We all want to tell a story. And when it comes down to it, storytelling is a key to making connections. Not only personal connections, but business connections as well. Being able to tell a good story can make the difference between a missed connection and a lasting impression.
There are a few basic tips for telling a good story. Much like a reporter, you’ve got to figure out what your main point is, why it’s relevant to your audience, and how it will benefit them. For the sake of explanation let’s focus on a story from Mashable about Facebook giving away free advertising to small businesses. In this story, as in every story, you need to establish what it is we’re discussing. Mashable let’s us know that Facebook’s Marketing Solutions is spearheading this operating, as well as why they’re doing it. They tell us why it’s relevant by giving us a statistic that the audience will find interesting. And finally, they give a call to action to allow the reader to follow up and create a benefit.
This is the first part of a five part series on storytelling. To watch the entire series, click here. You can find Butch Stearns on twitter @ButchStearns and you can find Tyler Pyburn on Twitter @TyPyburn