coo Archives - The Pulse Network

Driving Revenue – Measuring Success

August 8, 2011 by cbower

This is the Final Installment of a Five Part Series Featuring Colin Bower, Chief Revenue Officer at the Pulse Network, and Butch Stearns, Chief Operating Officer at The Pulse Network Discussing the Topic of Generating Revenue.

Once you’ve created content and figured out a strategy to monetize it, you need to measure whether or not you succeeded in your goals.

All of the products and services you create exist because they’re interesting to the customer or the community, but at the end of the day they need to bring in revenue. Planning for the top line well in advance and measuring your progress over extended periods of time are very different things.

In this video, Butch and I discuss how to measure how valuable the content you’re creating is, and how to determine whether or not it’s worth it for your business.

If you missed any part of the discussion on driving revenue, you can check out all of the videos in the series here.

Filed Under: General Tagged With: butch stearns, colin bower, coo, cro, money, products, profit, revenue, services, top line, webinar, webinar 3.0

Driving Revenue – Virtual Events

August 4, 2011 by cbower

This is Part Three of a Five Part Series Featuring Colin Bower, Chief Revenue Officer at the Pulse Network, and Butch Stearns, Chief Operating Officer at The Pulse Network Discussing the Topic of Generating Revenue.

Webinars are in many ways a dated product. But the Webinar 3.0 offered at The Pulse Network is an exciting take on an old concept.

Webinar 3.0 brings together a professional TV host, a professional production team, lead-hosting, engagement across social media channels and your valuable content to bring virtual events to another level and boost lead generation.

Hosting and producing these virtual events is one of many ways that The Pulse Network creates and monetizes unique content.

In the fifth and final installment of this series, we discuss how you to measure whether or not your strategies are successful.

Filed Under: Digital Leaders Tagged With: butch stearns, colin bower, coo, cro, money, products, profit, revenue, services, top line, webinar, webinar 3.0

Creating Good Content, Talk To Me

August 3, 2011 by Butch Stearns

This is part three of a five part series between Tyler Pyburn, host at The Pulse Network, and Butch Stearns, Chief Operating Officer at The Pulse Network, as they hash out what goes into creating good content.

When creating good content it’s essential to understand the basics of communicating effectively. In order to keep someone’s interest in what you’re saying it’s so important to be conversational. Make the content about them. Communicate in front of a camera or into a microphone the same way you would communicate while having a conversation with your friend. This may seem “easier said than done” for some people, so I’ll break it down for you. Start out with a question to catch your audience’s attention. Make them care about what you’re saying. By starting off with a question, your audience will immediately start thinking about a logical answer, which in fact will make them engaged in your subject matter. Making it about your audience opens that channel of communication, which is a vital part of creating good content.

In part four of this series I’ll dive into how to make people care about your content.

Butch Stearns is the COO of The Pulse Network and can be found on his Blog, Twitter, and LinkedIn.

Tyler Pyburn is a host at The Pulse Network and can be reached on his twitter or e-mail, tpyburn@thepulsenetwork.com

Filed Under: General Tagged With: article, ask a question, audience, audience connection, audience reach, book, books, butch stearns, channel marketing, content creation, conversation, conversational, coo, effective communication, Executive Briefing 3.0, guest, how to create content, link, listening, new media, nonverbal communication, question, reference, restaurant, talk to me, Tyler Pyburn, verbal communication, viewing, watching

Driving Revenue – Face To Face Events

August 2, 2011 by cbower

This is Part Three of a Five Part Series Featuring Colin Bower, Chief Revenue Officer at the Pulse Network, and Butch Stearns, Chief Operating Officer at The Pulse Network Discussing the Topic of Generating Revenue.

If you put on events, it’s certain that you’re thinking of generating revenue through attendees and exhibitors. But there are revenue streams beyond the people at your event.

At The Pulse Network, we treat our events as another source of content, and consider how best to turn that event into revenue, as we would with any other piece of content. At Inbound Marketing Summit, The Pulse will be creating a three day event alongside Hubspot which will allow the layperson as well as professional marketers to understand how to create strategy in the digital space, all the way through to delivery.

In this video, we discuss how Inbound Marketing Summit is a 360 degree event that exists not just as a face to face event, but as a piece of content on-demand.

If you’re interested in seeing some of the video content from IMS San Francisco, be sure to check out the IMS San Fran Show Page on The Pulse Network.

Part Four of this series will focus on generating revenue from virtual events, paying special attention to The Pulse Network’s Webinar 3.0.

Filed Under: The Pulse on Marketing Tagged With: butch stearns, colin bower, coo, cro, events, face to face, IMS, marketing, money, profits, revenue, social media

Driving Revenue – Five Ways to Monetize Content

August 1, 2011 by cbower

This is Part Two of a Five Part Series Featuring Colin Bower, Chief Revenue Officer at the Pulse Network, and Butch Stearns, Chief Operating Officer at The Pulse Network Discussing the Topic of Generating Revenue.

In Part One of this series, we discussed content creation, and different types of content. But what good is content if it doesn’t make you any money?

Butch and I sat down to discuss the five main ways that The Pulse Network monetizes its content, and turns video programming, events and any other content into revenue.

Five Ways The Pulse Network Monetizes Content

- Fee For Service
- Sponsorship

– Subscription
- Marketplace
- Database

In this video, we explain how products such as Webinar 3.0 and events like Inbound Marketing Summit fit into this model, and why these five points are so important to turning content into revenue.

You can watch the complete Measuing Social Media ROI Webinar 3.0 with Hootsuite to get a better idea about some of the innovative ways The Pulse Network can monetize content. Also check out the album of photos behind the scenes in the production room on our Facebook page.

In Part Three of this series, we’ll discuss more specifically how to create content and make money from face-to-face events.

Filed Under: The Pulse on Marketing Tagged With: butch stearns, colin bower, coo, cro, money, products, profit, revenue, services, top line, webinar, webinar 3.0

Driving Revenue – Revenue Model at The Pulse Network

July 28, 2011 by cbower

This is Part One of a Five Part Series Featuring Colin Bower, Chief Revenue Officer at the Pulse Network, and Butch Stearns, Chief Operating Officer at The Pulse Network Discussing the Topic of Generating Revenue.

Every company needs to make money to remain viable. The trick is discovering the most efficient way for your business to take what it does best and turn it into revenue.

At The Pulse Network, we generate revenue by creating and syndicating content for targeted communities. But content goes so far beyond videos and images.Content takes many forms, and there’s potential revenue in every piece. One of the ways that we create content is through face to face events, such as Inbound Marketing Summit.

I sat down with Butch Stearns to discuss the different types of content The Pulse Network creates, and the revenue model we’ve created to use that content.

In Part 2 of this series, we’ll discuss the five ways that The Pulse Network monetizes its content.

Filed Under: The Pulse on Marketing Tagged With: butch stearns, colin bower, content, coo, creation, cro, events, IMS, inbound marketing summit, monetizing, money, operations, profit, revenue

Driving Revenue – Measuring Success

This is the Final Installment of a Five Part Series Featuring Colin Bower, Chief Revenue Officer at the Pulse Network, and Butch Stearns, Chief Operating Officer at The Pulse Network Discussing the Topic of Generating Revenue.

Driving Revenue – Virtual Events

This is Part Three of a Five Part Series Featuring Colin Bower, Chief Revenue Officer at the Pulse Network, and Butch Stearns, Chief Operating Officer at The Pulse Network Discussing the Topic of Generating Revenue.

Creating Good Content, Talk To Me

Driving Revenue – Five Ways to Monetize Content

This is Part Two of a Five Part Series Featuring Colin Bower, Chief Revenue Officer at the Pulse Network, and Butch Stearns, Chief Operating Officer at The Pulse Network Discussing the Topic of Generating Revenue.

Driving Revenue – Revenue Model at The Pulse Network

This is Part One of a Five Part Series Featuring Colin Bower, Chief Revenue Officer at the Pulse Network, and Butch Stearns, Chief Operating Officer at The Pulse Network Discussing the Topic of Generating Revenue.

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