This is Part Five of a Five Part Series with Butch Stearns, Chief Operating Officer at The Pulse Network, and Stephen Saber, Chief Executive Officer, as they converse on function of the marketing funnel in business.
The CEO and president of Alure Home Improvements, Sal Ferro, makes everyone of his employees read the book Raving Fans: A Revolutionary Approach to Customer Service by Ken Blanchard because he believes that your key advocates are your satisfied customers and that is a critical point.
All the awareness and lead generation in the world cannot top word of mouth and your happy fans are the best people at spreading that. Customer referral is such a big aspect of business that, I gave that example of Angie’s List, there are businesses popping up just to do that. The good thing for business leaders is that in today’s market helping foster your “Raving Fans” to tell your story is not that difficult. Do not ask for your supports to tell your story, enable them by making your message spreadable; and create referral programs to give momentary gains for spreading your message, like DirectTV is doing, and see how that applies to your business.
That completes my series on The Marketing Funnel, feel free to read all my post on the funnel and leave comments, questions, or advice on anything I talked about during this series. Part One, Part Two, Part Three, Part Four.