I admit, I’m a Droid user. Though, if I were an Apple user, I would have been live-streaming the Apple announcement earlier today on my Apple device that I’d no longer want because I was using it to hear about a new Apple device I’d want to replace it with.
And, I’d want it right now.
That’s the beauty of content marketing, especially with live stream video: You don’t have to wait for it.
If you weren’t live-streaming the event and you haven’t yet read a news story on it, which was probably being written word for word as the words were coming out of the speaker’s mouth – then you are already left a little behind of millions of people who saw everything happen in real time. For those of us who enjoy keeping updated on current events, this can be frustrating.
Our instant-gratification society has almost evolved past only wanting the coolest new toy or gadget immediately, we have now moved into wanting the news as it’s happening – and websites everywhere are willing to feed our hunger.
How many tech blogs do you think live-streamed today’s Apple announcement? Hint: It was a lot.
I remember a few months ago after the Boston Marathon bombings when police were chasing down the suspects through Cambridge and Watertown on that fateful Friday night.
I stayed up literally all night listening to the police scanner while tweeting and Facebooking, while also watching the news. I probably looked something like this:
I was constantly surprised at how far behind people who were only watching the news were, when it came to knowledge about the event.
People don’t like to be far behind with knowledge, I know I don’t. I wanted to know everything immediately. To be the first. To actually provide the information to others. To be “in the know.”
Whether it’s news stories, releases of new gadgets, or large events – the more ‘real time’ it can be, the better. Gone are the days when people wait until Sunday for the weekly paper to show up on their doorstep so they can be informed about the world. A simple few keystrokes will show you everything you need to know, at any given time.
We have transitioned from a “need to know” society, to a “need to know now” society, and the transfer and absorption of information is only getting faster.
There are two sides of this coin – we are absorbing more and more knowledge, and becoming more informed as a population in general. But, we are also flooding ourselves with so much information all the time, it becomes more difficult to keep track of all of it.
What are your thoughts? Is the higher volume of information passing through our systems every day, a benefit, or a hindrance?
Comment below or tweet us your thoughts at @ThePulse.