example, we promote our Inbound Marketing Summit event through different social media by creating promotions on both our Facebook and Twitter page, and amplifing these programs via special hashtags and our website and email newsletters.   Remember – even while you focus on one channel like Twitter, it’s all about engaging everywhere!

 

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I’d love to hear what you think.  How are you using Twitter as part of your marketing mix?  And in case you missed Part 3, I explained how our Executive Briefing 3.0 helps to break the bottleneck in getting executives to blog and post on social channels like Twitter.

 

Allen Bonde is the CMO of The Pulse Network and can be found on Twitter or email, abonde@thepulsenetwork.com.

Butch Stearns is the COO of The Pulse Network and can be found on his Blog, Twitter, and LinkedIn.

 

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The Pulse Network Solutions – Executive Brief 3.0

August 12, 2011 by

This is part three of a five part series between Butch Stearns, host at The Pulse Network, and Allen Bonde, Chief Marketing Officer at The Pulse Network, as they explore the lifecycle of digital marketing and the new solutions offered by The Pulse Network.


At the Pulse Network we’ve developed a solution that is designed to capture, produce, and deliver a months worth of proactive, C-Level content with just one hour of your executive’s time.  As someone who struggles to find time to do all my writing, it’s a pretty cool idea.  And it’s the idea behind our new Executive Brief 3.0.

It seems like just yesterday that marketers were struggling to convince our CEOs that we needed to expose our business to social media.  Now that everyone understands the concept of social media, and knows it’s essential to be engaging on social channels to reach customers where they congregate, we face a different challenge: getting these same executives to make the time to blog, and tweet and create posts so they can stay in touch and (especially in B2B) reach influencers.  The irony of course is that the people who are most equipped to tell the company’s story, and represent the brand on social channels, have the least amount of time to do so!  This is where Executive 3.0 steps in and provides a practical solution.

As I’ve  discussed, effective social marketing starts with a good story.  And blogging is a core way that executives can tell stories, start discussions and articulate a point of view.  Your corporate blog is the voice of the company, and needs to be authentic, informed and informative!  Yet, it takes a good half a day to write a good post, when you include the time to read, research, get links, and distribute it.  Multiply this by 4 or 5 – since it’s good practice to have each contributor doing at least one new post per week, and we are talking 2+ days a month just for blogging!

Executive Brief 3.0 breaks this bottleneck by building an outline/rundown for a blog ‘series,’ capturing the executive’s perspectives, thoughts and examples in one 30-minute video interview, creating 5 segments of content, post producing the output, and creating video blog posts, vignettes, transcripts, and even sound bites that can be easily cleaned up by your PR or marketing folks and turned into a month’s worth of social content.  What’s it look like?  This is how I created this post!

 

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Using TPN’s video engine and production capabilities, our social media know-how, and managing the process end-to-end makes it all work.  It’s a great way to tap your best storytellers, and create valuable, repurpose-able content assets.

Also, in case you missed Part 2 of this segment, I talked about virtual event marketing and how our Webinar 3.0 can benefit your business as well. Thanks for reading!

Allen Bonde is the CMO of The Pulse Network and can be found on Twitter or email,abonde@thepulsenetwork.com.

Butch Stearns is the COO of The Pulse Network and can be found on his Blog, Twitter, and LinkedIn.

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Making The Most of Your SEO – An Introduction

August 10, 2011 by

 

This is Part One of a Four Part Series in Which Nick Saber, President of The Pulse Network, and Butch Stearns, C.O.O. of The Pulse Network, Discuss How to Get the Most Out of Your Search Engine Optimization Strategy.

Most companies aren’t thinking about SEO the right way.

Image Credit: seo-tutorial.net

Search Engine Optimization strategies can’t live on an island.  In the past, SEO could be considered an isolated strategy, but as search engines have become more intelligent, we need to update the way we think about driving inbound leads.

It’s more important than ever to bring your social media strategy, your content strategy and your SEO strategy together.  In Februrary of this year, Google changed the game with their release of  “Google Panda”.  SEO used to be about keywords and link-building, but search engines are now thinking like people.  As a result, the impact of popularity of content and volume of discussions on social media have a much larger impact on your website’s SEO.

In order to truly get the most out of your SEO and make sure that your website lands above the fold on a search engine, you must work to combine your strategies into one.

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In Part 2 of this series, we’ll get into the logistics of keyword analysis, and how you can use it to your advantage in building an SEO strategy.

Nick Saber is the President of The Pulse Network.  You can find out more about Nick on his blog and by following him on twitter @NickSaber

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