How Well Do Social Media Tools Build Offline Relationships?

Social media tools are key in bringing online relationships offline and vice versa. If you are coming from online to off, it allows for a conversation to start online that in turn will drive face-to-face conversations. If you are starting offline, social media services and networks allow you to extend your conversation online and create a unique channel for customer engagement. If you are still unsure of social media’s ability to bridge the gap, check out my talk with Tyler Pyburn on busting the myth that social media is only relevant for online activities.

Check out Part Four on Mobile Myths. Didn’t catch the other parts of the series? Check them out right here: Part One, Part Two.

Think I missed something on the post? What some more advice on using the busted myths in business? Let me know by commenting on this post, or by reaching out to me on e-mail: ssaber@thepulsenetwork.com

This is Part Three of a Five Part Series with Tyler Pyburn, Host at The Pulse Network, and Stephen Saber, Chief Executive Officer at The Pulse Network, in which they aim to make plain some of the biggest business to business social media myths.

TPN Finance, First Impressions

September 6, 2011 by Stephen Saber

Tune in every Thursday at 9:40 a.m. ET for TPN Finance where Stephen Saber, CEO of the Pulse Network, roams every topic a business leader could encounter from business ethics to social media’s ROI.

First Impressions Matter

David Meerman Scott wrote a excellent article on efficiency being used as a marketin g assest but if one reads more into the message it becomes all about first impressions. The article serves as a fantastic wakeup call to business leaders; the first interaction with your customer can affect your company more in the long run than anything else. By all means, a CEO needs to weigh the risk and rewards with the dollars spent that will go into the first communication with the customer but if you can keep the engagement further down the road the investment will be worth it.

The clip above was part of a bigger conversation on TPN Finance, watch the full episode here. In addition, I wrote a blog post on the earlier part of the segment, The Fear of Networking.

Please feel free to comment on the post or reach out to me on e-mail: ssaber@thepulsenetwork.com

TPN Finance, First Impressions

First Impressions Matter

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