B2B Social Media Prediction for 2012, Part 1: Are Social Media Hubs the Future?

January 5, 2012 by

Social media is no longer just a B2C play; more and more businesses are on board and utilizing B2B social media marketing to generate leads and increase sales.  But as social media usage grows and the platforms change, so will its uses.  During the New Year, I came across an article on Social Media B2B.com delivering 12 B2B social media predictions for 2012:

  1. B2B Websites Become the Ultimate Social Destination
  2. Blogging Accepted as Hub of B2B Social Media Success
  3. Social Media Lead Generation Taken Seriously
  4. Email Grows Despite Its Reported Demise
  5. B2B Marketers Expand Social Media Followers
  6. Social Media Treehuggers Lie Down in Front of Bulldozers
  7. Measurement of ROI Can No Longer Be Ignored
  8. Mobile Strategies Catch Up to Reality
  9. It is the Beginning of the End for Twitter as a Social Network
  10. Social Media Advertising Gets Results
  11. Social Media Adoption No Longer Driven by Hobbyists
  12. Social Media Supports Offline Activities

Here’s my advice in response to the two predictions focusing on social media as a hub:

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Watch the whole series on the 12 B2B Social Media Predictions for 2012 and be sure to follow Butch Stearns and Stephen Saber on Twitter.

 

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B2B Social Media Myths Busted: Are We Ignoring Mobile?

November 30, 2011 by

How Effective is Interactive Mobile Marketing in Creating Leads?

Historically, mobile channels have been viewed as a distinct from other media, but with the advent of smart phones and tablets the lines have become blurred.  Consumers will consider the content of your website the same way regardless if they are viewing it on their desktop PC or iPhone. The lines get blurry when you factor in the types of action users commit on different devices.  Mobile does not tend to lead to transactions, but that does not mean mobile marketing and advertising are do not have value.  I explain why mobile is a channel that you cannot ignore in this part of my series on busting social media myths.

Check out Part Five on Email Myths. Didn’t catch the other parts of the series?  Check them out right here: Part One, Part Two, Part Three.

Think I missed something on the post?  What some more advice on using the busted myths in business? Let me know by commenting on this post, or by reaching out to me on e-mail: ssaber@thepulsenetwork.com

This is Part Four of a Five Part Series with Tyler Pyburn, Host at The Pulse Network, and Stephen Saber, Chief Executive Officer at The Pulse Network, in which they aim to make plain some of the biggest business to business social media myths.
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How to Communicate Your Strategy More Effectively Through Body Language

October 17, 2011 by

Best Practices for Body Language

Your body language says everything.  Subtle or blatant, body language is an instinctual thing that most people pick up regardless of the language they speak or the message that you are trying to get across.  How you sit, make eye contact and hold your hands all effect the message you are sending across but trying to be aware of all of those elements is extremely difficult.  Ergo, I tell people do not focus on how you are feeling but rather what is the message your body language is sending.

Below I explain more helpful hints to take into account when it comes to body language. If I’m missing anything, please feel free to e-mail me with your additions at SSaber@thepulsenetwork.com

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For the full segment on tips and tricks for written communication and body language click here also check out my blog post on spoken communication and written communication.

Tune in every Thursday at 9:30 a.m. ET for TPN Finance where Stephen Saber, CEO of the Pulse Network, roams every topic a business leader could encounter from business ethics to social media’s ROI.


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A Best Practices Guide for Written Communication

October 14, 2011 by

When it comes to writing, one of the biggest issues I have come across is the ability for a message to become misinterpreted.  If I am speaking to a employee about a task I want done I can tell, via body language, if they understand what I want and need done.  The same does not hold true in a e-mail with the absence of face-to-face interaction.

One tip I find incredibly helpful in making yourself clear is to give your message, whether it’s an e-mail or blog post, a once over before sending it out.  Reading the message aloud will help you determine if it sounds proper and reads like you wish it to come across.  Watch the video below for more tips on effective written communication.

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For the full segment on tips and tricks for written communication and body language click here also check out my blog post on spoken communication here.

Tune in every Thursday at 9:30 a.m. ET for TPN Finance where Stephen Saber, CEO of the Pulse Network, roams every topic a business leader could encounter from business ethics to social media’s ROI.


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How to Communication Your Strategy More Effectively: Feeling The Message

October 12, 2011 by

 

This is Part Three of a Five Part Series with Tyler Pyburn, Host at The Pulse Network, and Stephen Saber, Chief Executive Officer at The Pulse Network, on how to communicate your strategy more effectively.
 

Feeling the Message

Though the phrase “feel the message” definitely conjures up some pretty ridiculous ideas, I am not talking here about mediating with incense for four hours a day.  Letting the message come out in your own voice is how you can feel the message.  Any great orator has that ability to persuade with a message that fees as if it is connected directly from his brain to his mouth.  If the message doesn’t become part of your heart and isn’t something you believe in, how can it persuade your employees?.

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In part four of this series, I diagram why the vehicle is so crucial for the message.

Didn’t get a chance to check out the rest of the series, check them out here: Part One, Part Two.

Think I missed something on the post?  What some more advice on how to innovate? Let me know by commenting on this post, or by reaching out to me on e-mail: ssaber@thepulsenetwork.com

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How to Communication Your Strategy More Effectively: Building a Framework

October 11, 2011 by

 

This is Part Two of a Five Part Series with Tyler Pyburn, Host at The Pulse Network, and Stephen Saber, Chief Executive Officer at The Pulse Network, on how to communicate your strategy more effectively.
 

How to Build a Framework for Your Message

The goal of communicating your strategy is to make your message easier understood and echoed.  Since the only way to achieve that is by keeping the message consistent every time you state it, you must build a framework to your message.  This article gave the suggestion to set up a framework that inspires, educates, and reinforces your message.  For this part of the series I explained why each layer of the framework is critical to your communication strategy and how to perform said task.

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In part three of this series I will go about helping to make the message apart of what you are.

Didn’t get a chance to check out the rest of the series, check them out here: Part One.

Think I missed something on the post?  What some more advice on how to innovate? Let me know by commenting on this post, or by reaching out to me on e-mail: ssaber@thepulsenetwork.com

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A Guide to Understanding Long-Term Business Growth

October 10, 2011 by

 

Tune in every Thursday at 9:30 a.m. ET for TPN Finance where Stephen Saber, CEO of the Pulse Network, roams every topic a business leader could encounter from business ethics to social media’s ROI.
 

Source: 50marathonchallenge.blogspot.com

A business cycle is a lot like a roller coaster, it has its rises and falls but after every fall comes a rise.  Ergo, the best time to plan for your businesses’ growth is during the recession because expansion is the next phase of the business cycle.  Vijay Govindarajan wrote an accomplished blog post in the Harvard Business Review with a processes for how to achieve long-term growth that I expounded upon on TPN Finance.

The steps laid out for creating long-term growth in your business are: decide what you are playing for, get everyone speaking the same language, imagine your future, align your actions with your intentions, and finally do it.  While the steps do not come off as an intimidating blueprint, every step is as critical as the one before it and if a business leader does not follow them it could mean failure.

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Please feel free to comment on the post or reach out to me on e-mail: ssaber@thepulsenetwork.com

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An Insightful Approach to Communicating Your Strategy More Effectively

October 5, 2011 by

 

This is Part One of a Five Part Series with Tyler Pyburn, Host at The Pulse Network, and Stephen Saber, Chief Executive Officer at The Pulse Network, on how to communicate your strategy more effectively.
 
 

via yourthoughtpartner.com

Communicating your strategy to your organization is one of the most vital jobs for a CEO.  Again and again business leaders will find themselves working with their employees to help draft a clearer message in order to help foster movement in the sales funnel and come to a clearer conclusion of the company’s goal.  The struggle for the CEO comes from getting lost in the message and not being able to plainly articulate it to a group that has not been speaking the language day and night like themselves.

I happen upon a brilliant article in the Harvard Business Review by Georgia Everse that unveiled some insightful communication approaches for business leaders to practice so that to help sway and energize their organization.  For this blog series I will be digging deeper into the approaches and how to utilize them properly in business.

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In part two of this series, I will aid in compiling the framework of the message to deliver to your employees.

Think I missed something on the post?  What some more advice on how to innovate? Let me know by commenting on this post, or by reaching out to me on e-mail: ssaber@thepulsenetwork.com
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