How to Communicate Your Strategy More Effectively Through Body Language

October 17, 2011 by

Best Practices for Body Language

Your body language says everything.  Subtle or blatant, body language is an instinctual thing that most people pick up regardless of the language they speak or the message that you are trying to get across.  How you sit, make eye contact and hold your hands all effect the message you are sending across but trying to be aware of all of those elements is extremely difficult.  Ergo, I tell people do not focus on how you are feeling but rather what is the message your body language is sending.

Below I explain more helpful hints to take into account when it comes to body language. If I’m missing anything, please feel free to e-mail me with your additions at SSaber@thepulsenetwork.com

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For the full segment on tips and tricks for written communication and body language click here also check out my blog post on spoken communication and written communication.

Tune in every Thursday at 9:30 a.m. ET for TPN Finance where Stephen Saber, CEO of the Pulse Network, roams every topic a business leader could encounter from business ethics to social media’s ROI.


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An Insider’s Guide to Storytelling: Finding Your Source of Inspiration

October 17, 2011 by

One of the best ways to attract an audience is to give people inspiration. Fortunately, there are inspirational stories in every facet of life.

The concepts that provide inspiration in a story can often be very simple.  That’s the case with Inspire21.com.  In their own words, “Our mission is to provide ‘Inspiring words for the 21st century.’”   In the case of another organization that tells inspiring stories every day, Trusted Sports, the mission is “Inspiring kids to thrive in life through sports by providing resources that get and keep Kids In The Game.”

Some of the best stories around are inspirational.  And some of the best inspiration for your storytelling technique can come from the people who tell inspiring stories.

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This is the fifth part of a five part series on storytelling.  To watch the entire series, click here. You can find Butch Stearns on twitter @ButchStearns and you can find Tyler Pyburn on Twitter @TyPyburn

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A Best Practices Guide for Written Communication

October 14, 2011 by

When it comes to writing, one of the biggest issues I have come across is the ability for a message to become misinterpreted.  If I am speaking to a employee about a task I want done I can tell, via body language, if they understand what I want and need done.  The same does not hold true in a e-mail with the absence of face-to-face interaction.

One tip I find incredibly helpful in making yourself clear is to give your message, whether it’s an e-mail or blog post, a once over before sending it out.  Reading the message aloud will help you determine if it sounds proper and reads like you wish it to come across.  Watch the video below for more tips on effective written communication.

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For the full segment on tips and tricks for written communication and body language click here also check out my blog post on spoken communication here.

Tune in every Thursday at 9:30 a.m. ET for TPN Finance where Stephen Saber, CEO of the Pulse Network, roams every topic a business leader could encounter from business ethics to social media’s ROI.


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An Insider’s Guide to Storytelling: Finding Your Unique Voice

October 13, 2011 by

Plenty of people are sharing content or telling their stories all over the web.  Plenty do it well, and plenty do a horrible job. Someone who gets plenty of attention for the way he tells stories and engages with his readers is ESPN sportswriterBill Simmons. Bill has found a way to break into an over saturated market, covering sports, and find a unique way to tackle the age-old task of sports reporting.

Bill’s new website Grantland has targeted a specific audience – sports fans with an interest in popular culture – and has dedicated itself to providing them with interesting content on a daily basis.  Bill has a unique way of telling stories and bringing the reader in.

What does this mean for you?  Figure out what you want to say and who you want to say it to, and then find a unique way to do it.  Whatever you decide is the right way to go about it is up to you, but distinguish yourself from the rest, and make sure to make your stories worth caring about.

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This is the fourth part of a five part series on storytelling.  To watch the entire series, click here. You can find Butch Stearns on twitter @ButchStearns and you can find Tyler Pyburn on Twitter @TyPyburn

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How to Communication Your Strategy More Effectively: Feeling The Message

October 12, 2011 by

 

This is Part Three of a Five Part Series with Tyler Pyburn, Host at The Pulse Network, and Stephen Saber, Chief Executive Officer at The Pulse Network, on how to communicate your strategy more effectively.
 

Feeling the Message

Though the phrase “feel the message” definitely conjures up some pretty ridiculous ideas, I am not talking here about mediating with incense for four hours a day.  Letting the message come out in your own voice is how you can feel the message.  Any great orator has that ability to persuade with a message that fees as if it is connected directly from his brain to his mouth.  If the message doesn’t become part of your heart and isn’t something you believe in, how can it persuade your employees?.

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In part four of this series, I diagram why the vehicle is so crucial for the message.

Didn’t get a chance to check out the rest of the series, check them out here: Part One, Part Two.

Think I missed something on the post?  What some more advice on how to innovate? Let me know by commenting on this post, or by reaching out to me on e-mail: ssaber@thepulsenetwork.com

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An Insider’s Guide to Storytelling: Finding Your Passion For Sharing Stories

October 12, 2011 by

The art of storytelling is not dead.  In fact, it’s more alive than ever.  Social media has in many ways served the purpose of re-energizing the concept of telling and sharing stories in the world.

Just ask the folks at the National Storytelling Network.  Or ask the people who attend the annual National Storytelling Festival.  Their mission statement?

“The National Storytelling Network brings together and supports individuals and organizations that use the power of story in all its forms.  We advocate for the preservation and growth of the art of storytelling.”

These are people who are passionate about sharing stories and information, and who most likely have more tips for how your business can share its message than you can imagine.

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This is the third part of a five part series on storytelling.  To watch the entire series, click here. You can find Butch Stearns on twitter @ButchStearns and you can find Tyler Pyburn on Twitter @TyPyburn

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How to Communication Your Strategy More Effectively: Building a Framework

October 11, 2011 by

 

This is Part Two of a Five Part Series with Tyler Pyburn, Host at The Pulse Network, and Stephen Saber, Chief Executive Officer at The Pulse Network, on how to communicate your strategy more effectively.
 

How to Build a Framework for Your Message

The goal of communicating your strategy is to make your message easier understood and echoed.  Since the only way to achieve that is by keeping the message consistent every time you state it, you must build a framework to your message.  This article gave the suggestion to set up a framework that inspires, educates, and reinforces your message.  For this part of the series I explained why each layer of the framework is critical to your communication strategy and how to perform said task.

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In part three of this series I will go about helping to make the message apart of what you are.

Didn’t get a chance to check out the rest of the series, check them out here: Part One.

Think I missed something on the post?  What some more advice on how to innovate? Let me know by commenting on this post, or by reaching out to me on e-mail: ssaber@thepulsenetwork.com

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An Insightful Approach to Communicating Your Strategy More Effectively

October 5, 2011 by

 

This is Part One of a Five Part Series with Tyler Pyburn, Host at The Pulse Network, and Stephen Saber, Chief Executive Officer at The Pulse Network, on how to communicate your strategy more effectively.
 
 

via yourthoughtpartner.com

Communicating your strategy to your organization is one of the most vital jobs for a CEO.  Again and again business leaders will find themselves working with their employees to help draft a clearer message in order to help foster movement in the sales funnel and come to a clearer conclusion of the company’s goal.  The struggle for the CEO comes from getting lost in the message and not being able to plainly articulate it to a group that has not been speaking the language day and night like themselves.

I happen upon a brilliant article in the Harvard Business Review by Georgia Everse that unveiled some insightful communication approaches for business leaders to practice so that to help sway and energize their organization.  For this blog series I will be digging deeper into the approaches and how to utilize them properly in business.

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In part two of this series, I will aid in compiling the framework of the message to deliver to your employees.

Think I missed something on the post?  What some more advice on how to innovate? Let me know by commenting on this post, or by reaching out to me on e-mail: ssaber@thepulsenetwork.com
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An Insider’s Guide to Storytelling: The Key to Making Connections

October 5, 2011 by

We all want to tell a story.  And when it comes down to it, storytelling is a key to making connections.  Not only personal connections, but business connections as well.  Being able to tell a good story can make the difference between a missed connection and a lasting impression.

There are a few basic tips for telling a good story.  Much like a reporter, you’ve got to figure out what your main point is, why it’s relevant to your audience, and how it will benefit them.  For the sake of explanation let’s focus on a story from Mashable about Facebook giving away free advertising to small businesses.  In this story, as in every story, you need to establish what it is we’re discussing.  Mashable let’s us know that Facebook’s Marketing Solutions is spearheading this operating, as well as why they’re doing it.  They tell us why it’s relevant by giving us a statistic that the audience will find interesting.  And finally, they give a call to action to allow the reader to follow up and create a benefit.

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This is the first part of a five part series on storytelling.  To watch the entire series, click here. You can find Butch Stearns on twitter @ButchStearns and you can find Tyler Pyburn on Twitter @TyPyburn

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