This is part four of a five part series between Tyler Pyburn, host at The Pulse Network, and Butch Stearns, Chief Operating Officer at The Pulse Network, as they hash out what goes into creating good content.

 

In order to bridge the communication gap between you and your audience, it’s important to be a great conversationalist.

People who understand and grasp the concept of conversational communication have developed an audience that may not like them, but need to hear what you have to say next. One key component of communication that many people forget when trying to win approval of an audiences attention is laughter. Making a person laugh goes longer than you think. When creating conversational content, the easiest way to learn is through examples. I like to use Chris Brogan as a key example. Chris created a video of his son talking about a book he recently wrote. If you watch the video, all you can do is laugh! It turned out that because the video was so addictingly funny, it landed an endorsement with a book company. Whether it’s video, audio or even written text, if you make people laugh people are going to pick it up and share it to the world (“going viral”). Laughter gives people the ability to not only stay conversational, but it also creates great quality content that people will want to watch.

 

 

In case you missed Part 3 of this series, I explained how communicating in a conversational manner went a long way in creating good content.

In Part 5 of this series I’ll be summarizing the concept of “creating good content” by giving viewers an outline of everything I discussed in the entire series.

 

Butch Stearns is the COO of The Pulse Network and can be found on his Blog, Twitter, and LinkedIn.

Tyler Pyburn is a host at The Pulse Network and can be reached on his twitter or e-mail, tpyburn@thepulsenetwork.com