Why Women Are the Superior Marketing Sex- The Pulse on Marketing
Battle of the Sexes- Mark Ritson, Associate professor of Marketing and an expert on branding, wrote an article for Branding Strategy Insider about women succeeding more in marketing than men.
According to Mark Ritson, when it comes to research in marketing, women’s brains work better for brands because women have more empathy than men (no surprise there). Female marketers outperform male marketing counterparts constantly.
Mark has been studying this for years and finds that
- the female brain emerges as superior organs for communication and emotional understanding.
- From a very early age girls express sensitivity much more than boys do
- Females are more aware of competition so they know what is going on
- And women don’t talk as much about themselves as much as men do, therefore they are built better for brands
Simply women’s brains are just better at understanding than men are, which makes women better marketers than men!