This is Part Two of a Five Part Series with Butch Stearns, Chief Operating Officer at The Pulse Network, and Stephen Saber, Chief Executive Officer, as they converse on function of the marketing funnel in business.
In a cluster of ways, an awareness strategy is as easy as getting your message heard. However this is a issue for many companies and it is just the first step in the sales funnel! The number one thing any business leader needs to do is create programs that will drive conversations to what you are doing. The conversations have changed though and that is where companies like HubSpot, which is a “all-in-one marketing software platform for businesses” that helps push out content to different channels, steps in to facilitate messages through different channels such as Youtube and Paper.li. I give the example of Hubspot’s own blog that has shown that the volume of content pushed out through your channels increases your awareness tenfold.
In Part Three of the Series, we focus in on lead qualification and generation. Get caught up on my entire series on the Sales Funnel, Part One.