TPN Finance, First Impressions

 

Tune in every Thursday at 9:40 a.m. ET for TPN Finance where Stephen Saber, CEO of the Pulse Network, roams every topic a business leader could encounter from business ethics to social media’s ROI.
 
 

 

First Impressions Matter

David Meerman Scott wrote a excellent article on efficiency being used as a marketing assest but if one reads more into the message it becomes all about first impressions.  The article serves as a fantastic wakeup call to business leaders; the first interaction with your customer can affect your company more in the long run than anything else.  By all means, a CEO needs to weigh the risk and rewards with the dollars spent that will go into the first communication with the customer but if you can keep the engagement further down the road the investment will be worth it.

 

YouTube Preview Image

 

The clip above was part of a bigger conversation on TPN Finance, watch the full episode here.  In addition, I wrote a blog post on the earlier part of the segment, The Fear of Networking.

Please feel free to comment on the post or reach out to me on e-mail: ssaber@thepulsenetwork.com

 

 

 

Watch a Live Demo!
Each week, The Pulse Network Team performs a live platform demonstration to show how our technology can help you grow your business.
Tuesdays @ 4PM ETRegister Today

Content Marketing 360:
Lead Generation: The Back Bone of Your Business

Content Marketing 360 brings subject matter experts from all areas of content marketing to give clear, actionable tips for digital marketers to implement into their marketing strategies. In this LIVE webisode, Neil Baron from Baron Strategic Partners will review and analyze current marketing trends and provide 5 tips to create a strong lead generation process.

Wednesday, April 23 @ 2pm ET
Register Today