Marketing Funnel, Awareness Strategy

August 10, 2011 by

 

This is Part Two of a Five Part Series with Butch Stearns, Chief Operating Officer at The Pulse Network, and Stephen Saber, Chief Executive Officer, as they converse on function of the marketing funnel in business.
 

 

 

In a cluster of ways, an awareness strategy is as easy as getting your message heard.  However this is a issue for many companies and it is just the first step in the sales funnel!  The number one thing any business leader needs to do is create programs that will drive conversations to what you are doing.  The conversations have changed though and that is where companies like HubSpot, which is a “all-in-one marketing software platform for businesses” that helps push out content to different channels, steps in to facilitate messages through different channels such as Youtube and Paper.li.  I give the example of Hubspot’s own blog that has shown that the volume of content pushed out through your channels increases your awareness tenfold.

 

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In Part Three of the Series, we focus in on lead qualification and generation.
 
Get caught up on my entire series on the Sales Funnel, Part One.

 

Stephen Saber is the CEO of The Pulse Network and can be found on his Blog, Twitter, and LinkedIn.  Butch Stearns is the COO of The Pulse Network and can be found on his Blog, Twitter, and LinkedIn.

Filed Under: The Pulse on Marketing Tagged With: , , , ,

Storytelling Drives Social Media Marketing: The Art of Curation

August 3, 2011 by

This is part three of a five part series between Tyler Pyburn, host at The Pulse Network, and Allen Bonde, Chief Marketing Officer at The Pulse Network, as they determine how storytelling drives social media marketing.

 

After breaking down the TPN Content Model in Part 2 of this series, I want to now fous in on a vital piece of that model: content curation.

There are many definitions and active discussions about the topic of content curation, but at its core, curation is simply the process of gathering and organizing (and maintaining) artifacts. In social media marketing, this is how we capture, deliver and package pieces of content to fuel the development of a community. Although people have been collecting things – and content – for long before the advent of social networking, whether it’s gathering news articles or just compiling a group of links together, curation for social marketing is a lot about creating lists (like in Twitter), building groups of content, and packaging each link or ‘translating’ each article into the appropriate language for the targeted channel.

Curation in today’s multi-channel world is also a matter of being a ‘transmedia’ storyteller and being equally comfortable in each channel or outlet.

A great example of this type of storyteller is Garrison Keiller. Garrison and his Prairie Home shows do an excellent job in making his stories authentic and related to the listener’s personal experiences. Of course the radio format also enables ongoing stories or serials, and is very much a variety show that draws content from many sources, packages it up in familiar segments, and delivers it a format that builds community.  The key: make your stories about the audience, and your audience will want to share them as well!

 

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In case you missed our past episode, you can see it here. In Part 4 we’ll look at driving conversation from conversations.

 

Allen Bonde is the CMO of The Pulse Network and can be found on Twitter or email,abonde@thepulsenetwork.com.

Tyler Pyburn is a host at The Pulse Network and can be reached on his twitter or e-mail, tpyburn@thepulsenetwork.com

 

 

 

 

Filed Under: The Pulse on Marketing Tagged With: , , , , , , , , , , , , , , , , , , ,

Creating Good Content, Talk To Me

August 3, 2011 by

This is part three of a five part series between Tyler Pyburn, host at The Pulse Network, and Butch Stearns, Chief Operating Officer at The Pulse Network, as they hash out what goes into creating good content.

 

When creating good content it’s essential to understand the basics of communicating effectively. In order to keep someone’s interest in what you’re saying it’s so important to be conversational. Make the content about them. Communicate in front of a camera or into a microphone the same way you would communicate while having a conversation with your friend. This may seem “easier said than done” for some people, so I’ll break it down for you. Start out with a question to catch your audience’s attention. Make them care about what you’re saying. By starting off with a question, your audience will immediately start thinking about a logical answer, which in fact will make them engaged in your subject matter. Making it about your audience opens that channel of communication, which is a vital part of creating good content.

 

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In part four of this series I’ll dive into how to make people care about your content.

Butch Stearns is the COO of The Pulse Network and can be found on his Blog, Twitter, and LinkedIn.

Tyler Pyburn is a host at The Pulse Network and can be reached on his twitter or e-mail, tpyburn@thepulsenetwork.com

 

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Creating Good Content, Tips to Communicate

August 1, 2011 by

This is part two of a five part series between Tyler Pyburn, host at The Pulse Network, and Butch Stearns, Chief Operating Officer at The Pulse Network, as they hash out what goes into creating good content.

 

In order to enhance your communication skills one must understand the concept of being a great communicator.

It all starts with talking about content that you care about. For instance, I love to canoe and kayak. When I am out in the water I will talk about what I love about this hobby and why I care so much about it. Talking about things that you care about is where the concept of “creating good content” should derive from. Also, to avoid going off on a tangent when talking subject matter that I care about, it’s essential to organize your thoughts. The organization should be focused on having a conversation, which gives your audience the sense that you’re not reading off of cue cards. Lastly, don’t be afraid to use references. In using an article, a video, or even a person as your reference it not only provides your content with another expert testimony, but also builds a form of trust between you and your audience.

 

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In Part One of this series I talked about where to start when creating good content.

In part three of this series I will talk about keeping someone’s interest in communicating effectively with them.

Butch Stearns is the COO of The Pulse Network and can be found on his Blog, Twitter, and LinkedIn.

Tyler Pyburn is a host at The Pulse Network and can be reached on his twitter or e-mail, tpyburn@thepulsenetwork.com

 

Filed Under: General Tagged With: , , , , , , , , , , , , , , , ,

E-mail Marketing, How email marketing has changed and is it still valuable?

July 28, 2011 by

This is part one of a five part series featuring Stephen Saber, Chief Executive Officer of The Pulse Network, and Butch Stearns, Chief Operating Officer of The Pulse Network, in which they discuss the changing landscape of e-mail marketing.

E-mail technology has advanced over the years mainly due to the tools that it allows now.  On the other had consumers have also changed because their ability to consume the e-mail is everywhere.  In this part of my series, I explain why E-mail marketing is still a valuable tool for businesses and how to target the audiences.


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In part two of the series we will break down the type of content you want to be pushing out for your company.

Stephen Saber is the CEO of The Pulse Network and can be found on his Blog, Twitter, and LinkedIn.  Butch Stearns is the COO of The Pulse Network and can be found on his Blog, Twitter, and LinkedIn.

 

Filed Under: The Pulse on Marketing, The Pulse on Tech Tagged With: , , , ,