This is the Final Installment of a Five Part Series Featuring Colin Bower, Chief Revenue Officer at the Pulse Network, and Butch Stearns, Chief Operating Officer at The Pulse Network Discussing the Topic of Generating Revenue.
Once you’ve created content and figured out a strategy to monetize it, you need to measure whether or not you succeeded in your goals.
All of the products and services you create exist because they’re interesting to the customer or the community, but at the end of the day they need to bring in revenue. Planning for the top line well in advance and measuring your progress over extended periods of time are very different things.
In this video, Butch and I discuss how to measure how valuable the content you’re creating is, and how to determine whether or not it’s worth it for your business.
If you missed any part of the discussion on driving revenue, you can check out all of the videos in the series here.