B2B Social Media Prediction for 2012, Part 3: Expanding the Conversation

January 17, 2012 by

After you have started your social media hub and have begun utilizing content conversations, you are ready for the next par:  expanding the conversation.  The play used to be focusing on the conversations closest to home, but that is no longer  the case.  The more eyeballs you can get on the content you are creating, the more reach your brand has and the better you can measure brand mentions.

Here is my analysis of the following B2B social media predictions for 2012:

  • 2B marketers expand social media followers
  • Social media treehuggers lie down in front of bulldozers:
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Watch the whole series on the 12 B2B Social Media Predictions for 2012 and be sure to follow Butch Stearns and Stephen Saber on Twitter.

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B2B Social Media Predictions for 2012, Part 2: Content Conversations Will Drive Business

January 13, 2012 by

In part one of my review of B2B social media predictions, I discussed how social media will become a “hub” for other marketing activities.  Social media lead generation and e-mail marketing are the next marketing strategies discussed in the B2B Social media predictions for 2012 article, and both of these fit into our theory of content conversations. Simply monitoring social media does not create opportunity for business; conversations in social media are what drive social media lead generation and e-mail marketing.

Interested in learning more?  Check out my video with Butch below as I go deeper into content conversations.

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Watch the whole series on the 12 B2B Social Media Predictions for 2012 and be sure to follow Butch Stearns and Stephen Saber on Twitter.

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Let Inbound Marketing Summit New York Be Your Content Automation Guide

January 10, 2012 by

If last year was the year of social media integration, then 2012 is going to be the year of content automation.  Since content creates community and community creates opportunity  for business, we put together a program at the Inbound Marketing Summit 2012 New York that aims to help you put together the pieces.

I sat down with Tyler Pyburn to explain the four tracks in the program that the IMS New York agenda aims to hit on February 28-29 at the 404 in Manhattan.

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Want more information on IMS New York 2012? Check out my entire overview on the Inbound Marketing Summit New York 2012 here.  Also please feel free to e-mail me at abonde@thepulsenetwork.com or tweet me.

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Developing Your Content Automation Strategy, Part 4: Corporate Generated Content

December 23, 2011 by

The fourth changing dynamic that is driving the need for content automation is that the consumer expects corporate generated content.  Previously, there was a clear distinction between the content creators and the sponsors / advertisers.  However, with the social network generation and the introduction of user-generated content and user generated reporting, consumers have changed their habits for content consumption. In doing so, consumers have become accustomed to content being generated from multiple sources including organizations.

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Check out the rest of the series on content automation and be sure to follow Butch Stearns and Stephen Saber on Twitter.

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Developing Your Content Automation Strategy, Part 3: Why You Need to Engage Everywhere

December 21, 2011 by

In the part two of this series, I explained that marketing communication is no longer about messaging but is instead about content creation.

A third changing dynamic driving content automation is the new reality that companies must engage everywhere.  It used to be easy to understand the channels that consumers used to connect with companies.   The digital consumer now consumes content in multiple formats and on multiple devices.   As businesses, we need to tailor our content marketing strategy and messaging to the consumption format that the consumer is using at that time.

 

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Check out the rest of the series on content automation and be sure to follow Butch Stearns and Stephen Saber on Twitter.

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Developing Your Content Automation Strategy, Part 1: Every Company is a Media Company

December 19, 2011 by

Content automation is a strategy for organizing both the inbound and outbound sides of a company’s content creation model.  Why is this important? Now that we know that “content is king“, content automation is a critical piece in streamlining content development and distribution, and represents the next phase in marketing and communication.  But where do you start?

First and foremost, every company is now a media company.  That might sound too simple and maybe even absurd, but if we can start thinking about all organizations as being in the media business, it will change the way that we think about communication and content marketing strategy.

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Check out the rest of the series on content automation and be sure to follow Butch Stearns and Stephen Saber on Twitter.


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