After you have started your social media hub and have begun utilizing content conversations, you are ready for the next par: expanding the conversation. The play used to be focusing on the conversations closest to home, but that is no longer the case. The more eyeballs you can get on the content you are creating, the more reach your brand has and the better you can measure brand mentions.
Here is my analysis of the following B2B social media predictions for 2012:
- 2B marketers expand social media followers
- Social media treehuggers lie down in front of bulldozers: